{"id":40536,"date":"2026-10-24T19:33:21","date_gmt":"2026-10-24T17:33:21","guid":{"rendered":"https:\/\/www.360vier.de\/?page_id=40536"},"modified":"2026-10-28T13:35:03","modified_gmt":"2026-10-28T12:35:03","slug":"wordpress-brevo","status":"publish","type":"page","link":"https:\/\/www.360vier.de\/en\/integrations\/wordpress-brevo\/","title":{"rendered":"Connect WordPress to Brevo"},"content":{"rendered":"<section class=\"dhsv-stage is-root-container is-theme-dark is-height-100svh is-content-width-60 with-bg bg-dark-gradient alignfull wp-block-dhsv-stage\">\n  <div\n  class=\"blur-bubbles blur-bubbles--dark dhsv-stage__bubbles\"\n  aria-hidden=\"true\"\n>\n  <span><\/span>\n  <span><\/span>\n  <span><\/span>\n  <span><\/span>\n  <span><\/span>\n<\/div>\n  <div class=\"dhsv-stage__inner alignwide\">\n    <div class=\"dhsv-stage__main\">\n      <div class=\"dhsv-stage__content\">\n        <nav class=\"breadcrumb\" aria-label=\"Breadcrumb navigation\">\n    <div class=\"breadcrumb__pill\" tabindex=\"0\">\n      <div class=\"breadcrumb__collapsed\" aria-hidden=\"true\">\n        <span class=\"breadcrumb__dots\">\n          <span class=\"breadcrumb__dot\"><\/span>\n          <span class=\"breadcrumb__dot\"><\/span>\n          <span class=\"breadcrumb__dot\"><\/span>\n        <\/span>\n        <span class=\"breadcrumb__sep\">\/<\/span>\n        <span class=\"breadcrumb__current\">360VIER<\/span>\n      <\/div>\n\n      <ol class=\"breadcrumb__expanded\">\n                  \n          <li class=\"breadcrumb__item \">\n                          <a class=\"breadcrumb__link\" href=\"https:\/\/www.360vier.de\/en\/\">\n                <span>Home<\/span>\n              <\/a>\n                      <\/li>\n                              <li class=\"breadcrumb__sep-item\" aria-hidden=\"true\">\/<\/li>\n          \n          <li class=\"breadcrumb__item breadcrumb__item--current\">\n                          <span>360VIER<\/span>\n                      <\/li>\n              <\/ol>\n    <\/div>\n  <\/nav>\n        \n<h1 class=\"wp-block-heading\">Connect WordPress to <span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-green-color\">Brevo<\/span><\/h1>\n\n<p class=\"has-text-intro-font-size wp-block-paragraph\">With the Brevo plugin, a form add-on or the API: new contacts from WordPress arrive in the right Brevo list with confirmed consent.<\/p>\n\n<div class=\"wp-block-group is-style-without-space is-nowrap is-layout-flex wp-container-core-group-is-layout-7387b849 wp-block-group-is-layout-flex\"><div class=\"dhsv-buttons horizontal is-layout-flex wp-block-dhsv-buttons-is-layout-flex\" data-align=\"wide\" style=\"display: flex; flex-wrap: wrap; --button-width: unset; flex-direction: row; justify-content: left\">\n\t\n<a\n    href=\"https:\/\/www.360vier.de\/en\/calendar-hm\/\"\n    class=\"dhsv-button primary    \"\n    \n    \n>\n  <span class=\"text\">Book a call<\/span>\n  <span class=\"icon\">\n    <svg class=\"dhsv-icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" class=\"lucide lucide-arrow-right-icon lucide-arrow-right\"><path d=\"M5 12h14\"\/><path d=\"m12 5 7 7-7 7\"\/><\/svg>  <\/span>\n<\/a>\n\n\n<\/div>\n\n\n\n<button class=\"wp-block-dhsv100-chat-button dhsv-chat-button dhsv-chat-button--secondary\" type=\"button\" data-dhsv-chat=\"\" data-dhsv-chat-morph=\"\" data-dhsv-chat-placement=\"center\" data-dhsv-chat-entry=\"stage\" data-dhsv-chat-source=\"block\" data-dhsv-chat-examples=\"[&quot;Is there an official Brevo plugin for WordPress?&quot;,&quot;How does double opt-in work with Brevo and WordPress?&quot;]\" aria-label=\"Ask about the Brevo integration\"><span class=\"dhsv-chat-button__icon\" aria-hidden=\"true\"><svg width=\"18\" height=\"18\" viewBox=\"0 0 24 24\" fill=\"currentColor\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12 2.5l2 6.2 6.2 2-6.2 2-2 6.3-2-6.3-6.2-2 6.2-2z\"><\/path><path d=\"M19 15.5l.8 2.2 2.2.8-2.2.8-.8 2.2-.8-2.2-2.2-.8 2.2-.8z\" opacity=\".85\"><\/path><\/svg><\/span><span class=\"dhsv-chat-button__text\" aria-hidden=\"true\">Ask about the Brevo integration<\/span><span class=\"dhsv-chat-button__caret\" aria-hidden=\"true\"><\/span><\/button>\n<\/div>\n\n      <\/div>\n              <div class=\"dhsv-stage__media\">\n                      <img width=\"481\" height=\"420\" src=\"https:\/\/www.360vier.de\/wp-content\/uploads\/data-enablement-ai-first-positionierung-360VIER.webp\" class=\"dhsv-stage__image dhsv-lcp-image\" alt=\"\" sizes=\"(max-width: 991.98px) 100vw, 42vw\" fetchpriority=\"high\" loading=\"eager\" decoding=\"async\" srcset=\"https:\/\/www.360vier.de\/wp-content\/uploads\/data-enablement-ai-first-positionierung-360VIER.webp 481w, https:\/\/www.360vier.de\/wp-content\/uploads\/data-enablement-ai-first-positionierung-360VIER-300x262.webp 300w\" \/>\n                  <\/div>\n          <\/div>\n          <div