{"id":39144,"date":"2026-09-09T14:17:53","date_gmt":"2026-09-09T12:17:53","guid":{"rendered":"https:\/\/www.360vier.de\/360vier-is-now-part-of-the-friends-digital-group\/"},"modified":"2026-09-14T13:51:49","modified_gmt":"2026-09-14T11:51:49","slug":"360vier-is-now-part-of-the-friends-digital-group","status":"publish","type":"post","link":"https:\/\/www.360vier.de\/en\/insights\/news-and-updates\/360vier-is-now-part-of-the-friends-digital-group\/","title":{"rendered":"360VIER is now part of the Friends Digital Group"},"content":{"rendered":"\n
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What this means for digital platforms and AI enablement<\/h2>\n\n\n\n

It is now official: 360VIER has been part of the Friends Digital Group since 2026, a new owner-managed group of six specialized digital agencies. For you, this means: digital platforms and AI enablement as usual from us, backed by the appropriate depth for every adjacent discipline. <\/p>\n\n\n\n

For us, this is a new chapter. For you, it primarily means more possibilities without switching the brand you trust. In addition to us, the group includes Friendventure, Webmatch, Halbstark, adfriends, and inboundfriends\u2014together over 150 people at six locations and more than 15 million euros in group revenue, owner-managed and independent, initiated by Friendventure founder Julian Hansmann. <\/p>\n\n\n\n

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Why are six agencies joining forces?<\/h3>\n\n\n\n

The structure follows clear logic. Not one agency that can do everything reasonably well, but six that are each deep in their discipline. For major projects, the group pools these competencies and a lead agency coordinates. For you, this means: enterprise projects that connect platform, data, AI, and sales run through one network instead of a dozen individual contracts. <\/p>\n\n\n\n

The timing is no coincidence. Precisely because AI is fundamentally changing the digital world, genuine specialization becomes more important. Anyone building digital platforms must consider this shift from the outset. The group responds with deep specialization instead of a one-stop shop that can do everything a little. It does not stop at six agencies: the Friends Digital Group is deliberately structured to continue growing. It is already in discussions with additional specialized agencies. <\/p>\n\n\n\n

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What does the launch mean for digital platforms and AI enablement?<\/h3>\n\n\n\n

360VIER is responsible for platforms and AI within the group. The angle: a digital platform today is no longer just an interface for people. It must serve two audiences simultaneously. People who click, read, and buy. And machines that retrieve data, access interfaces, and process content. A platform for people and machines considers both from the start: clean data models, open APIs, and an architecture that is reliably read by AI systems as well. <\/p>\n\n\n\n

AI enablement is the second component. Many companies want to use AI but fail not because of the model, but because of the prerequisites. Data is scattered, systems are not connected, and no one knows which process is even worthwhile. Enablement means solving exactly that: making data accessible, connecting systems via interfaces, and deploying AI where it delivers real value. Not as a showcase project, but in daily operations. <\/p>\n\n\n\n

This platform and data logic has been proven across demanding environments. For organizations in education and public sectors such as RWTH, Hochschule Fresenius, and BIDT, for industry such as DEUTZ, and for energy and utilities with EWR and Mark-E, the group creates platforms that handle load, complexity, and data requirements. <\/p>\n\n\n\n

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Why do most AI projects in companies fail?<\/h3>\n\n\n\n

Almost every company has now launched an AI pilot project. Many remain stuck in pilot status. The reason rarely lies with the model and almost always with the prerequisites. Three patterns appear repeatedly. First: data is scattered, inconsistent, or simply not accessible, so the AI has no reliable foundation. Second: systems are not connected, so every solution remains an island without connection to the actual process. Third: there is no clear use case that delivers value, so the project ends as a demo and never enters operations. <\/p>\n\n\n\n

360VIER addresses exactly these points. Before discussing models, the focus is on data quality, access, and interfaces. Only when the foundation is in place is AI deployed where it improves a measurable process. The advantage in the group context: an AI solution usually requires a platform, website, or commerce system as a connection point. These components sit within the same network, so enablement does not stop at the next system boundary. <\/p>\n\n\n\n

Just as important as the technology is operations. An AI solution only develops impact when people use it in daily work and when it is clear who maintains and develops it further. That is why 360VIER thinks of enablement not as a one-time project, but as a capability that remains in the company. This includes understandable processes, clean handovers, and systems that your team can operate even without specialized knowledge. <\/p>\n\n\n\n

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How do the six brands work together?<\/h3>\n\n\n\n

Six brands, one partner. A platform is the foundation on which other disciplines build. That is why the appropriate specialists sit within the same group. Friendventure<\/a> builds AI-ready websites, SEO, and GEO. Webmatch<\/a> stands for data-driven e-commerce. Halbstark<\/a> delivers high-end brand commerce with Shopify and Webflow. adfriends<\/a> provides social and performance. inboundfriends<\/a> handles B2B growth with HubSpot. You can find the entire group at friendsdigitalgroup.com<\/a>. <\/p>\n\n\n\n

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What changes for your platform project?<\/h3>\n\n\n\n

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