{"id":39389,"date":"2026-05-18T11:06:44","date_gmt":"2026-05-18T09:06:44","guid":{"rendered":"https:\/\/www.360vier.de\/wordpress-salesforce\/"},"modified":"2026-09-14T16:02:58","modified_gmt":"2026-09-14T14:02:58","slug":"wordpress-salesforce","status":"publish","type":"page","link":"https:\/\/www.360vier.de\/en\/integrations\/wordpress-salesforce\/","title":{"rendered":"WordPress &#038; Salesforce"},"content":{"rendered":"<section class=\"dhsv-stage is-root-container is-theme-dark is-height-content is-content-width-100 with-bg bg-dark-gradient alignfull wp-block-dhsv-stage\">\n  <div\n  class=\"blur-bubbles blur-bubbles--dark dhsv-stage__bubbles\"\n  aria-hidden=\"true\"\n>\n  <span><\/span>\n  <span><\/span>\n  <span><\/span>\n  <span><\/span>\n  <span><\/span>\n<\/div>\n  <div class=\"dhsv-stage__inner alignwide\">\n    <div class=\"dhsv-stage__main\">\n      <div class=\"dhsv-stage__content\">\n        <nav class=\"breadcrumb\" aria-label=\"Breadcrumb navigation\">\n    <div class=\"breadcrumb__pill\" tabindex=\"0\">\n      <div class=\"breadcrumb__collapsed\" aria-hidden=\"true\">\n        <span class=\"breadcrumb__dots\">\n          <span class=\"breadcrumb__dot\"><\/span>\n          <span class=\"breadcrumb__dot\"><\/span>\n          <span class=\"breadcrumb__dot\"><\/span>\n        <\/span>\n        <span class=\"breadcrumb__sep\">\/<\/span>\n        <span class=\"breadcrumb__current\">360VIER<\/span>\n      <\/div>\n\n      <ol class=\"breadcrumb__expanded\" itemscope itemtype=\"https:\/\/schema.org\/BreadcrumbList\">\n                  \n          <li\n            class=\"breadcrumb__item \"\n            itemprop=\"itemListElement\"\n            itemscope\n            itemtype=\"https:\/\/schema.org\/ListItem\"\n          >\n                          <a class=\"breadcrumb__link\" href=\"https:\/\/www.360vier.de\/en\/\" itemprop=\"item\">\n                <span itemprop=\"name\">Home<\/span>\n              <\/a>\n                        <meta itemprop=\"position\" content=\"1\" \/>\n          <\/li>\n                              <li class=\"breadcrumb__sep-item\" aria-hidden=\"true\">\/<\/li>\n          \n          <li\n            class=\"breadcrumb__item breadcrumb__item--current\"\n            itemprop=\"itemListElement\"\n            itemscope\n            itemtype=\"https:\/\/schema.org\/ListItem\"\n          >\n                          <span itemprop=\"name\">360VIER<\/span>\n                        <meta itemprop=\"position\" content=\"2\" \/>\n          <\/li>\n              <\/ol>\n    <\/div>\n  <\/nav>\n        \n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5105d16f wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-a7dce961 wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<h1 class=\"wp-block-heading has-h-1-font-size\" style=\"margin-top:0;margin-bottom:0\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-green-color\">WordPress<\/mark> and <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-green-color\">Salesforce<\/mark> talking to each other<\/h1>\n\n\n\n<p class=\"has-text-intro-font-size wp-block-paragraph\">WordPress and Salesforce work as a coordinated system: inquiries from your website reach sales immediately, and maintained customer data appears up to date on the web. Once recorded, information is available everywhere \u2013 eliminating duplicate maintenance. <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-a7dce961 wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image size-full is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"1022\" height=\"682\" src=\"https:\/\/www.360vier.de\/wp-content\/uploads\/integrationen-wordpresssalesforce-hero-360VIER.webp\" alt=\"\" class=\"wp-image-37855\" srcset=\"https:\/\/www.360vier.de\/wp-content\/uploads\/integrationen-wordpresssalesforce-hero-360VIER.webp 1022w, https:\/\/www.360vier.de\/wp-content\/uploads\/integrationen-wordpresssalesforce-hero-360VIER-300x200.webp 300w, https:\/\/www.360vier.de\/wp-content\/uploads\/integrationen-wordpresssalesforce-hero-360VIER-768x513.webp 768w\" sizes=\"auto, (max-width: 1022px) 100vw, 1022px\" \/><\/figure>\n<\/div>\n<\/div>\n\n      <\/div>\n          <\/div>\n      <\/div>\n<\/section>\n\n<div style=\"height:6rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:90%\">\n<h2 class=\"wp-block-heading has-h-2-font-size\" style=\"margin-top:0;margin-bottom:0.8rem;padding-top:0;padding-bottom:0\">Where website and CRM diverge<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">WordPress collects inquiries, Salesforce manages sales \u2013 but as long as both systems are unaware of each other, a gap remains that runs through the entire company. It first affects sales, who work with contacts whose history they lack. For marketing, this becomes an attribution problem because it is difficult to track which campaign ultimately led to the deal. And above that is IT, keeping individual interfaces alive that no one has documented.   <\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:3rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9287b86a wp-block-columns-is-layout-flex\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-a7dce961 wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-47118013 wp-block-columns-is-layout-flex\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\n<div class=\"wp-block-column is-vertically-aligned-stretch has-dark-gradient-background has-background has-dhsv-radius is-layout-flow wp-container-core-column-is-layout-d2b3ac2f wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0;flex-basis:50%\">\n<div class=\"wp-block-group is-style-without-space is-layout-constrained wp-container-core-group-is-layout-0b50a05e wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:1rem;padding-right:1rem;padding-bottom:2rem;padding-left:1rem\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-169b3f42 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-a7dce961 wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.360vier.de\/wp-content\/uploads\/integrationen-manuell-nacharbeit-ondark-360vier.svg\" alt=\"\" class=\"wp-image-35878\"\/><\/figure>\n\n\n\n<div style=\"height:1rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-h-5-font-size\"><strong>Leads without owners<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:1.1rem\">An inquiry comes through the website, but no one assigns it to an account or a lead owner. It waits in an inbox while responsibility remains open. <\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-stretch has-dark-gradient-background has-background has-dhsv-radius is-layout-flow wp-container-core-column-is-layout-d2b3ac2f wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0;flex-basis:50%\">\n<div class=\"wp-block-group is-style-without-space is-layout-constrained wp-container-core-group-is-layout-0b50a05e wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:1rem;padding-right:1rem;padding-bottom:2rem;padding-left:1rem\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-169b3f42 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-a7dce961 wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.360vier.de\/wp-content\/uploads\/integrationen-datenpflege-doppelt-ondark-360vier.svg\" alt=\"\" class=\"wp-image-35872\"\/><\/figure>\n\n\n\n<div style=\"height:1rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-h-5-font-size\"><strong>Two truths about one contact<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:1.1rem\">Sales maintains status and notes in Salesforce, while the editorial team maintains the same information in the CMS. With every change, the two versions drift further apart. \n<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-stretch has-dark-gradient-background has-background has-dhsv-radius is-layout-flow wp-container-core-column-is-layout-d2b3ac2f wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0;flex-basis:50%\">\n<div class=\"wp-block-group is-style-without-space has-dhsv-radius is-layout-constrained wp-container-core-group-is-layout-0b50a05e wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:1rem;padding-right:1rem;padding-bottom:2rem;padding-left:1rem\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-169b3f42 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-a7dce961 wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.360vier.de\/wp-content\/uploads\/integrationen-kontext-ondark-360vier.svg\" alt=\"\" class=\"wp-image-35875\"\/><\/figure>\n\n\n\n<div style=\"height:1rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-h-5-font-size\"><strong>Account knowledge stays in the CRM<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:1.1rem\">Last activity, opportunity stage, and responsibility are in Salesforce, but not where the contact is speaking with you. The conversation starts without knowledge that has long been available. <\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-stretch has-dark-gradient-background has-background has-dhsv-radius is-layout-flow wp-container-core-column-is-layout-d2b3ac2f wp-block-column-is-layout-flow\" style=\"padding-top:0;padding-right:0;padding-bottom:0;padding-left:0;flex-basis:50%\">\n<div