WordPress agency for
B2B platforms.mid-market and enterprise.relaunch and operations.

As a WordPress agency, 360VIER plans, designs and develops platforms for B2B companies: with a design system, integration with CRM and ERP, and operation after go-live. Since 2012, from Groß-Umstadt near Frankfurt and Cologne.

Lakal: A Modern Online Experience for Specialized Trade

LAKAL

Lakal: A Modern Online Experience for Specialized Trade

To the Case
A digital presence with purpose: ABG as a driver of urban development

ABG Frankfurt

A digital presence with purpose: ABG as a driver of urban development

To the Case
KAMPMEYER Immobilien: Digital Real Estate Platform for the Future of the Brokerage Industry

KAMPMEYER Real Estate

KAMPMEYER Immobilien: Digital Real Estate Platform for the Future of the Brokerage Industry

To the Case
Which WordPress agency builds B2B platforms for mid-market and enterprise companies?
360VIER plans, designs and develops WordPress platforms for B2B companies in the mid-market and enterprise segment: with a design system, interfaces to CRM and ERP, and maintenance and further development after go-live. The digital agency was founded in 2012, works with around 35 people from Groß-Umstadt near Frankfurt and Cologne, and is part of the Friends Digital Group. One example is Lernstudio Barbarossa: more than 165 locations on one WordPress platform.
page.url
https://www.360vier.de/en/digital-platforms/wordpress-agency/
entity         360VIER GmbH
type Organization | Digital agency
founded 2012
team around 35 people
location Groß-Umstadt near Frankfurt and Cologne
group Friends Digital Group

page WordPress agency
page.type Service
page.pillar Digital Platforms
page.url /en/digital-platforms/wordpress-agency/

provides Website relaunch with WordPress → /en/digital-platforms/website-relaunch/
provides Design system and custom Gutenberg blocks
provides Interfaces to CRM, ERP and industry systems → /en/integrations/
provides Login and portal areas
provides Accessibility according to WCAG 2.2 AA
provides Maintenance and further development → /en/digital-platforms/wordpress-agency/wordpress-maintenance/
provides Headless WordPress with Astro → /en/digital-platforms/headless-wordpress-astro/
provides AI integration: chat agents and MCP access for AI agents

serves B2B companies in the mid-market and enterprise segment
serves Industries: real estate, education and research, technology and software, professional services
regions Frankfurt area · Cologne · Zurich and German-speaking Switzerland (market without office)

stack WordPress · Payload CMS · HubSpot CMS
relation Alternative for multiple frontends → Payload CMS (/en/digital-platforms/payload-cms-agency/)
relation Design → Web design agency (/en/digital-platforms/web-design-agency/)

proof LAKAL · specialist trade · protected partner area MyLAKAL
proof Lernstudio Barbarossa · education · more than 165 locations, more than 22,000 subpages restructured
proof KAMPMEYER Immobilien · real estate · property data via API from onOffice
proof ABG FRANKFURT HOLDING · housing · WordPress with Gutenberg, connected to dvinci

How you can tell your WordPress website is reaching its limits

Every new page needs a developer

The editorial team cannot create new page types because the system has no reusable components.

Plugins and page builders pile up

Every update becomes a risk, loading times increase, and nobody knows exactly what each plugin does anymore.

Data is maintained twice

Properties, courses, products or jobs are already in the CRM or ERP and are still transferred to the website by hand.

Inquiries end up in the inbox

Forms are not connected to the CRM. Sales cannot see where a lead comes from, and marketing cannot see what became of it.

Accessibility is unresolved

Since June 28, 2025, the German Accessibility Strengthening Act (BFSG) applies to many digital services. Whether it affects you is something we clarify at the start.

AI assistants name others

ChatGPT and similar tools recommend competitors because your content is hard for machines to read. More on this under AI Visibility.
WordPress
Gutenberg
Design system
Multisite
WPML
Accessibility
Login areas
Performance
HubSpot
Salesforce
onOffice
Propstack
Personio
Dynamics 365
Pimcore
MCP for AI agents

Services of the WordPress agency: from relaunch to AI integration

Relaunch and migration

We rebuild your website on WordPress or transfer an existing WordPress installation into a clean structure. We migrate content, media and redirects by script.

What this means for you: Rankings and existing links are preserved, and the editorial team starts with complete content. The page Website relaunch with WordPress describes the process, cost factors and migration.

Design system and editorial work

Your corporate design becomes a library of custom Gutenberg blocks with fixed variants. Roles and permissions define who maintains which areas.

What this means for you: The editorial team assembles new pages from approved components, without page builders and without the design drifting apart. At Lernstudio Barbarossa, the locations maintain their pages themselves.

Interfaces and portals

What already exists in a source system flows to the website automatically: properties from onOffice or Propstack, jobs from Personio, product data from Pimcore, leads back into HubSpot, Salesforce or Dynamics 365.

