{"id":40418,"date":"2026-10-23T21:34:01","date_gmt":"2026-10-23T19:34:01","guid":{"rendered":"https:\/\/www.360vier.de\/?page_id=40418"},"modified":"2026-10-27T11:47:34","modified_gmt":"2026-10-27T10:47:34","slug":"website-relaunch","status":"publish","type":"page","link":"https:\/\/www.360vier.de\/en\/digital-platforms\/website-relaunch\/","title":{"rendered":"Website relaunch with WordPress"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull is-style-without-space has-dark-gradient-background has-background is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:10rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"alignwide wp-block-dhsv-breadcrumb\">\n  <nav class=\"breadcrumb\" aria-label=\"Breadcrumb navigation\">\n    <div class=\"breadcrumb__pill\" tabindex=\"0\">\n      <div class=\"breadcrumb__collapsed\" aria-hidden=\"true\">\n        <span class=\"breadcrumb__dots\">\n          <span class=\"breadcrumb__dot\"><\/span>\n          <span class=\"breadcrumb__dot\"><\/span>\n          <span class=\"breadcrumb__dot\"><\/span>\n        <\/span>\n        <span class=\"breadcrumb__sep\">\/<\/span>\n        <span class=\"breadcrumb__current\">360VIER<\/span>\n      <\/div>\n\n      <ol class=\"breadcrumb__expanded\">\n                  \n          <li class=\"breadcrumb__item \">\n                          <a class=\"breadcrumb__link\" href=\"https:\/\/www.360vier.de\/en\/\">\n                <span>Home<\/span>\n              <\/a>\n                      <\/li>\n                              <li class=\"breadcrumb__sep-item\" aria-hidden=\"true\">\/<\/li>\n          \n          <li class=\"breadcrumb__item breadcrumb__item--current\">\n                          <span>360VIER<\/span>\n                      <\/li>\n              <\/ol>\n    <\/div>\n  <\/nav>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:67%\"><div class=\"dhsv-swap-headline-block alignwide\">\n    <h1>\n    Website relaunch with WordPress<br>that <div class=\"swap-wrapper\"><div class=\"swap-inner\"><span class=\"swap\" style=\"--anchor: --swap-pos-0\">keeps your rankings.<\/span><span class=\"swap\" style=\"--anchor: --swap-pos-1\">brings in inquiries.<\/span><span class=\"swap\" style=\"--anchor: --swap-pos-2\">talks to your CRM.<\/span><span class=\"swap\" style=\"--anchor: --swap-pos-3\">is understood by AI.<\/span><\/div><\/div>\n    <\/h1>\n<\/div>\n\n\n<p class=\"has-text-intro-font-size wp-block-paragraph\">A website relaunch is the rebuild of an existing company website: structure, content, design and technology are planned anew. 360VIER moves B2B websites to WordPress, connects CRM and ERP, and redirects every relevant old URL to a matching new page, so that visibility and inquiries are preserved.<\/p>\n\n\n\n<div class=\"wp-block-group is-style-without-space is-nowrap is-layout-flex wp-container-core-group-is-layout-7387b849 wp-block-group-is-layout-flex\"><div class=\"dhsv-buttons horizontal is-layout-flex wp-block-dhsv-buttons-is-layout-flex\" data-align=\"wide\" style=\"display: flex; flex-wrap: wrap; --button-width: unset; flex-direction: row; justify-content: left\">\n\t\n<a\n    href=\"https:\/\/www.360vier.de\/en\/calendar-hm\/\"\n    class=\"dhsv-button primary    \"\n    \n    \n>\n  <span class=\"text\">Discuss your relaunch<\/span>\n  <span class=\"icon\">\n    <svg class=\"dhsv-icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" class=\"lucide lucide-arrow-right-icon lucide-arrow-right\"><path d=\"M5 12h14\"\/><path d=\"m12 5 7 7-7 7\"\/><\/svg>  <\/span>\n<\/a>\n\n\n<\/div>\n\n\n\n<button class=\"wp-block-dhsv100-chat-button dhsv-chat-button dhsv-chat-button--secondary\" type=\"button\" data-dhsv-chat=\"\" data-dhsv-chat-morph=\"\" data-dhsv-chat-placement=\"center\" data-dhsv-chat-entry=\"stage\" data-dhsv-chat-source=\"block\" data-dhsv-chat-examples=\"[&quot;How long does a website relaunch take?&quot;,&quot;How do we avoid ranking losses during a relaunch?&quot;]\" aria-label=\"Ask about the relaunch\"><span class=\"dhsv-chat-button__icon\" aria-hidden=\"true\"><svg width=\"18\" height=\"18\" viewBox=\"0 0 24 24\" fill=\"currentColor\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12 2.5l2 6.2 6.2 2-6.2 2-2 6.3-2-6.3-6.2-2 6.2-2z\"><\/path><path d=\"M19 15.5l.8 2.2 2.2.8-2.2.8-.8 2.2-.8-2.2-2.2-.8 2.2-.8z\" opacity=\".85\"><\/path><\/svg><\/span><span class=\"dhsv-chat-button__text\" aria-hidden=\"true\">Ask about the relaunch<\/span><span class=\"dhsv-chat-button__caret\" aria-hidden=\"true\"><\/span><\/button>\n<\/div>\n<\/div>\n<\/div>\n\n\n<div class=\"dhsv-logoslider-block-wrapper dhsv-logoslider-block-wrapper-no-border dhsv-logoslider-block-wrapper-logo-align-left alignwide\" style=\"--_logo-opacity: 0.4;\">\n    <div\n        class=\"dhsv-logoslider splide\"\n        aria-label=\"Logo carousel\"\n        data-splide=\"{&quot;type&quot;:&quot;loop&quot;,&quot;perPage&quot;:5,&quot;gap&quot;:&quot;1rem&quot;,&quot;arrows&quot;:false,&quot;pagination&quot;:false,&quot;drag&quot;:true,&quot;breakpoints&quot;:{&quot;768&quot;:{&quot;perPage&quot;:2.5}},&quot;autoScroll&quot;:{&quot;speed&quot;:1,&quot;pauseOnHover&quot;:true}}\"\n    >\n        <div class=\"splide__track\">\n            <div class=\"splide__list\">\n                                    <div class=\"splide__slide\">\n                        <div class=\"logoslider__card\">\n                                                            <div class=\"logoslider__logo\">\n                                    <img decoding=\"async\"\n                                        src=\"https:\/\/www.360vier.de\/wp-content\/uploads\/ksk-immobilien-logo-black-360vier-cases.svg\"\n                                        alt=\"KSK Immobilien\"\n                                    \/>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                                    <div class=\"splide__slide\">\n                        <div class=\"logoslider__card\">\n                                                            <div class=\"logoslider__logo\">\n                                    <img decoding=\"async\"\n                                        src=\"https:\/\/www.360vier.de\/wp-content\/uploads\/lernstudio-barbarossa-logo-black-360vier-cases.svg\"\n                                        alt=\"Lernstudio Barbarossa\"\n                                    \/>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                                    <div class=\"splide__slide\">\n                        <div class=\"logoslider__card\">\n                                                            <div class=\"logoslider__logo\">\n                                    <img decoding=\"async\"\n                                        src=\"https:\/\/www.360vier.de\/wp-content\/uploads\/abg-frankfurt-gmbh-logo-black-360vier-cases.svg\"\n                                        alt=\"ABG Frankfurt\"\n                                    \/>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                                    <div class=\"splide__slide\">\n                        <div class=\"logoslider__card\">\n                                                            <div class=\"logoslider__logo\">\n                                    <img decoding=\"async\"\n                                        src=\"https:\/\/www.360vier.de\/wp-content\/uploads\/kampmeyer-logo-black-360vier-cases.svg\"\n                                        alt=\"KAMPMEYER Real Estate\"\n                                    \/>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                                    <div class=\"splide__slide\">\n                        <div class=\"logoslider__card\">\n                                                            <div class=\"logoslider__logo\">\n                                    <img decoding=\"async\"\n                                        src=\"https:\/\/www.360vier.de\/wp-content\/uploads\/taglieber-logo-black-360vier-cases.svg\"\n                                        alt=\"Taglieber\"\n                                    \/>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                                    <div class=\"splide__slide\">\n                        <div class=\"logoslider__card\">\n                                                            <div class=\"logoslider__logo\">\n                                    <img decoding=\"async\"\n                                        src=\"https:\/\/www.360vier.de\/wp-content\/uploads\/lakal-logo-black-360vier-cases.svg\"\n                                        alt=\"LAKAL\"\n                                    \/>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                                    <div class=\"splide__slide\">\n                        <div class=\"logoslider__card\">\n                                                            <div class=\"logoslider__logo\">\n                                    <img decoding=\"async\"\n                                        src=\"https:\/\/www.360vier.de\/wp-content\/uploads\/menlo-system-logo-white-360vier-cases.svg\"\n                                        alt=\"Menlo Systems\"\n                                    \/>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                                    <div class=\"splide__slide\">\n                        <div class=\"logoslider__card\">\n                                                            <div class=\"logoslider__logo\">\n                                    <img decoding=\"async\"\n                                        src=\"https:\/\/www.360vier.de\/wp-content\/uploads\/Buerger-logo-white-360vier-cases.svg\"\n                                        alt=\"B\u00dcRGER\"\n                                    \/>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                                    <div class=\"splide__slide\">\n                        <div class=\"logoslider__card\">\n                                                            <div class=\"logoslider__logo\">\n                                    <img decoding=\"async\"\n                                        src=\"https:\/\/www.360vier.de\/wp-content\/uploads\/euler-group-logo-black-360vier-cases.svg\"\n                                        alt=\"Euler Group\"\n                                    \/>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                                    <div class=\"splide__slide\">\n                        <div class=\"logoslider__card\">\n                                                            <div class=\"logoslider__logo\">\n                                    <img decoding=\"async\"\n                                        src=\"https:\/\/www.360vier.de\/wp-content\/uploads\/gsk-stockmann-logo-black-360vier-cases-1.svg\"\n                                        alt=\"GSK Stockmann\"\n                                    \/>\n                                <\/div>\n                                                    <\/div>\n                    <\/div>\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<div class=\"dhsv-cases-stage-v2-block-wrapper alignfull is-root-container\">\n    <div class=\"dhsv-cases-stage-v2-block alignwide\">\n        <div class=\"dhsv-cases-stage-v2-block__inner\">\n            <div class=\"dhsv-cases-stage-v2-block__viewport\">\n                <div class=\"dhsv-cases-stage-v2-block__container\">\n                                            <div class=\"dhsv-cases-stage-v2-block__slide\">\n                            <div class=\"dhsv-cases-stage-v2-block__slide-content\">\n                                <div class=\"case__image\">\n                                    \n                                                                            <img width=\"1600\" height=\"941\" src=\"https:\/\/www.360vier.de\/wp-content\/uploads\/kampmeyer-koeln-immobilienwebsite-hero-case-360vier.webp\" class=\"dhsv-lcp-image\" alt=\"KAMPMEYER Immobilien: Digital Real Estate Platform for the Future of the Brokerage Industry\" fetchpriority=\"auto\" loading=\"eager\" decoding=\"async\" srcset=\"https:\/\/www.360vier.de\/wp-content\/uploads\/kampmeyer-koeln-immobilienwebsite-hero-case-360vier.webp 1600w, https:\/\/www.360vier.de\/wp-content\/uploads\/kampmeyer-koeln-immobilienwebsite-hero-case-360vier-300x176.webp 300w, https:\/\/www.360vier.de\/wp-content\/uploads\/kampmeyer-koeln-immobilienwebsite-hero-case-360vier-768x452.webp 768w, https:\/\/www.360vier.de\/wp-content\/uploads\/kampmeyer-koeln-immobilienwebsite-hero-case-360vier-1536x903.webp 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>\n                                                                    <\/div>\n                                <div class=\"case__hover-zone\">\n                                    <div class=\"case__cta\">\n                                                                                    <p class=\"case__index\">KAMPMEYER Real Estate<\/p>\n                                                                                <p class=\"case__title\">KAMPMEYER Immobilien: Digital Real Estate Platform for the Future of the Brokerage Industry<\/p>\n                                        <a href=\"https:\/\/www.360vier.de\/en\/case-study\/kampmeyer\/\" class=\"dhsv-button primary has-icon-right\">\n                                            <span class=\"text\">To the Case<\/span>\n                                            <span class=\"icon\">\n                                                <svg class=\"dhsv-icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" class=\"lucide lucide-arrow-right-icon lucide-arrow-right\"><path d=\"M5 12h14\"\/><path d=\"m12 5 7 7-7 7\"\/><\/svg>                                            <\/span>\n                                        <\/a>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                                            <div class=\"dhsv-cases-stage-v2-block__slide\">\n                            <div class=\"dhsv-cases-stage-v2-block__slide-content\">\n                                <div class=\"case__image\">\n                                    \n                                                                            <img width=\"1600\" height=\"941\" src=\"https:\/\/www.360vier.de\/wp-content\/uploads\/abg-frankfurt-immobilienwebsite-hero-case-360vier.webp\" class=\"attachment-large size-large\" alt=\"A