class=\"dhsv-stage__footer\">\n        <div class=\"dhsv-logoslider-block-wrapper dhsv-logoslider-block-wrapper-no-border dhsv-logoslider-block-wrapper-logo-align-left alignwide\" style=\"--_logo-opacity: 0.4;\">\n    <div\n        class=\"dhsv-logoslider splide\"\n        aria-label=\"Logo carousel\"\n        data-splide=\"{&quot;type&quot;:&quot;loop&quot;,&quot;perPage&quot;:3.5,&quot;gap&quot;:&quot;1rem&quot;,&quot;arrows&quot;:false,&quot;pagination&quot;:false,&quot;drag&quot;:true,&quot;breakpoints&quot;:{&quot;768&quot;:{&quot;perPage&quot;:1.5}},&quot;autoScroll&quot;:{&quot;speed&quot;:1,&quot;pauseOnHover&quot;:false}}\"\n    >\n        <div class=\"splide__track\">\n            <div class=\"splide__list\">\n                                    <div class=\"splide__slide\">\n                        <div class=\"logoslider__card\">\n                                                            <div class=\"logoslider__logo\">\n                                    <img decoding=\"async\"\n                                        src=\"https:\/\/www.360vier.de\/wp-content\/uploads\/ksk-immobilien-logo-black-360vier-cases.svg\"\n                                        alt=\"KSK Immobilien\"\n                                    \/>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                                    <div class=\"splide__slide\">\n                        <div class=\"logoslider__card\">\n                                                            <div class=\"logoslider__logo\">\n                                    <img decoding=\"async\"\n                                        src=\"https:\/\/www.360vier.de\/wp-content\/uploads\/lernstudio-barbarossa-logo-black-360vier-cases.svg\"\n                                        alt=\"Lernstudio Barbarossa\"\n                                    \/>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                                    <div class=\"splide__slide\">\n                        <div class=\"logoslider__card\">\n                                                            <div class=\"logoslider__logo\">\n                                    <img decoding=\"async\"\n                                        src=\"https:\/\/www.360vier.de\/wp-content\/uploads\/abg-frankfurt-gmbh-logo-black-360vier-cases.svg\"\n                                        alt=\"ABG Frankfurt\"\n                                    \/>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                                    <div class=\"splide__slide\">\n                        <div class=\"logoslider__card\">\n                                                            <div class=\"logoslider__logo\">\n                                    <img decoding=\"async\"\n                                        src=\"https:\/\/www.360vier.de\/wp-content\/uploads\/kampmeyer-logo-black-360vier-cases.svg\"\n                                        alt=\"KAMPMEYER Real Estate\"\n                                    \/>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                                    <div class=\"splide__slide\">\n                        <div class=\"logoslider__card\">\n                                                            <div class=\"logoslider__logo\">\n                                    <img decoding=\"async\"\n                                        src=\"https:\/\/www.360vier.de\/wp-content\/uploads\/taglieber-logo-black-360vier-cases.svg\"\n                                        alt=\"Taglieber\"\n                                    \/>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                                    <div class=\"splide__slide\">\n                        <div class=\"logoslider__card\">\n                                                            <div class=\"logoslider__logo\">\n                                    <img decoding=\"async\"\n                                        src=\"https:\/\/www.360vier.de\/wp-content\/uploads\/lakal-logo-black-360vier-cases.svg\"\n                                        alt=\"LAKAL\"\n                                    \/>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                                    <div class=\"splide__slide\">\n                        <div class=\"logoslider__card\">\n                                                            <div class=\"logoslider__logo\">\n                                    <img decoding=\"async\"\n                                        src=\"https:\/\/www.360vier.de\/wp-content\/uploads\/menlo-system-logo-white-360vier-cases.svg\"\n                                        alt=\"Menlo Systems\"\n                                    \/>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                                    <div class=\"splide__slide\">\n                        <div