The EULER GROUP—with 13 locations and over 730 employees, a major presence in the Rhine-Main region—is one of Germany’s most established automotive dealerships. As a contract partner of BMW, MINI, and Hyundai, the company faced a central challenge: the digital presence should no longer serve merely as a platform for manufacturer brands, but position EULER GROUP as an independent mobility brand. As part of a comprehensive strategic transformation, the existing website was fundamentally redesigned—and transformed into a high-performance, clearly profiled presence.
- Strengthening EULER GROUP as an independent brand beyond manufacturer brands
- Future-proof, intuitive vehicle search—especially on mobile
- Integration of the three manufacturer worlds under the brand umbrella
- Consistent user guidance with a focus on conversion
- Editor-friendly structure for current content
Challenge: Brand Focus, User-Centricity, and Technical Precision
The new website places EULER GROUP as a digital mobility partner at the center. The foundation of the concept was a clear, mobile-centric user guidance: direct access to vehicle search, service appointments, or consultation replaces complex menus.
At the center is the custom-developed vehicle search, which displays offers in real time through integration with the existing vehicle management system—seamlessly, responsively, and with high performance.
In terms of design, a consistent, brand-defining UI system was established: reduced components, distinctive typography, and a modular visual language underscore the independence of EULER GROUP. At the same time, BMW, MINI, and Hyundai remain clearly recognizable, yet strategically positioned. The implemented Gutenberg editor allows editors to efficiently manage content and deploy it consistently across all pages.
Custom photo shoots with consultants and service teams complement the interface with emotional, authentic imagery—far removed from standardized manufacturer photography.
Result: From Brand Presence to Digital Impact
The new web presence successfully transitions EULER GROUP into the agency model of the future. As an independent brand with a clear digital signature, it stands out significantly from the competition. The improved vehicle search, consistent content strategy, and clear information architecture strengthen user engagement and specifically increase the conversion rate.
- 43% longer dwell time
- 27% lower bounce rate
- Clear differentiation from manufacturer presences
- Optimal foundation for future digital services
Concept, design, and implementation were entirely handled by our WordPress agency.