digital presence with purpose: ABG as a driver of urban development\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.360vier.de\/wp-content\/uploads\/abg-frankfurt-immobilienwebsite-hero-case-360vier.webp 1600w, https:\/\/www.360vier.de\/wp-content\/uploads\/abg-frankfurt-immobilienwebsite-hero-case-360vier-300x176.webp 300w, https:\/\/www.360vier.de\/wp-content\/uploads\/abg-frankfurt-immobilienwebsite-hero-case-360vier-768x452.webp 768w, https:\/\/www.360vier.de\/wp-content\/uploads\/abg-frankfurt-immobilienwebsite-hero-case-360vier-1536x903.webp 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/>\n                                                                    <\/div>\n                                <div class=\"case__hover-zone\">\n                                    <div class=\"case__cta\">\n                                                                                    <p class=\"case__index\">ABG Frankfurt<\/p>\n                                                                                <p class=\"case__title\">A digital presence with purpose: ABG as a driver of urban development<\/p>\n                                        <a href=\"https:\/\/www.360vier.de\/en\/case-study\/abg-frankfurt\/\" class=\"dhsv-button primary has-icon-right\">\n                                            <span class=\"text\">To the Case<\/span>\n                                            <span class=\"icon\">\n                                                <svg class=\"dhsv-icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" class=\"lucide lucide-arrow-right-icon lucide-arrow-right\"><path d=\"M5 12h14\"\/><path d=\"m12 5 7 7-7 7\"\/><\/svg>                                            <\/span>\n                                        <\/a>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                                            <div class=\"dhsv-cases-stage-v2-block__slide\">\n                            <div class=\"dhsv-cases-stage-v2-block__slide-content\">\n                                <div class=\"case__image\">\n                                    \n                                                                            <img width=\"1600\" height=\"936\" src=\"https:\/\/www.360vier.de\/wp-content\/uploads\/lakal-b2b-website-hero-case-360vier.webp\" class=\"attachment-large size-large\" alt=\"Lakal: A Modern Online Experience for Specialized Trade\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/www.360vier.de\/wp-content\/uploads\/lakal-b2b-website-hero-case-360vier.webp 1600w, https:\/\/www.360vier.de\/wp-content\/uploads\/lakal-b2b-website-hero-case-360vier-300x176.webp 300w, https:\/\/www.360vier.de\/wp-content\/uploads\/lakal-b2b-website-hero-case-360vier-768x449.webp 768w, https:\/\/www.360vier.de\/wp-content\/uploads\/lakal-b2b-website-hero-case-360vier-1536x899.webp 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/>\n                                                                    <\/div>\n                                <div class=\"case__hover-zone\">\n                                    <div class=\"case__cta\">\n                                                                                    <p class=\"case__index\">LAKAL<\/p>\n                                                                                <p class=\"case__title\">Lakal: A Modern Online Experience for Specialized Trade<\/p>\n                                        <a href=\"https:\/\/www.360vier.de\/en\/case-study\/lakal\/\" class=\"dhsv-button primary has-icon-right\">\n                                            <span class=\"text\">To the Case<\/span>\n                                            <span class=\"icon\">\n                                                <svg class=\"dhsv-icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" class=\"lucide lucide-arrow-right-icon lucide-arrow-right\"><path d=\"M5 12h14\"\/><path d=\"m12 5 7 7-7 7\"\/><\/svg>                                            <\/span>\n                                        <\/a>\n                                    <\/div>\n                                <\/div>\n                            <\/div>\n                        <\/div>\n                                    <\/div>\n            <\/div>\n                            <div class=\"splide__dragable-pagination\"><\/div>\n                    <\/div>\n    <\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-style- is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:7rem;padding-bottom:7rem\"><details\n    class=\"wp-block-dhsv-ai-akkordeon\"\n     id=\"ai-akkordeon-rl2026\"                 data-ai-view=\"true\"\n    >\n    <summary>\n        <span class=\"ai-akkordeon__stars\" aria-hidden=\"true\">\n            <span class=\"ai-akkordeon__stars-badge\">\n                <svg class=\"ai-akkordeon__stars-icon\" width=\"25\" height=\"23\" viewBox=\"0 0 25 23\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\">\n                    <path d=\"M16 16.1429C12.2129 16.1429 9.14282 19.2129 9.14282 23L6.85711 23C6.85712 19.2129 3.78707 16.1429 5.9947e-07 16.1429L7.99294e-07 13.8571C3.78707 13.8571 6.85712 10.7871 6.85712 7L9.14282 7C9.14282 10.7871 12.2129 13.8571 16 13.8571L16 16.1429Z\" fill=\"currentColor\"\/>\n                    <path d=\"M21.75 14C21.75 12.2065 23.2051 10.7526 25 10.7526L25 9.25383C23.2051 9.25383 21.75 7.79993 21.75 6.00645L20.25 6.00645C20.25 7.79993 18.7949 9.25383 17 9.25383L17 10.7526C18.7949 10.7526 20.25 12.2065 20.25 14L21.75 14Z\" fill=\"currentColor\"\/>\n                    <path d=\"M14.5625 6C14.5625 4.65381 15.6538 3.5625 17 3.5625L17 2.4375C15.6538 2.4375 14.5625 1.34619 14.5625 2.44931e-06L13.4375 2.35096e-06C13.4375 1.34619 12.3462 2.4375 11 2.4375L11 3.5625C12.3462 3.5625 13.4375 4.65381 13.4375 6L14.5625 6Z\" fill=\"currentColor\"\/>\n                <\/svg>\n            <\/span>\n        <\/span>\n        <span class=\"ai-akkordeon__chevron\" aria-hidden=\"true\">\n            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\">\n                <polyline points=\"6 9 12 15 18 9\" \/>\n            <\/svg>\n        <\/span>\n        <span class=\"ai-akkordeon__summary-content\">\n                            <div class=\"ai-akkordeon__summary-lead\"><strong>What does a website relaunch with WordPress mean at 360VIER?<\/strong><\/div>\n                                        <div class=\"ai-akkordeon__summary-text\">A rebuild of structure, content, design and technology on WordPress, with complete URL mapping, CRM integration and content that search engines and AI systems understand. References include LAKAL, ABG FRANKFURT HOLDING and Lernstudio Barbarossa.