class=\"logoslider__card\">\n                                                            <div class=\"logoslider__logo\">\n                                    <img decoding=\"async\"\n                                        src=\"https:\/\/www.360vier.de\/wp-content\/uploads\/Buerger-logo-white-360vier-cases.svg\"\n                                        alt=\"B\u00dcRGER\"\n                                    \/>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                                    <div class=\"splide__slide\">\n                        <div class=\"logoslider__card\">\n                                                            <div class=\"logoslider__logo\">\n                                    <img decoding=\"async\"\n                                        src=\"https:\/\/www.360vier.de\/wp-content\/uploads\/euler-group-logo-black-360vier-cases.svg\"\n                                        alt=\"Euler Group\"\n                                    \/>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                                    <div class=\"splide__slide\">\n                        <div class=\"logoslider__card\">\n                                                            <div class=\"logoslider__logo\">\n                                    <img decoding=\"async\"\n                                        src=\"https:\/\/www.360vier.de\/wp-content\/uploads\/gsk-stockmann-logo-black-360vier-cases-1.svg\"\n                                        alt=\"GSK Stockmann\"\n                                    \/>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n      <\/div>\n      <\/div>\n<\/section>\n\n\n\n<div class=\"wp-block-group alignfull is-style-without-space has-light-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:7rem;padding-bottom:7rem\">\n<div class=\"wp-block-group alignwide is-style-without-space is-layout-constrained wp-block-group-is-layout-constrained\"><details\n    class=\"wp-block-dhsv-ai-akkordeon\"\n     id=\"ai-akkordeon-int-brevo-v2\"                 data-ai-view=\"true\"\n    >\n    <summary>\n        <span class=\"ai-akkordeon__stars\" aria-hidden=\"true\">\n            <span class=\"ai-akkordeon__stars-badge\">\n                <svg class=\"ai-akkordeon__stars-icon\" width=\"25\" height=\"23\" viewBox=\"0 0 25 23\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\">\n                    <path d=\"M16 16.1429C12.2129 16.1429 9.14282 19.2129 9.14282 23L6.85711 23C6.85712 19.2129 3.78707 16.1429 5.9947e-07 16.1429L7.99294e-07 13.8571C3.78707 13.8571 6.85712 10.7871 6.85712 7L9.14282 7C9.14282 10.7871 12.2129 13.8571 16 13.8571L16 16.1429Z\" fill=\"currentColor\"\/>\n                    <path d=\"M21.75 14C21.75 12.2065 23.2051 10.7526 25 10.7526L25 9.25383C23.2051 9.25383 21.75 7.79993 21.75 6.00645L20.25 6.00645C20.25 7.79993 18.7949 9.25383 17 9.25383L17 10.7526C18.7949 10.7526 20.25 12.2065 20.25 14L21.75 14Z\" fill=\"currentColor\"\/>\n                    <path d=\"M14.5625 6C14.5625 4.65381 15.6538 3.5625 17 3.5625L17 2.4375C15.6538 2.4375 14.5625 1.34619 14.5625 2.44931e-06L13.4375 2.35096e-06C13.4375 1.34619 12.3462 2.4375 11 2.4375L11 3.5625C12.3462 3.5625 13.4375 4.65381 13.4375 6L14.5625 6Z\" fill=\"currentColor\"\/>\n                <\/svg>\n            <\/span>\n        <\/span>\n        <span class=\"ai-akkordeon__chevron\" aria-hidden=\"true\">\n            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\">\n                <polyline points=\"6 9 12 15 18 9\" \/>\n            <\/svg>\n        <\/span>\n        <span class=\"ai-akkordeon__summary-content\">\n                            <div class=\"ai-akkordeon__summary-lead\"><strong>How do you connect WordPress to Brevo?<\/strong><\/div>\n                                        <div class=\"ai-akkordeon__summary-text\">360VIER connects WordPress websites to Brevo for companies that want to collect newsletter sign-ups in a legally sound way. 360VIER also sends its own newsletter via Brevo. For a simple sign-up form, the official Brevo plugin is enough; it has more than 100,000 active installations. Forms from Gravity Forms or Contact Form 7 pass contacts on through their Brevo integration, and Brevo sends the double opt-in email. A custom integration with the Brevo API v3 pays off when there are several sources or webhooks.