A scalable location system for Germany’s largest tutoring provider
With over 165 locations nationwide, Lernstudio Barbarossa is one of Germany’s most established educational providers. The offering ranges from tutoring to language and computer courses, targeting diverse groups—from students and parents to professionals and companies.
The challenge was to structure this breadth of content in a clear and user-centered way. Different learning motivations required a differentiated approach, leading to the development of an umbrella brand strategy with clearly defined learning areas that provide orientation and reduce complexity. This structural reorganization simultaneously required a completely redesigned information architecture and scalable location mechanics that consistently and intuitively map over 165 learning studios with individual offers and contacts—while specifically slimming down the page structure, which had previously grown to over 22,000 subpages, making it manageable.
Goals: Clear, scalable structure for a complex range of educational and location offerings
- Clear differentiation of learning areas within a strong umbrella brand
- Target-group-oriented user guidance for students, parents, professionals, and companies
- Reduction of the previous 22,000+ subpages through a newly structured information architecture
- Development of a powerful location system with individual location pages for each of the 165 learning studios
- Integration into the client’s own CRM system for automated maintenance
- Ability to run sales and marketing campaigns individually for each course and learning area
- Technically scalable system as a basis for future growth
Solution
The central approach was a user-centered reorganization of the platform. Based on an umbrella brand strategy, the offering was divided into three clearly defined learning areas, each functioning independently while being consistently brought together under the Lernstudio Barbarossa brand. This structure reduces complexity, increases relevance, and enables a target-group-specific approach based on different learning motivations. The associated restructuring required a completely redesigned information architecture. Instead of a highly fragmented page landscape with over 22,000 subpages, a modular system was created that bundles content, links it logically, and enables clear conversion paths.
Visually, the differentiation of the learning areas was supported by a comprehensive design system and a distinct world of illustrations for each area. The illustrations translate learning content emotionally, facilitate visual orientation, and strengthen the recognition of individual learning offers.
Technologically, a scalable location system was developed that assigns each of the 165+ learning studios its own location page with individual contacts, offers, and contact methods. Via an API connection to the client’s own CRM system, this data is automatically maintained and played out centrally. This keeps the system up-to-date, maintainable, and expandable—while ensuring high data quality.
- Development of an umbrella brand strategy with three clearly defined learning areas
- Complete restructuring of the information architecture to reduce the previous 22,000+ subpages
- Target-group-specific content and page logic for each learning area
- Scalable location system with individual location pages for over 165 learning studios
- API integration into the client’s own CRM system for automated data maintenance
- Campaign and sales capability down to the level of individual courses and learning areas
- Modular design system for consistent brand management and flexible expandability
Results: Clear structure, strong brand, scalable system
The relaunch combines structure, orientation, and emotionality into a clear, contemporary user experience. Today, Lernstudio Barbarossa presents itself as a modern educational brand that organizes its diversity in an understandable way and communicates it in an approachable manner.
At the heart is a powerful location system that combines central brand management with local relevance and safely guides users to the appropriate local learning offer—as an integrated interplay of strategy, user guidance, and technology.
Continuous Development
In the course of the web relaunch and the development of the new umbrella brand strategy, the digital brand world was consistently expanded. The digital guiding principle is systematically translated into print and marketing measures—from brochures and business stationery to outdoor advertising and other communication materials—ensuring a consistent brand presence across all touchpoints. At the same time, the website is being strategically and functionally expanded, including the development of an intelligent AI chatbot for user-oriented information and course advice. Thus, the platform grows steadily with the requirements of the users and the brand. Concept, design, and technology come from a single source—from our WordPress agency.
