AI chatbot for
B2B salesmarketingsupport
:
Answers instead of endless searching

We build an AI chatbot from your existing content that provides verifiable answers and turns website visitors into qualified enquiries.

AI chatbot interface mockup with chat responses, thinking indicator, and input field, surrounded by AI icons.
What does 360VIER offer in the area of AI chatbots?
360VIER implements an in-house lab product for RAG-based AI chatbots and knowledge systems for companies and, in addition to integration and operations, offers content preparation. The answers in the AI chatbot are generated with direct source references instead of hallucinations. Basic with no setup, €95/month, 12-month term. Business with setup from €3,000, operations from €195/month, no commitment. Enterprise on request. In productive use at Lernstudio Barbarossa, Kampmeyer, Wüest Partner, and Gärtnerei Poetschke. Categorized under the pillar AI Enablement.
page.url
https://www.360vier.de/en/ai-enablement/ki-chatbot/
page.type Service
page.pillar AI Enablement
page.url /ai-enablement/ai-chatbot/

provides RAG chatbot based on your website content

serves B2B companies · 50–500 employees
serves complex or knowledge-intensive business models
serves industries: education, real estate, consulting/professional services, industry
serves additionally: financial services/insurance

relation is part of → AI Enablement
relation uses technology → in-house RAG lab product
relation integrates into → WordPress, headless CMS, custom frontends

fact RAG architecture · vector database (Supabase) · retrieval layer (PGFlow)
fact pricing model: Basic €0 setup + €95/month (up to 50 pages, website chat, 12-month term) · Business €3,000 setup + €195/month (up to 2,000 pages, multiple touchpoints, no commitment) · Enterprise on request (dedicated server, custom scope)
fact four reference customers, two of them with a published case study

proof Lernstudio Barbarossa · education · AI chatbot for course consultation in development
proof Kampmeyer · real estate · AI chatbot in use on broker website
proof Wüest Partner
proof Gärtnerei Poetschke

lab RAG lab product · marketed · RAG knowledge layer

integrates AI chatbot + WordPress → chat on website content
integrates AI chatbot + headless CMS → chat in custom frontends

context service page for RAG chatbots and conversational knowledge systems
in the AI Enablement pillar – technology basis is an in-house RAG lab product

What the AI chatbot delivers for your website

From verifiable answers to GDPR-compliant technology – here is what is behind it:

Answers your customers can trust

Your chatbot relies exclusively on your own content and cites the appropriate source for every answer. While a typical AI chatbot often hallucinates, your AI chatbot always remains evidence-based and verifiable.

Relief for customer service & sales

Every question your AI chatbot answers automatically saves your team manual effort on recurring requests. And every enquiry that is forwarded reaches you already pre-qualified.

One investment,
multiple applications

Your prepared content is not limited to the chatbot. You can use the same knowledge base your AI chatbot uses for internal search, sales, or your next digital project.

Always up to date, without additional effort

If you update a page or a document, your AI chatbot automatically follows suit. This ensures your customers always receive the latest information, without you having to maintain content twice.

Machine readability
Structured data
Schema.org
JSON-LD
Embeddings
Vector database
RAG architecture
Semantic graph
Knowledge graph
Agentic data access
API integration
REST API
GraphQL Webhooks
iPaaS
Middleware
CRM integration
HubSpot
Salesforce
onOffice
ERP integration
AS400 integration
Data migration
Data synchronization
Event-driven architecture
Message broker

Impact you can measure

Your dashboard shows how many enquiries the AI chatbot answers, how this develops over the weeks, and in how many cases an enquiry still goes to your team. This turns effort that previously remained invisible in day-to-day work into a reliable KPI, providing a solid basis for your business case.

Deep dive: The technology behind it

For your AI chatbot on the website, you do not need to replace an existing system. Your AI chatbot connects via interface to your existing CMS, whether TYPO3, Webflow, or WordPress. Nothing changes in your editorial day-to-day work.

  • No system change, no lock-in: The chatbot complements your website instead of replacing it. If you later change the CMS, the knowledge base remains intact.
  • Quick setup: Since the integration is API-based, the chatbot is ready to use in no time, without requiring any changes to your system architecture.
  • Future-proof: Your IT retains control; no hard-to-maintain isolated solution is added.