<\/div>\n                                <\/span>\n        <span class=\"ai-akkordeon__ai-icons\" aria-hidden=\"true\">\n    \n    <svg class=\"ai-akkordeon__ai-icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" fill=\"currentColor\" aria-hidden=\"true\" focusable=\"false\">\n        <path d=\"M22.28 9.82a5.96 5.96 0 0 0-.51-4.91 6.05 6.05 0 0 0-6.51-2.9A6.07 6.07 0 0 0 4.99 4.16a5.98 5.98 0 0 0-3.99 2.9A6.05 6.05 0 0 0 1.74 14.18a5.97 5.97 0 0 0 .51 4.91 6.05 6.05 0 0 0 6.51 2.9 6 6 0 0 0 4.5 2.01 6.05 6.05 0 0 0 5.77-4.21 5.99 5.99 0 0 0 3.99-2.9 6.05 6.05 0 0 0-.74-7.07Zm-9.02 12.6a4.48 4.48 0 0 1-2.88-1.05l.14-.08 4.78-2.76a.78.78 0 0 0 .39-.68v-6.74l2.02 1.17.02.05v5.58a4.5 4.5 0 0 1-4.47 4.51Zm-9.62-4.11a4.48 4.48 0 0 1-.54-3.02l.14.08 4.78 2.76c.24.14.54.14.78 0l5.84-3.37v2.34l.02.04-4.84 2.79a4.5 4.5 0 0 1-6.18-1.62Zm-1.26-10.4a4.48 4.48 0 0 1 2.34-1.97v5.69c0 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20.2179V23.9065H1.67789ZM5.79635 20.9529L14.1997 13.229V23.7817L5.79635 31.2559V20.939V20.9529ZM24.2809 31.2559L15.8776 23.7817V13.229L24.2809 20.9529V31.2698V31.2559ZM28.3994 23.9065H25.9588V20.2179L17.1949 12.1613H28.3994V23.9065Z\" \/>\n    <\/svg>\n<\/span>\n    <\/summary>\n    <div class=\"ai-akkordeon__separator\" aria-hidden=\"true\">\n        <span class=\"ai-akkordeon__separator-label\">ai-view<\/span>\n    <\/div>\n    <div class=\"ai-akkordeon__body\">\n        \n\n<pre class=\"wp-block-preformatted\">entity         360VIER GmbH<br>type           Organization | Digital agency<br>location       Gro\u00df-Umstadt near Frankfurt and Cologne<br>group          Friends Digital Group<br><br>page           Connect WordPress to Brevo<br>page.type      Integration (knowledge page)<br>page.url       \/en\/integrations\/wordpress-brevo\/<br>page.pillar    API integrations (\/en\/data-enablement\/api-integrations\/)<br><br>systems        WordPress \u00b7 Brevo<br>methods        Brevo plugin \u00b7 Gravity Forms add-on \u00b7 Contact Form 7 \u00b7 Middleware \u00b7 Brevo API v3 \u00b7 Webhooks<br>provides       Newsletter sign-up from WordPress forms with double opt-in<br>provides       Attributes and lists per form and language<br>provides       Unsubscribes and bounces via webhook to the CRM or WordPress<br><br>proof          360VIER\u2019s own newsletter via Brevo, drafts via an MCP tool<br>proof          trinamiX: Gravity Forms feeds to a CRM (Salesforce)<br><br>relation       AI process automation (\/en\/ai-enablement\/ai-process-automation\/)<br>relation       Connect WordPress to HubSpot (\/en\/integrations\/wordpress-hubspot-integrations\/)<br>relation       WordPress MCP (\/en\/integrations\/wordpress-mcp\/)<\/pre>\n\n\n    <\/div>\n<\/details>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-style-without-space is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:7rem;padding-bottom:7rem\">\n<div class=\"wp-block-group alignwide is-style-without-space is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-54d22900 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading alignwide\">Brevo plugin, form add-on or API: <span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-green-color\">how to bring Brevo into WordPress<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Most websites start with the plugin or their form plugin\u2019s Brevo add-on. A custom integration is added when contacts from several sources need to be combined.<\/p>\n\n\n\n<div style=\"height:2rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide is-style-without-space is-layout-grid wp-container-core-group-is-layout-27c64173 wp-block-group-is-layout-grid\" style=\"margin-top:0;margin-bottom:0\"><div class=\"dhsv-icon-box-block vertical align icon-size-small background-gray-transparent wp-container-content-b9cf2816\">\n            <div class=\"icon-box__image\">\n            <img decoding=\"async\" src=\"https:\/\/www.360vier.de\/wp-content\/uploads\/integrationen-kontext-onlight-360vier.svg\" alt=\"\">\n        <\/div>\n        <div class=\"icon-box__text\">\n                <h3 class=\"title\"><strong>Official Brevo plugin<\/strong><\/h3>\n                <span>\u201cBrevo \u2013 Email, SMS, Web Push, Chat, and more\u201d includes sign-up forms with double opt-in, contact sync and transactional emails sent via Brevo. It connects to your account with an API key. Limitation: data only flows from WordPress to Brevo.<\/span>\n        <\/div>\n<\/div>\n\n<div class=\"dhsv-icon-box-block vertical align icon-size-small background-gray-transparent wp-container-content-b9cf2816\">\n            <div class=\"icon-box__image\">\n            <img decoding=\"async\" src=\"https:\/\/www.360vier.de\/wp-content\/uploads\/dataenablement-api-datenautomation-onlight-360vier.svg\" alt=\"\">\n        <\/div>\n        <div class=\"icon-box__text\">\n                <h3 class=\"title\"><strong>Gravity Forms or Contact Form 7<\/strong><\/h3>\n                <span>Gravity Forms has an official Brevo add-on, and Contact Form 7 has a built-in Brevo integration. Both send contacts from your existing forms to Brevo. Limitation: fields and lists are maintained per form.