Local market expertise meets fully automated real estate marketing
KAMPMEYER is one of the most modern real estate companies in Germany. This owner-managed company combines local market knowledge with digital foresight – and this is precisely where the joint project began.
KAMPMEYER’s previous website had grown but was no longer up to date with digital possibilities. Content management was limited, the property search was technically restricted, and integrating external systems required manual processes. Our goal was clear: a high-performance, easy-to-use website with full automation through API integrations – without compromising on good design.
Through close collaboration, a platform was created that is easy to manage editorially, runs fully automated technically, and offers users a significantly improved experience.
Project Goals: Technically Robust, Visually Clear, Future-Proof
- Elimination of duplicate data entry via direct API integration with onOffice
- Implementation of a modular system for 100% editorial control
- User journey optimization to boost conversion rates
- Development of a flexible, scalable platform architecture
- Visual brand refresh built on a modern design system
The central aspect was that technology and design go hand in hand – without unnecessary complexity, but with clear scalability.
Information Architecture and Editorial Content
First, the existing page structure was critically analyzed and rebuilt. The goal was clear user guidance for various target groups – from buyers and tenants to owners and applicants. This resulted in standardized page types, modular layouts, and clean editorial separation.
With custom Gutenberg components, an editorial system was built that allows flexibility without compromising design or structure. Content such as city pages, landing pages, or career sections can now be fully managed by the KAMPMEYER team itself.
API Integration and Automation
A central element of the project was the direct connection to onOffice. All property data is automatically transferred, updated, and integrated into the website via a REST API – including filtering options, exposé creation, and detailed display. This eliminates any duplicate data entry.
The property search was implemented with a powerful frontend component that works directly with data from onOffice via React. Users can filter properties by criteria such as location, price, size, or property type – quickly, reliably, and mobile-optimized.
Login Area
A protected login area was developed for owners, allowing them to access project-related documents, contacts, and status information. The entire interface is simple, clear, and designed for security and usability.
Design and User Experience
A new visual framework was created to build trust while modernizing the KAMPMEYER brand. A consistent design system defining colors, typography, buttons, and modules was developed in Figma.
The website is fully responsive and optimized for mobile use. Through microinteractions and visual transitions, the experience feels modern and high-quality, without being playful.
Technical Implementation
– Custom WordPress theme based on the Sage framework
– Integration of React components for dynamic elements (search, exposé)
– Hosting on a scalable infrastructure with staging and live systems
– Fully GDPR compliant (cookie banner, consent management, tracking)
Result
The new KAMPMEYER website is more than a digital showcase – it is a central tool in daily operations. Editors work more efficiently, data management is automated, and users find suitable properties faster. At the same time, the platform offers room for future extensions such as AI-powered suggestions or additional interfaces.
- Fully automated listing synchronization in real time with zero delay
- Maximum autonomy for the marketing team when creating new pages
- Measurably higher inquiry rates thanks to a lightning-fast property search
- Technically clean, future-proof foundation for upcoming features
- Consistent, modern brand experience across all devices
A project by our WordPress agency – from strategy to launch.
Think Real Estate Digitally
Do you run a real estate company and still duplicate property data – in your broker system and on your website? Then we know the problem and the solution.