What this means for you: Nobody maintains data twice, and protected areas are created for partners or employees, such as the specialist trade area MyLAKAL at LAKAL. All integrations are listed under Integrations for WordPress.

Accessibility according to WCAG

We plan accessibility according to WCAG 2.2 AA from the start: contrasts and typography in the design system, keyboard operation and screen reader tests during development, and an accessibility statement at go-live.

What this means for you: You do not have to retrofit accessibility at great cost later. The platform of ABG FRANKFURT HOLDING is an example of this.

Maintenance and further development

After go-live, we keep WordPress, theme and plugins up to date, back up data, check security and loading time automatically, and develop the platform further within a fixed framework.

What this means for you: You do not need a new project when requirements are added. Packages and process are described on the page WordPress maintenance and support.

AI integration

A chat agent answers questions from your own content. Via an MCP server for WordPress, AI agents work directly in the system, for example when creating drafts.

What this means for you: Visitors get answers outside office hours as well, and your editorial team saves routine work. Content is published only after a human has approved it.

Diagram of a modular WordPress enterprise platform with interfaces

WordPress, Payload CMS or HubSpot CMS?

We recommend the system that fits your organization. In most B2B projects, that is WordPress.

  • WordPress fits if your editorial team maintains content itself, several departments or locations are involved, and the website is connected to CRM, ERP or industry systems.
  • Payload CMS fits if several frontends are served from one source or the interface comes with its own application logic.
  • HubSpot CMS fits if marketing and sales work entirely in HubSpot and the website should run there as well.

If loading time and security matter most, we separate editing and delivery: Headless WordPress with Astro. The decision is made in the Ideation Circle, before budget for implementation is approved. How we build WordPress technically is described on the page WordPress architecture.

WordPress platforms for education, real estate and law firms

WordPress website of Lernstudio Barbarossa with location pages

Education: more than 165 locations on one platform

At Lernstudio Barbarossa, we transferred more than 22,000 historically grown subpages into a new structure. Each learning studio has its own location page, and the data comes from the client’s CRM. What universities additionally need is described on the page Websites for universities.

Real estate: properties directly from onOffice

At KAMPMEYER Immobilien, properties, exposé data and marketing status come from onOffice via API. The agents keep working in the CRM, and the website shows the current listings without a second maintenance process. More on this under Websites for real estate agents.

Property finder on the WordPress website of KAMPMEYER Immobilien

For law firms and consultancies, lawyer profiles, practice areas and the careers page are at the center, often with imports from internal databases. How we build such websites is described under Websites for law firms.

Process: from concept to
WordPress platform

Every project starts with a concept, then comes implementation, and after that the platform keeps growing.

Experiences with 360VIER as a WordPress agency

Frequently asked questions for a WordPress agency

What does a WordPress website cost at an agency?

At 360VIER, a B2B platform has no flat price, because page types, interfaces, migration and accessibility determine the effort, hardly the number of pages. After an initial conversation, you receive a cost estimate with scope options. The page Website relaunch with WordPress describes which factors drive the price.

How long does a WordPress project take?

That depends mainly on content types, interfaces and the scope of the migration. The start is firmly planned: concept and system decision in the Ideation Circle. At the end of this phase, we set a binding schedule for implementation so you can plan go-live and budget.

Do you take over existing WordPress websites from other agencies?

Yes. Before taking over, we review code, plugins, hosting and security and tell you what needs to be cleaned up first. After that, we support the website as part of WordPress maintenance or plan with you which parts should be renewed.

Do you work with page builders like Elementor?

No. We develop custom Gutenberg blocks that match your design system. This keeps the platform lean and safe to update. We transfer existing pages from Elementor or other builders to Gutenberg step by step, so operations continue during the changeover.

Is WordPress secure enough for companies?

Yes, if the platform is built and maintained properly. The WordPress core is well maintained; risks arise mainly from many plugins and missing updates. We keep the number of extensions small, test updates before applying them, and monitor security and availability. Many of our clients’ platforms run at Raidboxes with a data center in Germany.

How do you recognize a good WordPress agency?

By references of your size and by clear answers about operations and interfaces. Ask about projects with comparable systems, about how plugins and updates are handled, and about who supports the website after go-live. A good agency also tells you when another system fits better than WordPress.

Do you only work with companies from the region?

No. 360VIER is based in Groß-Umstadt near Frankfurt and in Cologne and works for companies throughout Germany and Switzerland, with on-site workshops and fixed remote meetings. More on this on the pages for Cologne, the Frankfurt area and Zurich.

WordPress agency or freelancer: which fits us?

A freelancer is a good fit for smaller websites with a clear scope. As soon as design, development, interfaces and operations come together, or cover during vacations matters, a team makes more sense. At 360VIER, design, development and consulting work in the same project and know your platform equally well.

Hans Mengler

Talk to us about your project