<\/span>\n        <\/div>\n<\/div>\n\n<div class=\"dhsv-icon-box-block vertical align icon-size-small background-green-transparent wp-container-content-b9cf2816\">\n            <div class=\"icon-box__image\">\n            <img decoding=\"async\" src=\"https:\/\/www.360vier.de\/wp-content\/uploads\/integrationen-medienbruch-onlight-360vier.svg\" alt=\"\">\n        <\/div>\n        <div class=\"icon-box__text\">\n                <h3 class=\"title\"><strong>Custom integration with the Brevo API v3<\/strong><\/h3>\n                <span>Required for several forms with shared logic, multilingual sites with separate lists or attributes from WordPress user accounts. 360VIER builds this as a small plugin, with double opt-in via the designated endpoint. More on the principle: <a href='https:\/\/www.360vier.de\/en\/data-enablement\/api-integrations\/'>API integrations<\/a>.<\/span>\n        <\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-style-without-space has-light-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:7rem;padding-bottom:7rem\">\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-07579d57 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:55%\">\n<h2 class=\"wp-block-heading\">Brevo forms and <span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-green-color\">double opt-in<\/span> in WordPress<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A contact from a WordPress form goes to Brevo as soon as the form is submitted, initially as an unconfirmed sign-up. Brevo sends the confirmation email, and only after the click does the contact land in the target list. This creates verifiable consent.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With a custom integration, the <code>POST \/v3\/contacts\/doubleOptinConfirmation<\/code> endpoint handles this, with the required fields <code>email<\/code>, <code>includeListIds<\/code>, <code>templateId<\/code> and <code>redirectionUrl<\/code>. The confirmation email template includes the link via <code>{{ params.DOIurl }}<\/code>.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:45%\">\n<ul style=\"margin-top:1.5rem\" class=\"wp-block-list\">\n<li><strong>Attributes:<\/strong> first name, language, interests or source page, depending on the form.<\/li>\n\n\n\n<li><strong>Unsubscribes and bounces:<\/strong> via webhook to WordPress, the CRM or middleware.<\/li>\n\n\n\n<li><strong>Transactional emails:<\/strong> password resets or order confirmations via Brevo instead of the web server.<\/li>\n\n\n\n<li><strong>Source:<\/strong> 360VIER stores which form the sign-up came from.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-style-without-space has-dark-gradient-background has-background is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:7rem;padding-bottom:7rem\">\n<div class=\"wp-block-columns alignwide are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-07579d57 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:45%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"736\" height=\"539\" src=\"https:\/\/www.360vier.de\/wp-content\/uploads\/ki-basierte-systeme-schaubild-1-360VIER.webp\" alt=\"Diagram: an AI agent creates a newsletter draft in Brevo from WordPress posts\" class=\"wp-image-36298\" srcset=\"https:\/\/www.360vier.de\/wp-content\/uploads\/ki-basierte-systeme-schaubild-1-360VIER.webp 736w, https:\/\/www.360vier.de\/wp-content\/uploads\/ki-basierte-systeme-schaubild-1-360VIER-300x220.webp 300w\" sizes=\"auto, (max-width: 736px) 100vw, 736px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:55%\">\n<h2 class=\"wp-block-heading\">Newsletter drafts from <span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-green-color\">WordPress content<\/span> with an AI agent<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">An agent reads new insights and case studies from WordPress, selects suitable posts, writes teasers in the company\u2019s tone of voice and creates the draft as a campaign in Brevo. The editorial team reviews it, makes changes and approves sending.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">An agent can also check form submissions for spam before they are passed on, so that only genuine sign-ups receive a confirmation email. How workflows like these are built is described on our pages on <a href=\"https:\/\/www.360vier.de\/en\/ai-enablement\/ai-process-automation\/\">AI process automation<\/a> and <a href=\"https:\/\/www.360vier.de\/en\/ai-enablement\/agentic-ai\/\">agentic AI<\/a>.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-style-without-space is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:7rem;padding-bottom:7rem\">\n<div class=\"wp-block-group alignwide is-style-without-space is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-54d22900 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading alignwide\">Why don\u2019t contacts from WordPress arrive in <span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-green-color\">Brevo<\/span>?