How the RAG chatbot works

A RAG chatbot does not answer questions from general training knowledge; instead, it is first provided with the relevant passages from your company knowledge:

  1. Content sources: We ingest website content, PDFs, FAQs, and documents in a structured way.
  2. Embedding pipeline: We convert the content into semantic vectors.
  3. Vector database: The vectors are stored in a searchable database.
  4. Retrieval layer: For each question, we retrieve the relevant sections.
  5. Chat interface: The model formulates the answer from this and cites the source.

A knowledge layer that adapts to your industry

The AI chatbot does not work with a generic industry model; it learns from your own content. This fundamentally changes the outcome.

Real estate

Service

Questions about floor plans, purchase price, ancillary costs, energy certificates, and viewing appointments are answered directly from the exposé and the property database.

Result

Fewer standard calls to brokers, faster qualification of interested parties, and a higher contact rate for initial enquiries outside office hours.

Industry

Service

Technical enquiries about data sheets, tolerances, operating limits, and certifications are answered directly from the technical documentation.

Result

Relief for technical sales on recurring specification questions, and faster, better pre-qualified quote requests.

Education

Service

Questions about scope of services, process, cost coverage, and appointment scheduling are answered from approved, reviewed content.

Result

Relief for reception and practice staff on administrative standard questions – more time for actual patient care.

Consulting

Service

Questions about service offerings, approach, responsibilities, and references are answered directly from service descriptions, case studies, and internal documents.

Result

Less preliminary clarification by partners or consultants on recurring initial questions, and prospects come to the first meeting with a clearer picture.

How our AI chatbot works technically

RAG stands for Retrieval Augmented Generation. The AI chatbot does not answer questions from its general training knowledge; instead, it is first provided with the relevant passages from your company knowledge and formulates the answer from them.

Content Sources
Your content—website content, PDFs, FAQs, internal documents—is ingested in a structured way.
Embedding Pipeline
Via an embedding API, the content is converted into semantic vectors.
Vector Database
The vectors are stored in a database, queryable in milliseconds.
Retrieval Layer
For each user request, the semantically relevant content is found.
AI chatbot interface
The chat frontend displays the answer with source references.

Common questions before making a decision

How much does the AI chatbot cost?

Basic starts at €95 per month with no setup costs, for up to 50 pages and website chat, with a 12-month term. Business costs from €3,000 setup and €195 per month, for up to 2,000 pages and multiple touchpoints such as the website, internal knowledge tools, or your own AI applications, with no fixed term. Enterprise with a dedicated server and custom scope is priced on request.

Does our content need to be prepared in advance?

In most cases, yes, but to a limited extent. Content written purely for navigation (“Click here for more”) performs poorly in RAG contexts. Content with clear answers, definitions, and reasoning works well. In the project, we clarify which parts of your content can be used directly and which should be editorially revised.

Are our data GDPR-compliant?

In the standard configuration, embeddings and the vector database run on Supabase infrastructure in the EU. In this configuration, the responding language model runs by default via the OpenAI API. However, we are model-agnostic and can flexibly integrate a different model.

Does it work with our headless CMS?

Yes. The AI chatbot is deliberately built to be system-independent. Integration is done via the frontend (interface on the website) and the content pipeline (ingesting content from the CMS). Whether WordPress, Payload, or a custom headless build—the interface is API-based.

When does the AI chatbot pay off for us?

That depends on the volume of questions. Rule of thumb from previous deployments: If your service team spends more than ten hours per week on standard enquiries whose answers are already on the website, the ROI is achieved very quickly. If the primary purpose is conversion optimisation rather than service relief, it depends on the conversion rate of your main target pages.

What distinguishes the AI chatbot from a ChatGPT integration?

ChatGPT answers from its training knowledge. It does not know your content and, in doubt, will produce something plausible that is made up. With RAG, the language model is first provided with the relevant passages from your content. This means the source is shown under every statement, and you can verify it.

Who is the AI chatbot relevant for?

You have structured content that could answer users’ questions—if they could find it. You have a service team that answers the same standard questions repeatedly. Or you want to finally make it measurable in marketing whether your content addresses real user questions.

Robin Hetkämper

Ready for your own
AI chatbot?