<\/div>\n                                <\/span>\n        <span class=\"ai-akkordeon__ai-icons\" aria-hidden=\"true\">\n    \n    <svg class=\"ai-akkordeon__ai-icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" fill=\"currentColor\" aria-hidden=\"true\" focusable=\"false\">\n        <path d=\"M22.28 9.82a5.96 5.96 0 0 0-.51-4.91 6.05 6.05 0 0 0-6.51-2.9A6.07 6.07 0 0 0 4.99 4.16a5.98 5.98 0 0 0-3.99 2.9A6.05 6.05 0 0 0 1.74 14.18a5.97 5.97 0 0 0 .51 4.91 6.05 6.05 0 0 0 6.51 2.9 6 6 0 0 0 4.5 2.01 6.05 6.05 0 0 0 5.77-4.21 5.99 5.99 0 0 0 3.99-2.9 6.05 6.05 0 0 0-.74-7.07Zm-9.02 12.6a4.48 4.48 0 0 1-2.88-1.05l.14-.08 4.78-2.76a.78.78 0 0 0 .39-.68v-6.74l2.02 1.17.02.05v5.58a4.5 4.5 0 0 1-4.47 4.51Zm-9.62-4.11a4.48 4.48 0 0 1-.54-3.02l.14.08 4.78 2.76c.24.14.54.14.78 0l5.84-3.37v2.34l.02.04-4.84 2.79a4.5 4.5 0 0 1-6.18-1.62Zm-1.26-10.4a4.48 4.48 0 0 1 2.34-1.97v5.69c0 .28.15.54.39.68l5.81 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20.2179V23.9065H1.67789ZM5.79635 20.9529L14.1997 13.229V23.7817L5.79635 31.2559V20.939V20.9529ZM24.2809 31.2559L15.8776 23.7817V13.229L24.2809 20.9529V31.2698V31.2559ZM28.3994 23.9065H25.9588V20.2179L17.1949 12.1613H28.3994V23.9065Z\" \/>\n    <\/svg>\n<\/span>\n    <\/summary>\n    <div class=\"ai-akkordeon__separator\" aria-hidden=\"true\">\n        <span class=\"ai-akkordeon__separator-label\">ai-view<\/span>\n    <\/div>\n    <div class=\"ai-akkordeon__body\">\n        \n\n<pre class=\"wp-block-preformatted\">entity         360VIER GmbH<br>type           Organization | Digital agency<br>location       Gro\u00df-Umstadt near Frankfurt and Cologne<br>capability     Website relaunch for B2B companies on WordPress<br><br>page           Website relaunch with WordPress<br>page.type      Service<br>page.pillar    Digital Platforms<br>page.url       \/en\/digital-platforms\/website-relaunch\/<br><br>provides       Audit with URL, content and interface inventory<br>provides       Page structure and URL mapping for all relevant old URLs<br>provides       Design based on the 360VIER module library (Gutenberg)<br>provides       Migration from TYPO3 and other CMS to WordPress<br>provides       Integration with Salesforce, HubSpot, ERP and PIM<br>provides       301 redirects and checks after go-live<br>provides       Preparation for AI search (structured data, llms.txt)<br><br>serves         B2B companies in Germany and Switzerland<br><br>relation       is part of \u2192 Digital Platforms<br>relation       uses \u2192 WordPress, alternatively Payload CMS or HubSpot CMS<br>relation       is continued by \u2192 Continuous Improvement Packages<br><br>fact           Digital agency since 2012<br>fact           around 35 people<br>fact           typical duration: three to six months (30\u201380 pages, one CRM integration)<br><br>proof          LAKAL \u00b7 roller shutter and sun protection technology \u00b7 relaunch with protected service area for specialist dealers<br>proof          ABG FRANKFURT HOLDING \u00b7 housing \u00b7 platform for more than 55,000 apartments<br>proof          Lernstudio Barbarossa \u00b7 education \u00b7 location pages for more than 165 locations<br><br>knowledge      WordPress architecture \u2192 \/en\/digital-platforms\/wordpress-architecture\/<br>knowledge      API integrations \u2192 \/en\/data-enablement\/api-integrations\/<br>knowledge      AI Visibility \u2192 \/en\/ai-enablement\/ai-visibility\/<\/pre>\n\n\n    <\/div>\n<\/details>\n\n\n\n<div style=\"height:7rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading alignwide\">Signs your website needs a relaunch<\/h2>\n\n\n\n<div style=\"height:2rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide is-style-without-space is-layout-grid wp-container-core-group-is-layout-27c64173 wp-block-group-is-layout-grid\" style=\"margin-top:0;margin-bottom:0\"><div class=\"dhsv-icon-box-block vertical align icon-size-small background-green-transparent wp-container-content-b9cf2816\">\n            <div class=\"icon-box__image\">\n            <img decoding=\"async\" src=\"https:\/\/www.360vier.de\/wp-content\/uploads\/home-unternehmen-kommen-website-muss-mehr-leisten-icon-ondark-360vier.svg\" alt=\"\">\n        <\/div>\n        <div class=\"icon-box__text\">\n                <h3 class=\"title\">\u201c<strong>Every landing page needs a developer.<\/strong>\u201d<\/h3>\n                <span>The system has no reusable components, so marketing has to wait for development.<\/span>\n        <\/div>\n<\/div>\n\n<div class=\"dhsv-icon-box-block vertical align icon-size-small background-green-transparent wp-container-content-b9cf2816\">\n            <div class=\"icon-box__image\">\n            <img decoding=\"async\" src=\"https:\/\/www.360vier.de\/wp-content\/uploads\/home-unternehmen-kommensysteme-zusammenhaengen-icon-ondark-360vier.svg\" alt=\"\">\n        <\/div>\n        <div class=\"icon-box__text\">\n                <h3 class=\"title\">\u201c<strong>We maintain everything twice.<\/strong>\u201d<\/h3>\n                <span>Products, locations or jobs are maintained by hand in several systems, and inquiries are forwarded by email.<\/span>\n        <\/div>\n<\/div>\n\n<div class=\"dhsv-icon-box-block vertical align icon-size-small background-green-transparent wp-container-content-b9cf2816\">\n            <div class=\"icon-box__image\">\n            <img decoding=\"async\" src=\"https:\/\/www.360vier.de\/wp-content\/uploads\/home-unternehmen-kommen-kontinuierlich-weiterentwickeln-icon-ondark-360vier-2.svg\" alt=\"\">\n        <\/div>\n        <div class=\"icon-box__text\">\n                <h3 class=\"title\">\u201c<strong>Nobody dares to update anymore.<\/strong>\u201d<\/h3>\n                <span>Updates are risky, plugins and page builders have grown over the years, and security gaps remain open.<\/span>\n        <\/div>\n<\/div>\n\n<div class=\"dhsv-icon-box-block vertical align icon-size-small background-green-transparent wp-container-content-b9cf2816\">\n            <div class=\"icon-box__image\">\n            <img decoding=\"async\" src=\"https:\/\/www.360vier.de\/wp-content\/uploads\/home-unternehmen-kommen-suchmaschine-ai-ready-icon-ondark-360vier-1.svg\" alt=\"\">\n        <\/div>\n        <div class=\"icon-box__text\">\n                <h3 class=\"title\">\u201c<strong>Customers can\u2019t find what they\u2019re looking for.<\/strong>\u201d<\/h3>\n                <span>The page structure follows the org chart, not the questions customers bring to the website.<\/span>\n        <\/div>\n<\/div>\n\n<div class=\"dhsv-icon-box-block vertical align icon-size-small background-green-transparent wp-container-content-b9cf2816\">\n            <div class=\"icon-box__image\">\n            <img decoding=\"async\" src=\"https:\/\/www.360vier.de\/wp-content\/uploads\/home-unternehmen-kommen-ai-produktiv-nutzen-icon-ondark-360vier.svg\" alt=\"\">\n        <\/div>\n        <div class=\"icon-box__text\">\n                <h3 class=\"title\">\u201c<strong>We don\u2019t show up in AI answers.<\/strong>\u201d<\/h3>\n                <span>ChatGPT, Gemini and Google AI Overviews name other providers, even though you are a strong fit.