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In most cases, the form still shows the visitor a success message. The most common causes and what the API reports:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>IP blocking:<\/strong> Brevo can block API requests from unknown IP addresses, even with a valid key. After a hosting move or with cloud middleware, the transfer fails silently. Solution: add the server IPs under \u201cAuthorized IPs\u201d.<\/li>\n\n\n\n<li><strong>API key:<\/strong> Brevo expects it in the <code>api-key<\/code> header. If it is missing or wrong, the API responds with 401.<\/li>\n\n\n\n<li><strong>Attributes:<\/strong> A required attribute that does not exist in Brevo leads to 400.<\/li>\n\n\n\n<li><strong>Limits:<\/strong> Rate limits depend on the plan and endpoint. Every response includes <code>x-sib-ratelimit-limit<\/code>, <code>-remaining<\/code> and <code>-reset<\/code>; if the limit is exceeded, the API returns 429.<\/li>\n\n\n\n<li><strong>Missing feedback:<\/strong> For <code>unsubscribe<\/code>, <code>hard_bounce<\/code> or <code>contact_updated<\/code>, Brevo offers webhooks and recommends them over regular polling.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:3rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-h-5-font-size\">Documentation from Brevo and the form plugins<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/wordpress.org\/plugins\/mailin\/\" target=\"_blank\" rel=\"noopener\">Brevo plugin in the WordPress.org plugin directory<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/developers.brevo.com\/docs\/how-it-works.md\" target=\"_blank\" rel=\"noopener\">Brevo API: basics (base URL, api-key header)<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/developers.brevo.com\/reference\/create-doi-contact.md\" target=\"_blank\" rel=\"noopener\">Brevo API: create a double opt-in contact<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/developers.brevo.com\/docs\/limit-headers.md\" target=\"_blank\" rel=\"noopener\">Brevo API: rate limit headers<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/developers.brevo.com\/docs\/marketing-webhooks.md\" target=\"_blank\" rel=\"noopener\">Brevo: marketing webhooks<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/developers.brevo.com\/docs\/ip-security.md\" target=\"_blank\" rel=\"noopener\">Brevo: IP security (Authorized IPs)<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/help.brevo.com\/hc\/en-us\/articles\/27353832123026\" target=\"_blank\" rel=\"noopener\">Brevo Help: double opt-in for external forms<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.gravityforms.com\/?p=32623\" target=\"_blank\" rel=\"noopener\">Gravity Forms: Brevo add-on<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/contactform7.com\/2023\/08\/10\/customizing-brevo-contact-creation\/\" target=\"_blank\" rel=\"noopener\">Contact Form 7: customizing Brevo contact creation<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-style-without-space has-light-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:7rem;padding-bottom:7rem\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-07579d57 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<h2 class=\"wp-block-heading\">Brevo at 360VIER: <span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-green-color\">our own newsletter and form integrations<\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">360VIER sends its own newsletter via Brevo. The drafts are created with our own MCP tool, which collects content and creates it as a Brevo draft. How MCP works in WordPress is described under <a href=\"https:\/\/www.360vier.de\/en\/integrations\/wordpress-mcp\/\">WordPress MCP<\/a>.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<p class=\"wp-block-paragraph\">We also build Gravity Forms feeds into other systems for clients: at trinamiX, all forms on the trinamixsensing.com website pass their leads to Salesforce. Brevo integrations follow the same pattern. If you also need leads in your CRM, see <a href=\"https:\/\/www.360vier.de\/en\/integrations\/wordpress-hubspot-integrations\/\">Connect WordPress to HubSpot<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For law firms that send client newsletters, the <a href=\"https:\/\/www.360vier.de\/en\/digital-platforms\/web-design-agency\/law-firms\/\">web design for law firms<\/a> page describes the framework. Our <a href=\"https:\/\/www.360vier.de\/en\/digital-platforms\/wordpress-agency\/\">WordPress agency<\/a> and <a href=\"https:\/\/www.360vier.de\/en\/digital-platforms\/wordpress-agency\/wordpress-maintenance\/\">WordPress maintenance<\/a> handle implementation and operation. All systems: <a href=\"https:\/\/www.360vier.de\/en\/integrations\/\">Integrations<\/a>.