New Brand Identity for 90 Years of Timber Construction Expertise in Bavaria
Taglieber Holzbau is a family-run company based in Oettingen, Bavaria. For over 90 years, the name has stood for quality timber construction – from carpentry and timber house construction to commercial buildings. With more than 220 employees, a deep regional connection, and a strong focus on sustainability, Taglieber is one of the leading timber construction companies in Southern Germany.
A new look for a brand rich in tradition: We developed a holistic brand relaunch – from corporate design to the digital platform. The starting point was an intensive on-site workshop that not only laid the foundation for a future-oriented brand identity but also highlighted the multifaceted needs of the target groups.
The Challenge: From Complex Structures to a Clear Digital Brand Architecture
As part of the handover to the fourth generation, Taglieber repositioned itself – both strategically and visually. The existing brand presence no longer met the demands of a modern, digitally savvy target audience. The challenge: to create a consistent appearance that unites the internal structure with external expectations. Mapping the broad range of services into a clearly structured, user-centric web architecture was particularly complex.
The project kicked off with an intensive, full-day brand workshop at the company headquarters in Oettingen, where key questions were addressed using various work modules and methods:
- Where does Taglieber stand today – and where does it want to go?
- Which customer types are we addressing – and how do their needs differ?
- How can we reduce complexity – without losing depth?
- Which values, characteristics, and promises define our brand?
- How do we align internal service areas with external search intentions?
Solutions: From Brand Key to Corporate Design
- Logo refinement – carefully modernized
- Typography redesign with a new corporate font
- Emotional imagery – authentic shots from projects and daily operations
- Modularity in design lines for print and digital
Result: A Strong Brand Across All Media
The new brand presence strengthens Taglieber’s position as a pioneer in sustainable construction while creating a central digital hub for all target groups. The result is a state-of-the-art brand experience that conveys Taglieber’s holistic expertise as well as the emotional connection to the region and the material wood.
Systematic brand management ensures a coherent external presentation across all communication channels:
- Digital communication
Website design and social media presence with a uniform visual language - Trade fair communication
Concept and design of exhibition stands and mobile presentation elements - Print and advertising materials
Brochures, advertisements, business stationery, flyers, etc. - CD Manual
Comprehensive documentation of all design guidelines for consistent brand application by internal teams and external service providers
Conception, design, and implementation were handled entirely by our WordPress agency.