<\/span>\n        <\/div>\n<\/div>\n\n<div class=\"dhsv-icon-box-block vertical align icon-size-small background-green wp-container-content-b9cf2816\">\n            <div class=\"icon-box__image\">\n            <img decoding=\"async\" src=\"https:\/\/www.360vier.de\/wp-content\/uploads\/clickup-agentur-beratung-strategie-icon-onlight-360vier.svg\" alt=\"\">\n        <\/div>\n        <div class=\"icon-box__text\">\n                <h3 class=\"title\">Not every website needs a relaunch<\/h3>\n                <span>Some issues can be fixed individually. We check in the audit whether a rebuild is necessary. <a href='https:\/\/www.360vier.de\/en\/calendar-hm\/'>Book a meeting<\/a><\/span>\n        <\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-style-without-space has-dark-gradient-background has-background is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:7rem;padding-bottom:7rem\">\n<h2 class=\"wp-block-heading alignwide\">Migration without <span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-green-color\">ranking loss<\/span><\/h2>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-07579d57 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:45%\">\n<p class=\"wp-block-paragraph\">Most losses after a relaunch happen with the URLs: old addresses disappear or all end up on the homepage, and rankings and backlinks are lost. Often this only becomes apparent months later.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That is why, for us, URL mapping is not a step shortly before go-live, but part of the concept.<\/p>\n\n\n<div class=\"dhsv-buttons horizontal is-layout-flex wp-block-dhsv-buttons-is-layout-flex\" data-align=\"wide\" style=\"display: flex; flex-wrap: wrap; --button-width: unset; flex-direction: row; justify-content: left\">\n\t\n<a\n    href=\"https:\/\/www.360vier.de\/en\/calendar-hm\/\"\n    class=\"dhsv-button primary    \"\n    \n    \n>\n  <span class=\"text\">Discuss relaunch risks<\/span>\n  <span class=\"icon\">\n    <svg class=\"dhsv-icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" class=\"lucide lucide-arrow-right-icon lucide-arrow-right\"><path d=\"M5 12h14\"\/><path d=\"m12 5 7 7-7 7\"\/><\/svg>  <\/span>\n<\/a>\n\n\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:55%\">\n<ol class=\"wp-block-list\">\n<li><strong>Complete URL list:<\/strong> from crawl, sitemap, Search Console and backlink data, not just from the menu.<\/li>\n\n\n\n<li><strong>Assessment:<\/strong> clicks, impressions, rankings and referring domains per URL.<\/li>\n\n\n\n<li><strong>Mapping:<\/strong> every relevant old URL gets a thematically matching new target, via a 301 redirect with exactly one hop, including for language versions.<\/li>\n\n\n\n<li><strong>Check after go-live:<\/strong> status codes, 404 errors and indexing every day until the new addresses are stable in the index.<\/li>\n<\/ol>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:7rem;padding-bottom:7rem\">\n<h2 class=\"wp-block-heading alignwide\">WordPress without technical debt<\/h2>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<p class=\"wp-block-paragraph\">Many WordPress websites have grown over years with themes, page builders and plugins. In the relaunch, we rebuild on a defined <a href=\"https:\/\/www.360vier.de\/en\/digital-platforms\/wordpress-architecture\/\">architecture<\/a>. If WordPress does not fit, we say so in the audit and use Payload CMS or HubSpot CMS.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:2rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide is-style-without-space is-layout-grid wp-container-core-group-is-layout-0e9d99e3 wp-block-group-is-layout-grid\"><div class=\"dhsv-icon-box-block vertical align icon-size-small background-green wp-container-content-b9cf2816\">\n            <div class=\"icon-box__image\">\n            <img decoding=\"async\" src=\"https:\/\/www.360vier.de\/wp-content\/uploads\/cms-redaktion-backend-icon-dark-green-360vier.svg\" alt=\"\">\n        <\/div>\n        <div class=\"icon-box__text\">\n                <h3 class=\"title\">Modules instead of page builders<\/h3>\n                <span>Gutenberg with custom blocks from the 360VIER module library. Your editorial team builds new pages itself without breaking the design.<\/span>\n        <\/div>\n<\/div>\n\n<div class=\"dhsv-icon-box-block vertical align icon-size-small background-gray-transparent wp-container-content-b9cf2816\">\n            <div class=\"icon-box__image\">\n            <img decoding=\"async\" src=\"https:\/\/www.360vier.de\/wp-content\/uploads\/leadmaschine-icon-360vier.svg\" alt=\"\">\n        <\/div>\n        <div class=\"icon-box__text\">\n                <h3 class=\"title\">Data instead of individual pages<\/h3>\n                <span>Products, locations, references or jobs as separate content types, multilingual with WPML or Multisite.<\/span>\n        <\/div>\n<\/div>\n\n<div class=\"dhsv-icon-box-block vertical align icon-size-small background-green-transparent wp-container-content-b9cf2816\">\n            <div class=\"icon-box__image\">\n            <img decoding=\"async\" src=\"https:\/\/www.360vier.de\/wp-content\/uploads\/perfromance-icon-dark-green-360vier.svg\" alt=\"\">\n        <\/div>\n        <div class=\"icon-box__text\">\n                <h3 class=\"title\">Connected instead of copied<\/h3>\n                <span>Inquiries go to <a href='https:\/\/www.360vier.de\/en\/integrations\/wordpress-salesforce\/'>Salesforce<\/a> or <a href='https:\/\/www.360vier.de\/en\/integrations\/wordpress-hubspot-integrations\/'>HubSpot<\/a> with source and context, ERP and PIM via <a href='https:\/\/www.360vier.de\/en\/data-enablement\/api-integrations\/'>custom interfaces<\/a>.<\/span>\n        <\/div>\n<\/div>\n\n<div class=\"dhsv-icon-box-block vertical align icon-size-small background-gray-transparent wp-container-content-6f164738\">\n            <div class=\"icon-box__image\">\n            <img decoding=\"async\" src=\"https:\/\/www.360vier.de\/wp-content\/uploads\/security-icon-dark-green-360vier.svg\" alt=\"\">\n        <\/div>\n        <div class=\"icon-box__text\">\n                <h3 class=\"title\">Secure in operation<\/h3>\n                <span>Update concept, monitoring, backups and hosting according to your IT\u2019s requirements.<\/span>\n        <\/div>\n<\/div>\n\n<div class=\"dhsv-icon-box-block vertical align icon-size-small background-green-transparent wp-container-content-6f164738\">\n            <div class=\"icon-box__image\">\n            <img decoding=\"async\" src=\"https:\/\/www.360vier.de\/wp-content\/uploads\/home-unternehmen-kommen-suchmaschine-ai-ready-icon-ongreen-360vier-1.svg\" alt=\"\">\n        <\/div>\n        <div class=\"icon-box__text\">\n                <h3 class=\"title\">Accessible and machine-readable<\/h3>\n                <span>Accessible according to the German BFSG, fast loading, with structured data for search engines and AI systems.<\/span>\n        <\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-style-without-space has-light-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:0rem;padding-bottom:0rem\">\n<div style=\"height:7rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide is-style-without-space is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-54d22900 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading alignwide\">How a website relaunch<br>with <span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-green-color\">360VIER<\/span> works<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A relaunch with 30 to 80 pages and one CRM integration usually takes three to six months with us. Marketing, sales, IT and management are at the table from the start, because each role has different questions for the project.