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-style-without-space has-light-down-transparent-gradient-background has-background is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:4rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide is-style- is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-54d22900 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading alignwide\">Frequently asked questions about <span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-green-color\">Brevo and WordPress<\/span><\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\"><div class=\"wp-block-dhsv-akkordeon\">\n        <accordion-group\n        class=\"has-active-bg-solid\"\n                                 name=\"block-intbr2-faq-1\"     >\n        \n<details class=\"wp-block-dhsv-akkordeon-item\" id=\"accordion-intbr200\" >\n        <summary>\n            <span class=\"accordion-group__summary-icon\"><\/span>\n            <span class=\"accordion-group__summary-title\">Is there an official Brevo plugin for WordPress?<\/span>\n        <\/summary>\n        <div>\n            \n\n<p class=\"wp-block-paragraph\">Yes. The \u201cBrevo \u2013 Email, SMS, Web Push, Chat, and more\u201d plugin comes from Brevo itself and is listed in the WordPress.org directory. It offers sign-up forms, double opt-in, contact sync and sending transactional emails. For WooCommerce features such as abandoned carts, there is a separate plugin, \u201cBrevo for WooCommerce\u201d.<\/p>\n\n\n        <\/div>\n    <\/details>\n\n<details class=\"wp-block-dhsv-akkordeon-item\" id=\"accordion-intbr201\" >\n        <summary>\n            <span class=\"accordion-group__summary-icon\"><\/span>\n            <span class=\"accordion-group__summary-title\">How do I set up the Brevo plugin in WordPress?<\/span>\n        <\/summary>\n        <div>\n            \n\n<p class=\"wp-block-paragraph\">Install the plugin from the WordPress directory, create an API key in Brevo under your account settings and enter it in the plugin. Then choose the list and confirmation email for the sign-up form. If the website runs on a server with a fixed IP, add it in Brevo as an \u201cAuthorized IP\u201d.<\/p>\n\n\n        <\/div>\n    <\/details>\n\n<details class=\"wp-block-dhsv-akkordeon-item\" id=\"accordion-intbr202\" >\n        <summary>\n            <span class=\"accordion-group__summary-icon\"><\/span>\n            <span class=\"accordion-group__summary-title\">How does double opt-in work with Brevo and WordPress?<\/span>\n        <\/summary>\n        <div>\n            \n\n<p class=\"wp-block-paragraph\">After sign-up, Brevo sends a confirmation email, and the contact is only confirmed once they click the link. For Brevo forms, the \u201cDouble confirmation\u201d option is enough. With Gravity Forms, the add-on handles sending. Alternatively, the contact lands in an interim list, and a Brevo automation sends the confirmation.<\/p>\n\n\n        <\/div>\n    <\/details>\n\n<details class=\"wp-block-dhsv-akkordeon-item\" id=\"accordion-intbr203\" >\n        <summary>\n            <span class=\"accordion-group__summary-icon\"><\/span>\n            <span class=\"accordion-group__summary-title\">Can I connect Gravity Forms or Contact Form 7 to Brevo?<\/span>\n        <\/summary>\n        <div>\n            \n\n<p class=\"wp-block-paragraph\">Yes. Gravity Forms has an official Brevo add-on that is included in every license, maps fields to Brevo attributes and supports double opt-in. Contact Form 7 transfers contacts via a built-in Brevo integration that can be customized with the <code>wpcf7_sendinblue_contact_parameters<\/code> filter.<\/p>\n\n\n        <\/div>\n    <\/details>\n\n    <\/accordion-group>\n<\/div> <\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\"><div class=\"wp-block-dhsv-akkordeon\">\n        <accordion-group\n        class=\"has-active-bg-solid\"\n                                 name=\"block-intbr2-faq-2\"     >\n        \n<details class=\"wp-block-dhsv-akkordeon-item\" id=\"accordion-intbr2b00\" >\n        <summary>\n            <span class=\"accordion-group__summary-icon\"><\/span>\n            <span class=\"accordion-group__summary-title\">What do I need to consider for GDPR?<\/span>\n        <\/summary>\n        <div>\n            \n\n<p class=\"wp-block-paragraph\">For newsletters, you need verifiable consent. That is why 360VIER always uses double opt-in and stores where each sign-up came from. This also requires a data processing agreement with Brevo and a note in your privacy policy. The legal assessment of individual cases is a matter for your data protection advisor.<\/p>\n\n\n        <\/div>\n    <\/details>\n\n<details class=\"wp-block-dhsv-akkordeon-item\" id=\"accordion-intbr2b01\" >\n        <summary>\n            <span class=\"accordion-group__summary-icon\"><\/span>\n            <span class=\"accordion-group__summary-title\">Is Brevo the same as Sendinblue?<\/span>\n        <\/summary>\n        <div>\n            \n\n<p class=\"wp-block-paragraph\">Yes. Sendinblue rebranded as Brevo. Older plugins, filters and tutorials still use the old name, for example the <code>wpcf7_sendinblue_contact_parameters<\/code> filter in Contact Form 7. The functionality and API are the same; the base URL today is <code>api.brevo.com\/v3<\/code>.