Over 100 Years of Craftsmanship Tradition with a New Protected Service Area for Trade Partners
LAKAL GmbH from Saarlouis has stood for high-quality roller shutter, door, sun protection, and insect screen technology for over 100 years. The relaunch was driven by the need for clearer user guidance and stronger integration of trade partners. In this context, the exclusive service area “MyLAKAL” was introduced, providing specialized dealers with login-protected access to materials, products, and services. The platform runs on WordPress with the Gutenberg editor.
Objectives in the Balance Between Brand Impact and Service Access
- User-centered information architecture for trade partners and other target groups – intuitive navigation, clear structure
- Modern technical foundation: WordPress with Gutenberg, multistep contact form, micro-interactions to increase engagement
- Optimization of conversion and consultation processes for trade partners and end customers
- Integration of a specialized dealer login area
- Unified brand presence according to new corporate design
Technical Implementation
The website is based on WordPress and uses the Gutenberg editor as its content management system. This allows flexible creation and maintenance of pages by the internal marketing and digital team. The login area “MyLAKAL” was implemented as a password-protected section. Trade partners receive access to product innovations, marketing materials, and services. A multistep form on the contact page guides users systematically through the inquiry process and ensures they are directed to the appropriate point of contact via relevant link suggestions and/or the correct form.
Design Approach
The visual implementation follows LAKAL’s new corporate design and translates its strong, distinctive formal language into the digital realm. Generous white space, clear typography, and strategically deployed accent colors –
specific to each product category – create a modern, structured appearance. Deliberately implemented micro-interactions increase user engagement and convey a dynamic brand presence.
Structure and User Guidance
The focus is on supporting specialized dealers: The navigation is clearly oriented toward consultation, product information, and service access. Communication with potential end customers occurs exclusively through specialized trade – accordingly, end users are systematically redirected when interested. The clear page architecture enables intuitive orientation for all target groups without distracting from the central B2B focus.
A Strong Digital Foundation
LAKAL’s new web presence positions the brand significantly stronger digitally and specifically supports specialized trade. The protected login area increases service quality and strengthens trade partner relationships. Design, technology, and user guidance systematically interlock to create a future-proof foundation for additional digital services.
Scalable platform for the next stage of digitalization: As part of the ongoing digital strategy, expansion steps such as the introduction of a single sign-on system are planned, intelligently connecting the website, mobile app, web shop, and the central AS400 system. The established technical foundation enables seamless integration of such interfaces and targeted platform development. Conceived and realized by our WordPress agency.
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