<\/p>\n\n\n<div class=\"alignwide wp-block-dhsv-process\">\n    <div data-component=\"ProcessComponent\" data-props=\"{&quot;align&quot;:&quot;wide&quot;,&quot;items&quot;:[{&quot;id&quot;:1792750000001,&quot;icon&quot;:&quot;icons.ideation-phase&quot;,&quot;headline&quot;:&quot;Understand&quot;,&quot;content&quot;:&quot;We record all URLs with traffic, rankings and backlinks, plus content, forms, interfaces and visibility in AI answers. In the workshop, we clarify which questions your target customers have and which next step makes sense for them. This results in the page structure, URL mapping and the CMS decision.&quot;},{&quot;id&quot;:1792750000002,&quot;icon&quot;:&quot;icons.implementation-phase&quot;,&quot;headline&quot;:&quot;Build&quot;,&quot;content&quot;:&quot;Design and wireframes are created based on our module library, so your editorial team can later assemble new pages itself. We develop in sprints, connect CRM and other systems, migrate content by script and revise the core pages editorially. Before go-live, we check redirects, structured data, loading times, forms and tracking.&quot;},{&quot;id&quot;:1792750000003,&quot;icon&quot;:&quot;icons.continuous-improvenet&quot;,&quot;headline&quot;:&quot;Improve&quot;,&quot;content&quot;:&quot;After launch, we closely monitor indexing and redirects. Then the website moves into continuous improvement: regular analysis of usage, inquiries and visibility, prioritized changes and their implementation as part of the Continuous Improvement Packages.&quot;}],&quot;withGraph&quot;:true,&quot;bgColor&quot;:&quot;white&quot;}\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-style-without-space is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:4rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"align wp-block-dhsv-tag-scroller\" direction=\"left-to-right\">\n    <div class=\"dhsv-slider splide\" data-splide=\"{&quot;type&quot;:&quot;loop&quot;,&quot;drag&quot;:&quot;free&quot;,&quot;focus&quot;:&quot;center&quot;,&quot;autoWidth&quot;:true,&quot;clones&quot;:48,&quot;start&quot;:0,&quot;autoScroll&quot;:{&quot;speed&quot;:0.5,&quot;pauseOnHover&quot;:false}}\">\n        <div class=\"splide__track\">\n            <div class=\"splide__list\">\n                                    <div class=\"splide__slide\">Website audit<\/div>\n                                    <div class=\"splide__slide\"> URL mapping<\/div>\n                                    <div class=\"splide__slide\"> 301 redirects<\/div>\n                                    <div class=\"splide__slide\"> Content migration<\/div>\n                                    <div class=\"splide__slide\"> TYPO3 to WordPress<\/div>\n                                    <div class=\"splide__slide\"> CRM integration<\/div>\n                                    <div class=\"splide__slide\"> Go-live monitoring<\/div>\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n<div class=\"align wp-block-dhsv-tag-scroller\" direction=\"right-to-left\">\n    <div class=\"dhsv-slider splide\" data-splide=\"{&quot;type&quot;:&quot;loop&quot;,&quot;drag&quot;:&quot;free&quot;,&quot;focus&quot;:&quot;center&quot;,&quot;autoWidth&quot;:true,&quot;clones&quot;:48,&quot;start&quot;:6,&quot;autoScroll&quot;:{&quot;speed&quot;:-0.5,&quot;pauseOnHover&quot;:false}}\">\n        <div class=\"splide__track\">\n            <div class=\"splide__list\">\n                                    <div class=\"splide__slide\">Page structure<\/div>\n                                    <div class=\"splide__slide\"> UX design<\/div>\n                                    <div class=\"splide__slide\"> Module library<\/div>\n                                    <div class=\"splide__slide\"> Gutenberg<\/div>\n                                    <div class=\"splide__slide\"> Accessibility<\/div>\n                                    <div class=\"splide__slide\"> Structured data<\/div>\n                                    <div class=\"splide__slide\"> Continuous Improvement<\/div>\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<div style=\"height:4rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:7rem;padding-bottom:7rem\">\n<h2 class=\"wp-block-heading alignwide\">Preparing the relaunch for AI search<\/h2>\n\n\n\n<div class=\"wp-block-columns alignwide are-vertically-aligned-top is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<p class=\"wp-block-paragraph\">Decision-makers increasingly ask ChatGPT, Gemini or Perplexity before contacting a provider. The websites that get cited are those whose content is clearly structured, unambiguous and backed by evidence. A relaunch is the best time to plan for this:<\/p>\n\n\n\n<ul style=\"margin-top:1.5rem\" class=\"wp-block-list\">\n<li>Every service page starts with a definition that is understandable even without the rest of the page.<\/li>\n\n\n\n<li>Questions that customers actually ask are answered as questions.<\/li>\n\n\n\n<li>Locations, services and references are stated the same way everywhere and marked up as structured data.<\/li>\n\n\n\n<li>With Infera, we measure before and after the relaunch for which questions you are mentioned in AI answers.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Nobody can guarantee a mention, but you can deliberately create the conditions for it.<\/p>\n\n\n<div class=\"dhsv-buttons horizontal is-layout-flex wp-block-dhsv-buttons-is-layout-flex\" data-align=\"wide\" style=\"display: flex; flex-wrap: wrap; --button-width: unset; flex-direction: row; justify-content: left\">\n\t\n<a\n    href=\"https:\/\/www.360vier.de\/en\/ai-enablement\/ai-visibility\/\"\n    class=\"dhsv-button tertiary    \"\n    \n    \n>\n  <span class=\"text\">More about AI Visibility<\/span>\n  <span class=\"icon\">\n    <svg class=\"dhsv-icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" class=\"lucide lucide-arrow-right-icon lucide-arrow-right\"><path d=\"M5 12h14\"\/><path d=\"m12 5 7 7-7 7\"\/><\/svg>  <\/span>\n<\/a>\n\n\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"529\" height=\"480\" src=\"https:\/\/www.360vier.de\/wp-content\/uploads\/newnormal-360vier.webp\" alt=\"\" class=\"wp-image-33353\" srcset=\"https:\/\/www.360vier.de\/wp-content\/uploads\/newnormal-360vier.webp 529w, https:\/\/www.360vier.de\/wp-content\/uploads\/newnormal-360vier-300x272.webp 300w\" sizes=\"auto, (max-width: 529px) 100vw, 529px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-style-without-space has-light-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:7rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide is-style-without-space is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-54d22900 wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-07579d57 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:45%\">\n<h2 class=\"wp-block-heading\">What a website relaunch with WordPress costs<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The costs depend less on the number of pages than on the complexity behind them. We give a reliable figure after the audit, because only then is it clear what is included.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hosting, maintenance and further development after launch are agreed separately via the Continuous Improvement Packages.