<\/p>\n\n\n        <\/div>\n    <\/details>\n\n<details class=\"wp-block-dhsv-akkordeon-item\" id=\"accordion-intbr2b02\" >\n        <summary>\n            <span class=\"accordion-group__summary-icon\"><\/span>\n            <span class=\"accordion-group__summary-title\">How up to date is the data in Brevo?<\/span>\n        <\/summary>\n        <div>\n            \n\n<p class=\"wp-block-paragraph\">New sign-ups arrive immediately, when the form is submitted. The contact only moves into the target list after confirmation. In the other direction, for example for unsubscribes, Brevo reports events via webhook in real time, provided an integration on your side receives them.<\/p>\n\n\n        <\/div>\n    <\/details>\n\n    <\/accordion-group>\n<\/div> <\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-54d22900 wp-block-group-is-layout-constrained\"><div class=\"is-image-left has-image alignwide wp-block-dhsv-cta\">\n            <img loading=\"lazy\" decoding=\"async\"\n            class=\"image\"\n            src=\"https:\/\/www.360vier.de\/wp-content\/uploads\/hans-mengler-team-360vier.webp\"\n            alt=\"Hans Mengler\"\n             width=\"740\"              height=\"740\"         >\n        <div class=\"content with-bg bg-dark-gradient\">\n        <div class=\"content--body\">\n                            <h2 class=\"content--title\">Talk to us about your <span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-green-color\">project<\/span><\/h2>\n                                <\/div>\n        <div class=\"content--footer\">\n            <div class=\"content--person\">\n                                    <p class=\"content--description\">Hans Mengler<\/p>\n                                                    <p class=\"content--role\">Managing Director<\/p>\n                            <\/div>\n            <div class=\"content--actions\">\n                                    <a href=\"mailto:beratung@360vier.de\" class=\"dhsv-button tertiary cta-email-button\">\n                        <span class=\"email-label\">Email Hans<\/span>\n                        <span class=\"icon email-icon\" aria-hidden=\"true\"><svg class=\"dhsv-icon\" width=\"20\" height=\"20\" viewBox=\"0 0 20 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n  <path d=\"M18.3346 1.66406L9.16797 10.8307\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n  <path d=\"M18.3346 1.66406L12.5013 18.3307L9.16797 10.8307L1.66797 7.4974L18.3346 1.66406Z\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n<\/svg><\/span>\n                    <\/a>\n                                                    <a href=\"https:\/\/www.360vier.de\/en\/inquiry\/\" class=\"dhsv-button primary\">\n                        <span>Get in touch<\/span>\n                        <span class=\"icon\" aria-hidden=\"true\">\n                            <svg class=\"dhsv-icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" class=\"lucide lucide-arrow-right-icon lucide-arrow-right\"><path d=\"M5 12h14\"\/><path d=\"m12 5 7 7-7 7\"\/><\/svg>                        <\/span>\n                    <\/a>\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:200px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Brevo plugin, form add-on or API: how to bring Brevo into WordPress Most websites start with the plugin or their form plugin\u2019s Brevo add-on. A custom integration is added when contacts from several sources need to be combined. Brevo forms and double opt-in in WordPress A contact from a WordPress form goes to Brevo as &hellip; <a href=\"https:\/\/www.360vier.de\/en\/integrations\/wordpress-brevo\/\">Continued<\/a><\/p>\n","protected":false},"author":10,"featured_media":0,"parent":39462,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_wpts_hint":"","footnotes":""},"class_list":["post-40536","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.360vier.de\/en\/wp-json\/wp\/v2\/pages\/40536","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.360vier.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.360vier.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.360vier.de\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.360vier.de\/en\/wp-json\/wp\/v2\/comments?post=40536"}],"version-history":[{"count":3,"href":"https:\/\/www.360vier.de\/en\/wp-json\/wp\/v2\/pages\/40536\/revisions"}],"predecessor-version":[{"id":40540,"href":"https:\/\/www.360vier.de\/en\/wp-json\/wp\/v2\/pages\/40536\/revisions\/40540"}],"up":[{"embeddable":true,"href":"https:\/\/www.360vier.de\/en\/wp-json\/wp\/v2\/pages\/39462"}],"wp:attachment":[{"href":"https:\/\/www.360vier.de\/en\/wp-json\/wp\/v2\/media?parent=40536"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}