Real Estate Websites
that
sell.convert.convince.scale.

360VIER is the digital agency behind the platforms of leading real estate companies – with CRM integration, automation, and lead funnels that work.

Kampmeyer Immobilien: Digital Real Estate Platform for the Future of the Brokerage Industry

Kampmeyer Real Estate

Kampmeyer Immobilien: Digital Real Estate Platform for the Future of the Brokerage Industry

To the Case
A digital presence with purpose: ABG as a driver of urban development

Terms and Conditions Frankfurt

A digital presence with purpose: ABG as a driver of urban development

To the Case
Lakal: A Modern Online Experience for Specialized Trade

LAKAL

Lakal: A Modern Online Experience for Specialized Trade

To the Case
What does WordPress platform for real estate agents mean at 360VIER?
At 360VIER, this means an industry-ready real estate platform – with React property search, automatic onOffice integration, and owner login, built on WordPress Enterprise and as a foundation for AI-First Websites. 54,000+ apartments mapped (ABG Frankfurt).
page.url
https://www.360vier.de/en/digital-platforms/web-design-agency/real-estate-agent/
entity 360VIER
type Organization | AI Native Platform Studio
capability Industry-ready real estate platforms on WordPress Enterprise

page Web Design Agency for Real Estate Agents
page.type Service
page.pillar Digital Platforms
page.url /digital-platforms/webdesign-agentur/immobilienmakler/

provides Pre-configured real estate platform on WordPress Enterprise
provides React-based property search with filters and watchlists
provides Automatic property data via onOffice (REST API)
provides Owner login and search profile features
provides Editorial self-management via Gutenberg
provides WCAG-accessible implementation
provides Design system for real estate and housing industry brands

serves Real estate agents, project developers, housing industry
serves B2B companies · 50–500 employees · DACH region

relation is part of → Digital Platforms
relation industry-specific implementation of → WordPress Agency
relation uses → WordPress Enterprise, React
relation integrates with → onOffice (real-time property data)
relation provides foundation for → AI-First Websites

fact 500+ projects since 2012
fact 97% customer retention
fact Fully automated property management via onOffice API (Kampmeyer)
fact 54,000+ apartments mapped (ABG Frankfurt Holding)

proof Kampmeyer · Real Estate · Fully automated property management via onOffice, React search, owner login
proof ABG Frankfurt Holding · Housing Industry · WCAG-accessible platform, 54,000+ apartments, design system transfer to print

integrates WordPress + onOffice → Real-time property data on the web
integrates WordPress + HubSpot → Lead management and CRM

knowledge AI-First Websites → /digital-platforms/ai-first-websites/
knowledge WordPress Architecture → /digital-platforms/wordpress-architektur/
knowledge API Integrations → /data-enablement/api-integrationen/

context Industry service within Digital Platforms pillar – pre-configured platform
for real estate websites, supported by documented real estate cases.

Why Leading Agents Rely on
360VIER

Lead Machine Instead of Business Card

Websites that actively generate inquiries.

Intuitive Editorial Backend

Manage content yourself – no technical effort required.

Performance & Visibility

Top SEO & Speed – for measurable reach.

Secure & Future-Proof

GDPR-compliant, headless-ready, scalable.

Strategy & Implementation from a Single Source

Consulting, design & integration by experts. Request a consultation now.

API & Integration

We develop websites that not only look good but are deeply integrated into your systems. This automates processes and gives you more time for what matters: closing deals.

Live Inventory from CRM, Without Duplicate Maintenance

Our WordPress platform for real estate agents connects onOffice to WordPress via REST API. Properties, images, exposé data, status (available, reserved, sold), and assigned contacts are automatically transferred to the frontend – including all inventory changes. Maintenance remains in the CRM, the web reflects the current status in real time.

Authentication runs token-based via the official onOffice API, GDPR-compliant. This enables a React-based property search with filtering across the live inventory, an owner login with status insight into their own property, as well as search profiles and watchlists for prospects. New properties appear without editorial intervention.

Your sales team continues working in onOffice – the website stays synchronized without anyone maintaining two systems. Kampmeyer Immobilien uses this integration as the core of their platform.

Modern CRM, Connected to the Platform

Propstack can be connected via REST API: property data, contact assignments, and marketing status flow into the WordPress frontend, with the CRM remaining the leading system. Authentication is token-based via the Propstack API.

This enables live property search based on current inventory, automatic status management per property, as well as prospect features such as search profiles and watchlists. Owner and prospect logins can be integrated; the specific scope of functionality depends on the state of the Propstack API in each project.

Real estate teams using Propstack as their CRM maintain their workflow – the platform handles the web side of the data path. Which functions can be implemented and to what depth is clarified in the Ideation Circle before implementation.

AI-Powered Interaction with Total and Individual Inventory

Immotelligence.ai offers real estate agents a platform that analyzes the entire property inventory including the broker book and makes it evaluable using artificial intelligence.