<\/p>\n\n\n<div class=\"dhsv-buttons horizontal is-layout-flex wp-block-dhsv-buttons-is-layout-flex\" data-align=\"wide\" style=\"display: flex; flex-wrap: wrap; --button-width: unset; flex-direction: row; justify-content: left\">\n\t\n<a\n    href=\"https:\/\/www.360vier.de\/en\/calendar-hm\/\"\n    class=\"dhsv-button primary    \"\n    \n    \n>\n  <span class=\"text\">Get an estimate<\/span>\n  <span class=\"icon\">\n    <svg class=\"dhsv-icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" class=\"lucide lucide-arrow-right-icon lucide-arrow-right\"><path d=\"M5 12h14\"\/><path d=\"m12 5 7 7-7 7\"\/><\/svg>  <\/span>\n<\/a>\n\n\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:55%\">\n<p class=\"wp-block-paragraph\"><strong>The five biggest cost drivers:<\/strong><\/p>\n\n\n\n<ul style=\"margin-top:1.5rem\" class=\"wp-block-list\">\n<li><strong>Content:<\/strong> Does it already exist, or does it need to be created? How many content types are needed?<\/li>\n\n\n\n<li><strong>Languages and brands:<\/strong> one website or several countries, brands and editorial teams.<\/li>\n\n\n\n<li><strong>Interfaces:<\/strong> from forms via email to the integration of CRM, ERP, PIM or specialist software.<\/li>\n\n\n\n<li><strong>Migration:<\/strong> the amount of legacy content and the SEO value that must be preserved.<\/li>\n\n\n\n<li><strong>Requirements:<\/strong> accessibility according to the German BFSG, single sign-on or IT hosting requirements.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:7rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-style-without-space has-light-gradient-background has-background is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:7rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide is-style-without-space is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-54d22900 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading alignwide\">What clients say<br>about their <span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-green-color\">relaunch<\/span><\/h2>\n\n\n<div class=\"dhsv-testimonials-block-wrapper alignwide is-carousel\">\n         <div class=\"dhsv-testimonials-block__viewport\">\n         <div class=\"dhsv-testimonials-block__container\">\n                           <div class=\"dhsv-testimonials-block__slide\">\n                  <a\n   class=\"testimonial has-testimonial has-link dhsv-testimonials-block__slide-card\"\n    href=\"https:\/\/www.360vier.de\/case-study\/abg-frankfurt\/\"\n>\n   <div class=\"testimonial__content\">\n               <div class=\"testimonial__text\"><!-- wp:paragraph {\"translatedWithWPMLTM\":\"1\"} -->\n<p>The relaunch of our website was a key step in aligning our communication<br\/>to be contemporary, clear, and audience-focused. 360VIER not only<br\/>supported us conceptually and design-wise, but also created a stable technical foundation<br\/>that sustainably strengthens our digital communication.<\/p>\n<!-- \/wp:paragraph --><\/div>\n         <div class=\"testimonial__author\">\n            <span class=\"testimonial__person\">Christopher Sparkes, Head of Corporate Communications<\/span>\n                           <span class=\"testimonial__cta\" aria-hidden=\"true\">\n                  <svg width=\"23\" height=\"21\" viewBox=\"0 0 23 21\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                     <path d=\"M10.9375 1.0625L20.0018 10.1229L10.9375 19.1867\" stroke=\"currentColor\" stroke-width=\"3\"\/>\n                     <path d=\"M0 10.1289L18.8408 10.1289\" stroke=\"currentColor\" stroke-width=\"3\"\/>\n                  <\/svg>\n                  Learn more\n               <\/span>\n                                       <img decoding=\"async\" src=\"https:\/\/www.360vier.de\/wp-content\/uploads\/abg-frankfurt-gmbh-logo-black-360vier-cases.svg\" alt=\"ABG Frankfurt\">\n                     <\/div>\n         <\/div>\n<\/a>\n               <\/div>\n                           <div class=\"dhsv-testimonials-block__slide\">\n                  <div\n   class=\"testimonial has-testimonial dhsv-testimonials-block__slide-card\"\n   \n>\n   <div class=\"testimonial__content\">\n               <div class=\"testimonial__text\"><!-- wp:paragraph {\"translatedWithWPMLTM\":\"1\"} -->\n<p>With the relaunch of our website, we have fundamentally modernized a legacy platform. 360VIER succeeded in transferring our extensive content into a clear, modern structure while convincingly bringing together design, user guidance, and technical implementation.<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph {\"translatedWithWPMLTM\":\"1\"} -->\n<p>\u2014 Peter Stephens, Head of IT, Lernstudio Barbarossa<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph --><\/div>\n         <div class=\"testimonial__author\">\n            <span class=\"testimonial__person\">Lernstudio Barbarossa<\/span>\n                                       <img decoding=\"async\" src=\"https:\/\/www.360vier.de\/wp-content\/uploads\/lernstudio-barbarossa-logo-black-360vier-cases.svg\" alt=\"Lernstudio Barbarossa\">\n                     <\/div>\n         <\/div>\n<\/div>\n               <\/div>\n                           <div class=\"dhsv-testimonials-block__slide\">\n                  <div\n   class=\"testimonial has-testimonial dhsv-testimonials-block__slide-card\"\n   \n>\n   <div class=\"testimonial__content\">\n               <div class=\"testimonial__text\"><!-- wp:paragraph {\"translatedWithWPMLTM\":\"1\"} -->\n<p>The redevelopment of our website was not a traditional relaunch, but an ongoing transformation process. Together with 360VIER, we gradually modernized our existing WordPress platform \u2013 during ongoing operations and without restrictions for our users. On this basis, we were able to efficiently build and centrally manage additional websites for our international subsidiary and the careers section.  <\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph --><\/div>\n         <div class=\"testimonial__author\">\n            <span class=\"testimonial__person\">Lisa-Marie Gundler, Digital Marketing Manager<\/span>\n                                       <img decoding=\"async\" src=\"https:\/\/www.360vier.de\/wp-content\/uploads\/gsk-stockmann-logo-black-360vier-cases-1.svg\" alt=\"GSK Stockmann\">\n                     <\/div>\n         <\/div>\n<\/div>\n               <\/div>\n                     <\/div>\n      <\/div>\n      <div class=\"dhsv-testimonials-block__controls-dots\"><\/div>\n   <\/div>\n<\/div>\n\n\n\n<div style=\"height:7rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull is-style-without-space has-light-down-transparent-gradient-background has-background is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:7rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignwide is-style- is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-54d22900 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading alignwide\">Frequently asked questions about website relaunches<\/h2>\n\n\n<div class=\"wp-block-dhsv-akkordeon\">\n        <accordion-group\n        class=\"has-active-bg-solid\"\n                                 name=\"block-relaunch-faq\"     >\n        \n<details class=\"wp-block-dhsv-akkordeon-item\" id=\"accordion-rl00\" >\n        <summary>\n            <span class=\"accordion-group__summary-icon\"><\/span>\n            <span class=\"accordion-group__summary-title\">What is the difference between a relaunch and a redesign?