class=\"wp-block-group is-style-without-space is-layout-constrained wp-container-core-group-is-layout-0b50a05e wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:1rem;padding-right:1rem;padding-bottom:2rem;padding-left:1rem\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-169b3f42 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-a7dce961 wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/www.360vier.de\/wp-content\/uploads\/integrationen-blindes-reporting-ondark-360vier.svg\" alt=\"\" class=\"wp-image-35865\"\/><\/figure>\n\n\n\n<div style=\"height:1rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-h-5-font-size\"><strong>Attribution breaks off<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"font-size:1.1rem\">The path from web lead to campaign to opportunity is not continuous. Determining which measure ultimately generates revenue can only be reconstructed manually. <\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:3rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">\n<h2 class=\"wp-block-heading has-h-4-font-size\" style=\"margin-top:0;margin-bottom:0.8rem;padding-top:0;padding-bottom:0\">Salesforce provides official interfaces<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">Salesforce provides officially documented interfaces with the REST API, Bulk API, and Platform Events, plus the native Web-to-Lead path for forms. The building blocks for the connection to WordPress are available and only need to be assembled cleanly \u2013 in a versioned, documented way. <br\/><\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:2rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"height:80px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-h-2-font-size\" style=\"margin-top:0;margin-bottom:0.8rem;padding-top:0;padding-bottom:0\">How both systems work together<\/h2>\n\n\n\n<p class=\"has-text-intro-font-size wp-block-paragraph\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">The connection translates between both systems and keeps them in sync. The data flow runs in both directions: WordPress passes on what is created on the website, while Salesforce feeds back what is maintained in sales. <\/p>\n\n\n\n<div style=\"height:1rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-bb59dfae wp-block-columns-is-layout-flex\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\n<div class=\"wp-block-column has-light-background-color has-background has-dhsv-radius is-layout-flow wp-container-core-column-is-layout-4df11504 wp-block-column-is-layout-flow\" style=\"padding-top:2rem;padding-right:2rem;padding-bottom:2rem;padding-left:2rem;flex-basis:33.34%\">\n<h3 class=\"wp-block-heading alignfull has-h-5-font-size\"><strong>Lead capture with owner assignment<\/strong><\/h3>\n\n\n\n<p class=\"has-text-font-size wp-block-paragraph\">A WordPress form writes a lead directly into Salesforce via the REST API or Web-to-Lead, including source and campaign. Assignment rules immediately assign it to the correct owner or territory, ensuring no inquiry remains unprocessed. <\/p>\n\n\n\n<div style=\"height:1rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-light-background-color has-background has-dhsv-radius is-layout-flow wp-container-core-column-is-layout-4df11504 wp-block-column-is-layout-flow\" style=\"padding-top:2rem;padding-right:2rem;padding-bottom:2rem;padding-left:2rem;flex-basis:33.34%\">\n<h3 class=\"wp-block-heading alignfull has-h-5-font-size\"><strong>Salesforce data in the frontend<\/strong><\/h3>\n\n\n\n<p class=\"has-text-font-size wp-block-paragraph\">Master data, status, and selected opportunity fields from Salesforce appear automatically on the WordPress site, so the editorial team does not have to maintain them twice. Depending on the lead status or opportunity stage, the site displays relevant content \u2013 orientation for new leads, specific offers for qualified contacts. \n<\/p>\n\n\n\n<div style=\"height:1rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-light-background-color has-background has-dhsv-radius is-layout-flow wp-container-core-column-is-layout-4df11504 wp-block-column-is-layout-flow\" style=\"padding-top:2rem;padding-right:2rem;padding-bottom:2rem;padding-left:2rem;flex-basis:33.34%\">\n<h3 class=\"wp-block-heading alignfull has-h-5-font-size\"><strong>Campaign tracked through to closing<\/strong><\/h3>\n\n\n\n<p class=\"has-text-font-size wp-block-paragraph\">Every web lead retains its campaign, which is passed on to the contact, account, and opportunity during lead conversion. This way, reporting consistently shows