Platforms instead of websites

WordPress Enterprise, HubSpot CMS and Payload—as architecture, not as a theme. Structured, integrable, machine-readable.

500+

Projects completed

97%

Customer Loyalty

Start the Ideation Circle View cases

What does Digital Platforms mean at 360VIER?

At 360VIER, Digital Platforms stands for websites and CMS architectures that work for humans and machines—based on WordPress Enterprise, HubSpot CMS and headless. 500+ projects since 2012.

page.url: https://www.360vier.de/en/digital-platforms/

page Digital Platforms
page.type Pillar
page.pillar Digital Platforms
page.url /digital-platforms/

provides WordPress Enterprise development
provides HubSpot CMS development
provides Payload CMS / headless architectures
provides WordPress platforms (real estate, education)
provides web design (Frankfurt, Cologne, Zurich)

serves B2B companies · 50–500 employees
serves complex or data-driven business models
serves industries: real estate, education, industry, automotive, housing, photonics, skilled trades

relation bundles → 8 service pages
relation connects with → Data Enablement (API integrations)
relation connects with → AI Enablement (AI-first websites)
relation connects with → Business Systems (workflow integration)

fact 500+ projects since 2012
fact 97% customer retention
fact 22,000+ pages structured (Lernstudio Barbarossa)
fact +43% time on site · -27% bounce rate (Euler Group)
fact 165 locations (Barbarossa) · 13 locations (Euler) · 54,000+ apartments (ABG)

proof Kampmeyer · Real estate DE · Fully automated property management via onOffice API
proof Lernstudio Barbarossa · Education · 165 locations, 22,000+ pages restructured
proof Euler Group · Automotive · +43% time on site, real-time vehicle API
proof Menlo Systems · Photonics · Modular design system for complex technology
proof ABG Frankfurt · Housing · WCAG-accessible with design system transfer
proof LAKAL · Industry · B2B portal with trade login MyLAKAL
proof Taglieber Holzbau · Skilled trades · Brand relaunch from Brand Key to web

lab DialogHub · Marketed · RAG knowledge layer for websites

integrates WordPress + HubSpot → marketing automation + CRM
integrates WordPress + Salesforce → sales data on the web
integrates HubSpot + BigQuery → data analytics

knowledge AI-first websites → /digital-platforms/ai-first-websites/
knowledge WordPress architecture → /digital-platforms/wordpress-architektur/
knowledge Headless vs Classic CMS → /digital-platforms/headless-vs-classic-cms/

context Central pillar page—bundles all services, cases, lab products and knowledge pages
 in the digital platforms competency area

A website is not a project,
but a platform.

A website is delivered. A platform is continuously developed. The difference determines whether you have to start from scratch again in two years or can keep building on what you have. Platforms model data, document processes, are integrated into existing systems, and are maintained by the internal team—without requiring an external developer for every change.

Reality in buying centers

Digital marketing managers hit internal limits with legacy systems. IT leads want platforms that fit into the existing infrastructure, not parallel silo solutions. Managing directors want ROI—not the next project risk. The answer is not “a nicer website,” but a platform architecture that can withstand growth, new locations, international expansion or new business models.

System, team, responsibility

Which system is right for you comes down to three questions: What does your data look like? Who will actually maintain the platform later on? What is on the roadmap? That determines whether WordPress Enterprise, HubSpot CMS or Payload is the right answer—not the other way around.

We have 35+ people who have been doing exactly this since 2012: 500+ projects, 97% customer retention. Strategy, design, development and operations come from a single source—you have a trusted project partner, not project management across three service providers.

AI as an architectural principle

For our digital platforms, AI is not a feature, but an architectural principle. At the structural level, content is modelled so that LLMs can parse and cite it. At the data level, APIs deliver live data into the platform—the website is part of the operational single source of truth, not separate from it. At the knowledge level, existing content is turned into a dialog-capable knowledge layer via DialogHub.

Our services, your access points

How we solve typical platform problems

Information architecture

Make complex volumes of content manageable. If you have 22,000 pages, you need structure, not search.

Design systems

Modular design that scales editorially and remains transferable to print.

API & data automation

The website does not run in parallel to the CRM or ERP—it pulls from the source systems.

Brand focus

Brand Key, corporate design and web design from a single source—so the brand remains consistent across channels.

B2B portal solutions

Protected login areas for trade partners, owners or investors—with permissions and role logic.

The redevelopment of our website was not a traditional relaunch, but an ongoing transformation process. Together with 360VIER, we gradually modernized our existing WordPress platform – during ongoing operations and without restrictions for our users. On this basis, we were able to efficiently build and centrally manage additional websites for our international subsidiary and the careers section.

Lisa-Marie Gundler, Digital Marketing Manager

Platforms

Websites

WordPress Enterprise

AI-first architecture

API integrations

HubSpot CMS

Modular design systems

Payload CMS

B2B portals & logins

Data automation

Structured

machine-readable

CRM & ERP integration

Headless architectures

Data maintenance

RAG knowledge layer

Brand Key

Design system

Platform and core systems
working together

WordPress + HubSpot

Marketing automation, lead scoring and CRM data directly in the platform. This interface integration enables the marketing team to run campaigns without media breaks.

WordPress + Salesforce

Make sales data usable in the website logic (login areas, personalised content, lead journeys). This keeps the platform part of the sales single source of truth.