<\/span>\n        <\/summary>\n        <div>\n            \n\n<p class=\"wp-block-paragraph\">A redesign mainly changes the design. A relaunch goes further: structure, content, technology and often the CMS are planned anew. Because URLs usually change as well, a relaunch needs a redirect plan.<\/p>\n\n\n        <\/div>\n    <\/details>\n\n<details class=\"wp-block-dhsv-akkordeon-item\" id=\"accordion-rl01\" >\n        <summary>\n            <span class=\"accordion-group__summary-icon\"><\/span>\n            <span class=\"accordion-group__summary-title\">Can we switch from TYPO3 or another CMS to WordPress?<\/span>\n        <\/summary>\n        <div>\n            \n\n<p class=\"wp-block-paragraph\">Yes. In most cases, content, media and metadata can be transferred by script. Beforehand, we clarify which functions of the old system are needed and how they will be implemented in WordPress.<\/p>\n\n\n        <\/div>\n    <\/details>\n\n<details class=\"wp-block-dhsv-akkordeon-item\" id=\"accordion-rl02\" >\n        <summary>\n            <span class=\"accordion-group__summary-icon\"><\/span>\n            <span class=\"accordion-group__summary-title\">Do we need completely new content for a relaunch?<\/span>\n        <\/summary>\n        <div>\n            \n\n<p class=\"wp-block-paragraph\">No. Pages with search demand are revised and keep their core messages. New content is created where customers\u2019 questions have so far gone unanswered; pages without demand and without purpose are merged or removed.<\/p>\n\n\n        <\/div>\n    <\/details>\n\n<details class=\"wp-block-dhsv-akkordeon-item\" id=\"accordion-rl03\" >\n        <summary>\n            <span class=\"accordion-group__summary-icon\"><\/span>\n            <span class=\"accordion-group__summary-title\">Can we maintain the website ourselves after the relaunch?<\/span>\n        <\/summary>\n        <div>\n            \n\n<p class=\"wp-block-paragraph\">Yes. The editorial team works in the WordPress editor with fixed modules and assembles new pages itself without breaking the design. Training for the editorial team is part of the project.<\/p>\n\n\n        <\/div>\n    <\/details>\n\n<details class=\"wp-block-dhsv-akkordeon-item\" id=\"accordion-rl04\" >\n        <summary>\n            <span class=\"accordion-group__summary-icon\"><\/span>\n            <span class=\"accordion-group__summary-title\">Does 360VIER also work with companies outside the Rhine-Main area?<\/span>\n        <\/summary>\n        <div>\n            \n\n<p class=\"wp-block-paragraph\">Yes. 360VIER is based in Gro\u00df-Umstadt near Frankfurt and in Cologne and works with clients throughout Germany and Switzerland. Workshops take place on site or remotely.<\/p>\n\n\n        <\/div>\n    <\/details>\n\n    <\/accordion-group>\n<\/div> <\/div>\n\n\n\n<div class=\"wp-block-group alignwide is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-54d22900 wp-block-group-is-layout-constrained\"><div class=\"is-image-left has-image alignwide wp-block-dhsv-cta\">\n            <img loading=\"lazy\" decoding=\"async\"\n            class=\"image\"\n            src=\"https:\/\/www.360vier.de\/wp-content\/uploads\/hans-mengler-team-360vier.webp\"\n            alt=\"Hans Mengler\"\n             width=\"740\"              height=\"740\"         >\n        <div class=\"content with-bg bg-dark-gradient\">\n        <div class=\"content--body\">\n                            <h2 class=\"content--title\">Talk to us about your <span style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-green-color\">project<\/span><\/h2>\n                                <\/div>\n        <div class=\"content--footer\">\n            <div class=\"content--person\">\n                                    <p class=\"content--description\">Hans Mengler<\/p>\n                                                    <p class=\"content--role\">Managing Director<\/p>\n                            <\/div>\n            <div class=\"content--actions\">\n                                    <a href=\"mailto:beratung@360vier.de\" class=\"dhsv-button tertiary cta-email-button\">\n                        <span class=\"email-label\">Email Hans<\/span>\n                        <span class=\"icon email-icon\" aria-hidden=\"true\"><svg class=\"dhsv-icon\" width=\"20\" height=\"20\" viewBox=\"0 0 20 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n  <path d=\"M18.3346 1.66406L9.16797 10.8307\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n  <path d=\"M18.3346 1.66406L12.5013 18.3307L9.16797 10.8307L1.66797 7.4974L18.3346 1.66406Z\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n<\/svg><\/span>\n                    <\/a>\n                                                    <a href=\"https:\/\/www.360vier.de\/en\/inquiry\/\"\n                                                                        class=\"dhsv-button primary\">\n                        <span>Get in touch<\/span>\n                        <span class=\"icon\" aria-hidden=\"true\">\n                            <svg class=\"dhsv-icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" class=\"lucide lucide-arrow-right-icon lucide-arrow-right\"><path d=\"M5 12h14\"\/><path d=\"m12 5 7 7-7 7\"\/><\/svg>                        <\/span>\n                    <\/a>\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:200px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A website relaunch is the rebuild of an existing company website: structure, content, design and technology are planned anew. 360VIER moves B2B websites to WordPress, connects CRM and ERP, and redirects every relevant old URL to a matching new page, so that visibility and inquiries are preserved. Signs your website needs a relaunch Migration without &hellip; <a href=\"https:\/\/www.360vier.de\/en\/digital-platforms\/website-relaunch\/\">Continued<\/a><\/p>\n","protected":false},"author":10,"featured_media":0,"parent":39324,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_wpts_hint":"","footnotes":""},"class_list":["post-40418","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.360vier.de\/en\/wp-json\/wp\/v2\/pages\/40418","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.360vier.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.360vier.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.360vier.de\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.360vier.de\/en\/wp-json\/wp\/v2\/comments?post=40418"}],"version-history":[{"count":4,"href":"https:\/\/www.360vier.de\/en\/wp-json\/wp\/v2\/pages\/40418\/revisions"}],"predecessor-version":[{"id":40425,"href":"https:\/\/www.360vier.de\/en\/wp-json\/wp\/v2\/pages\/40418\/revisions\/40425"}],"up":[{"embeddable":true,"href":"https:\/\/www.360vier.de\/en\/wp-json\/wp\/v2\/pages\/39324"}],"wp:attachment":[{"href":"https:\/\/www.360vier.de\/en\/wp-json\/wp\/v2\/media?parent=40418"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}