which measure generates pipeline \u2013 from the first inquiry to the won deal. \n<\/p>\n\n\n\n<div style=\"height:1rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"margin-top:0;margin-bottom:0;height:1rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-bb59dfae wp-block-columns-is-layout-flex\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\n<div class=\"wp-block-column has-light-background-color has-background has-dhsv-radius is-layout-flow wp-container-core-column-is-layout-4df11504 wp-block-column-is-layout-flow\" style=\"padding-top:2rem;padding-right:2rem;padding-bottom:2rem;padding-left:2rem;flex-basis:100%\">\n<h3 class=\"wp-block-heading alignfull has-h-5-font-size\"><strong>Bidirectional synchronization<\/strong><\/h3>\n\n\n\n<p class=\"has-text-font-size wp-block-paragraph\">What is created on the web flows to Salesforce; status changes in the CRM are automatically reflected back to the web. This ensures every piece of information stays at the same level on both sides without anyone manually reconciling two systems. \n<\/p>\n\n\n\n<div style=\"height:16px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"margin-top:0;margin-bottom:0;height:1rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n<div style=\"height:8rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\n\n<h2 class=\"wp-block-heading has-h-2-font-size\" style=\"margin-top:0;margin-bottom:0.8rem;padding-top:0;padding-bottom:0\">The interface from an IT perspective<\/h2>\n\n\n\n<p class=\"has-text-intro-font-size wp-block-paragraph\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">For IT management, the connection stands or falls with its maintainability. It relies on documented Salesforce APIs and encapsulates the logic on the WordPress side in a dedicated extension, so that knowledge is not tied to a single person. <\/p>\n\n\n\n<div style=\"margin-top:0;margin-bottom:0;height:1rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"margin-top:0;margin-bottom:0;height:2rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5adfcff7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-h-5-font-size\" style=\"margin-top:0rem;margin-bottom:0.2rem;padding-top:0;padding-bottom:0\"><strong>REST, Bulk, and Platform Events<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">Individual data records run via the REST API, large volumes via the Bulk API, and event-driven updates via Platform Events or Change Data Capture. This gives every use case the appropriate path without exceeding Salesforce limits. <\/p>\n\n\n\n<div style=\"height:1rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-h-5-font-size\" style=\"margin-top:0rem;margin-bottom:0.2rem;padding-top:0;padding-bottom:0\"><strong>Access via a Connected App<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">Authentication runs via OAuth 2.0 with a Connected App; a dedicated integration profile limits permissions to the required objects and fields. Your IT team thus only grants what the interface truly needs and can revoke access if necessary. \n<\/p>\n\n\n\n<div style=\"height:1rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5adfcff7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-h-5-font-size\" style=\"margin-top:0rem;margin-bottom:0.2rem;padding-top:0;padding-bottom:0\"><strong>Defined field mapping<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">JSON is transmitted via HTTPS; a mapping table defines which Salesforce field populates which WordPress field. This makes it traceable where each value originates, and new fields can be added in a controlled manner. \n<\/p>\n\n\n\n<div style=\"height:1rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-h-5-font-size\" style=\"margin-top:0rem;margin-bottom:0.2rem;padding-top:0;padding-bottom:0\"><strong>Synchronous lead, asynchronous status<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">Lead submission runs synchronously when the form is sent, while status and master data updates come back asynchronously via webhooks or scheduled jobs. This way, no one waits for Salesforce when submitting, and page load times remain fast. \n<\/p>\n\n\n\n<div style=\"height:1rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5adfcff7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-h-5-font-size\" style=\"margin-top:0rem;margin-bottom:0.2rem;padding-top:0;padding-bottom:0\"><strong>GDPR and EU data residency<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">The mapping only transfers the required fields and keeps personal data to a minimum. Salesforce offers EU data residency, making