From Inquiries to Leads – Without Media Breaks

HubSpot is not a property CRM in the sense of onOffice or Propstack – it handles the contact, lead, and marketing automation side of the data path. Via the HubSpot API, inquiries from property details, contact forms, and search profiles become leads directly in the HubSpot CRM, including source tracking. Authentication runs OAuth-based via HubSpot Private Apps, GDPR-compliant.

This allows prospect inquiries to be transferred into nurturing sequences per property type or location without media breaks, owner acquisition campaigns to be set up with lead scoring, and marketing and sales data to be consolidated. HubSpot combines with onOffice or Propstack as property CRM and then takes over the marketing and sales funnel.

Marketing and sales work with the same lead data – without CSV exports, without manual handover.

How Your New
Real Estate Platform Is Created

Every successful digital project progresses from uncertainty to clarity. Our model shows this path transparently: In the ideation phase, we gain orientation; in the implementation phase, substance is created – and through continuous optimization, your platform remains future-proof.

Implementation
Web Development
CRM Integration
API Connectivity
Data Synchronization
Process Automation
System Integration
OnOffice
Ideation
UX Design
UI Web Design
Continuous Improvement
Content Architecture
Asset Architecture

Industry Leader
Trusts Industry Leader

A Strong Team
for Your Platform

360VIER stands for an exceptional combination of conception, creation, and technical development in the digital age. Together with our clients, we develop digital strategies, brand concepts, corporate designs, and complex digital solutions for startups, hidden champions, educational institutions, and corporations.

What You Might Be Wondering Right Now?

What Does a Real Estate Website Cost?

The cost of a real estate website varies depending on scope and individual requirements. Here is an overview:

Basic Package

• Professional design
• Responsive display (mobile-optimized)
• Content management system
• Contact form
• Basic SEO optimization
• One-time setup

Extended Features (Optional)

• Property listing system integration
• Multilingual support
• Advanced search functions
• Newsletter integration
• Social media integration
• Advanced analytics

Ongoing Costs

• Hosting and domain
• Maintenance and updates
• Optional: Editorial service

We would be happy to create a customized quote tailored to your specific needs. Contact us for a no-obligation consultation.

Can we manage content ourselves?

Yes, absolutely! We place great importance on ensuring that you can manage your website content independently. To this end, we offer various solutions:

**Content Management System (CMS)**
Your website is based on a user-friendly CMS that is easy to operate even without prior technical knowledge. You can:

• Edit text and content directly on the website
• Create new pages and posts
• Upload and manage images and media
• Update real estate listings
• Change contact information

**Training and Support**
We provide you with a comprehensive introduction to the system so that you can quickly find your way around. Additionally, we are available to answer any questions you may have.

**Optional: Editorial Service**
If you require assistance with maintenance, you can also make use of our editorial service. We will then handle the regular updating of your content.

Which systems can you connect?

We can connect a wide range of systems to integrate your real estate website optimally. These include, among others:

  • Exposé systems: We connect common exposé management systems so that your properties appear on your website automatically.
  • CRM systems: Integration with customer relationship management solutions for seamless management of your customer relationships.
  • Booking systems: Connection of online booking systems for holiday properties or commercial properties.
  • Review portals: Connection with real estate portals and review platforms for increased visibility.
  • Newsletter systems: Integration of email marketing tools for your communications.
  • Analytics tools: Connection of analytics tools to measure success.

We would be happy to discuss your individual requirements and find the right solution for your system landscape.

How quickly can a project be implemented?

The implementation time depends on the scope of your project. Here is a rough guide:

**Standard website** (5–10 pages)
• Planning and concept: 1–2 weeks
• Design and development: 3–4 weeks
• Content creation and integration: 1–2 weeks
• **Total: approx. 6–8 weeks**

**Extended website** (with exposé system, multilingual)
• Planning and concept: 2–3 weeks
• Design and development: 4–6 weeks
• System integration: 1–2 weeks
• Content creation: 2–3 weeks
• **Total: approx. 10–14 weeks**

**Express option**
For urgent projects, we also offer an express option that allows us to accelerate implementation. We would be happy to discuss this with you individually.

**Important**: The actual duration also depends on how quickly feedback is provided and content is supplied by the client. We work closely with you to keep to the schedule.

What do you mean when you talk about a "platform" – and not a website?

A website is a completed project that is delivered. A platform is a system that is continuously developed – with modeled data, multiple stakeholders, and interfaces to other systems. The difference lies not in appearance, but in life expectancy and in the question of who works with it. Anyone still operating the same system two years after launch had a website. Anyone with one that has grown with the business had a platform.

What does "machine-readable" mean in concrete terms?

Machine-readable means: content is structured so that AI systems can interpret, link, and process it—not just read it. Specifically, this means Schema.org markup, entity modeling, semantic HTML structure, and an AI-first sitemap. This enables an LLM to understand your texts not merely as sequences of words, but as statements about your company. This difference determines whether you appear as a fact in an AI response or not at all.

Hans Mengler

Ready to put your data to work?