A website relaunch is the rebuild of an existing company website: structure, content, design and technology are planned anew. 360VIER moves B2B websites to WordPress, connects CRM and ERP, and redirects every relevant old URL to a matching new page, so that visibility and inquiries are preserved.
KAMPMEYER Real Estate
KAMPMEYER Immobilien: Digital Real Estate Platform for the Future of the Brokerage Industry
To the Case
entity 360VIER GmbH
type Organization | Digital agency
location Groß-Umstadt near Frankfurt and Cologne
capability Website relaunch for B2B companies on WordPress
page Website relaunch with WordPress
page.type Service
page.pillar Digital Platforms
page.url /en/digital-platforms/website-relaunch/
provides Audit with URL, content and interface inventory
provides Page structure and URL mapping for all relevant old URLs
provides Design based on the 360VIER module library (Gutenberg)
provides Migration from TYPO3 and other CMS to WordPress
provides Integration with Salesforce, HubSpot, ERP and PIM
provides 301 redirects and checks after go-live
provides Preparation for AI search (structured data, llms.txt)
serves B2B companies in Germany and Switzerland
relation is part of → Digital Platforms
relation uses → WordPress, alternatively Payload CMS or HubSpot CMS
relation is continued by → Continuous Improvement Packages
fact Digital agency since 2012
fact around 35 people
fact typical duration: three to six months (30–80 pages, one CRM integration)
proof LAKAL · roller shutter and sun protection technology · relaunch with protected service area for specialist dealers
proof ABG FRANKFURT HOLDING · housing · platform for more than 55,000 apartments
proof Lernstudio Barbarossa · education · location pages for more than 165 locations
knowledge WordPress architecture → /en/digital-platforms/wordpress-architecture/
knowledge API integrations → /en/data-enablement/api-integrations/
knowledge AI Visibility → /en/ai-enablement/ai-visibility/
Most losses after a relaunch happen with the URLs: old addresses disappear or all end up on the homepage, and rankings and backlinks are lost. Often this only becomes apparent months later.
That is why, for us, URL mapping is not a step shortly before go-live, but part of the concept.
Many WordPress websites have grown over years with themes, page builders and plugins. In the relaunch, we rebuild on a defined architecture. If WordPress does not fit, we say so in the audit and use Payload CMS or HubSpot CMS.
A relaunch with 30 to 80 pages and one CRM integration usually takes three to six months with us. Marketing, sales, IT and management are at the table from the start, because each role has different questions for the project.
Decision-makers increasingly ask ChatGPT, Gemini or Perplexity before contacting a provider. The websites that get cited are those whose content is clearly structured, unambiguous and backed by evidence. A relaunch is the best time to plan for this:
Nobody can guarantee a mention, but you can deliberately create the conditions for it.
The costs depend less on the number of pages than on the complexity behind them. We give a reliable figure after the audit, because only then is it clear what is included.
Hosting, maintenance and further development after launch are agreed separately via the Continuous Improvement Packages.
The five biggest cost drivers:
With the relaunch of our website, we have fundamentally modernized a legacy platform. 360VIER succeeded in transferring our extensive content into a clear, modern structure while convincingly bringing together design, user guidance, and technical implementation.
— Peter Stephens, Head of IT, Lernstudio Barbarossa
The redevelopment of our website was not a traditional relaunch, but an ongoing transformation process. Together with 360VIER, we gradually modernized our existing WordPress platform – during ongoing operations and without restrictions for our users. On this basis, we were able to efficiently build and centrally manage additional websites for our international subsidiary and the careers section.
A redesign mainly changes the design. A relaunch goes further: structure, content, technology and often the CMS are planned anew. Because URLs usually change as well, a relaunch needs a redirect plan.
Yes. In most cases, content, media and metadata can be transferred by script. Beforehand, we clarify which functions of the old system are needed and how they will be implemented in WordPress.
No. Pages with search demand are revised and keep their core messages. New content is created where customers’ questions have so far gone unanswered; pages without demand and without purpose are merged or removed.
Yes. The editorial team works in the WordPress editor with fixed modules and assembles new pages itself without breaking the design. Training for the editorial team is part of the project.
Yes. 360VIER is based in Groß-Umstadt near Frankfurt and in Cologne and works with clients throughout Germany and Switzerland. Workshops take place on site or remotely.