a GDPR-compliant setup achievable for your legal department. <\/p>\n\n\n\n<div style=\"height:1rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading has-h-5-font-size\" style=\"margin-top:0rem;margin-bottom:0.2rem;padding-top:0;padding-bottom:0\"><strong>Operation and monitoring<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">API calls are logged on the server side, failed transmissions are retried, and error webhooks reach Slack or ClickUp. This allows IT to detect a break at the affected endpoint before it arrives as a complaint in marketing. \n<\/p>\n\n\n\n<div style=\"height:1rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:6rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-without-space has-light-gradient-background has-background is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:8rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\n\n<h2 class=\"wp-block-heading has-h-2-font-size\" style=\"margin-top:0;margin-bottom:0.8rem;padding-top:0;padding-bottom:0\">How the connection works across industries<\/h2>\n\n\n\n<p class=\"has-text-intro-font-size wp-block-paragraph\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">In practice, the connection is a standard path for B2B companies with a sales or content strategy. Two scenarios show how the same technical path differs depending on the industry. <\/p>\n\n\n\n<div style=\"margin-top:0;margin-bottom:0;height:2rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5adfcff7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image size-full is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"1720\" height=\"1000\" src=\"https:\/\/www.360vier.de\/wp-content\/uploads\/Lakal-website-features-ui-design-MyLAKAL-Formular-Designsystem-360vier-digitalagentur-referenz-case-2.webp\" alt=\"\" class=\"wp-image-37139\" style=\"aspect-ratio:3\/4;object-fit:contain\" srcset=\"https:\/\/www.360vier.de\/wp-content\/uploads\/Lakal-website-features-ui-design-MyLAKAL-Formular-Designsystem-360vier-digitalagentur-referenz-case-2.webp 1720w, https:\/\/www.360vier.de\/wp-content\/uploads\/Lakal-website-features-ui-design-MyLAKAL-Formular-Designsystem-360vier-digitalagentur-referenz-case-2-300x174.webp 300w, https:\/\/www.360vier.de\/wp-content\/uploads\/Lakal-website-features-ui-design-MyLAKAL-Formular-Designsystem-360vier-digitalagentur-referenz-case-2-1600x930.webp 1600w, https:\/\/www.360vier.de\/wp-content\/uploads\/Lakal-website-features-ui-design-MyLAKAL-Formular-Designsystem-360vier-digitalagentur-referenz-case-2-768x447.webp 768w, https:\/\/www.360vier.de\/wp-content\/uploads\/Lakal-website-features-ui-design-MyLAKAL-Formular-Designsystem-360vier-digitalagentur-referenz-case-2-1536x893.webp 1536w\" sizes=\"auto, (max-width: 1720px) 100vw, 1720px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"margin-top:0;margin-bottom:0;height:1.5rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-h-4-font-size\" style=\"margin-top:0rem;margin-bottom:0.2rem;padding-top:0;padding-bottom:0\">Industry and manufacturing \u2013 sales via field service<\/h3>\n\n\n\n<div style=\"margin-top:0;margin-bottom:0;height:1rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-h-6-font-size\"><strong>Scenario<\/strong>:<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">A manufacturer with a field service team manages its pipeline in Salesforce, while the public platform and product catalog run on WordPress. Inquiries from the web should arrive directly at the responsible regional account. <\/p>\n\n\n\n<div style=\"margin-top:0;margin-bottom:0;height:1rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-h-6-font-size\"><strong>What the integration achieves:<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">WordPress inquiries generate leads in Salesforce; assignment rules assign them to the correct field service owner based on territory or product line. The product catalog pulls its master data and availability from the CRM. <\/p>\n\n\n\n<div style=\"margin-top:0;margin-bottom:0;height:1rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-h-6-font-size\"><strong>What changes for those involved:<\/strong><\/h4>\n\n\n\n<div class=\"wp-block-columns is-not-stacked-on-mobile is-layout-flex wp-container-core-columns-is-layout-124869c4 wp-block-columns-is-layout-flex\" style=\"margin-top:0.5rem;margin-bottom:0.5rem\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:2.5rem\">\n<figure class=\"wp-block-image size-full\" style=\"margin-top:0;margin-right:1rem;margin-bottom:0;margin-left:0\"><img decoding=\"async\" src=\"https:\/\/www.360vier.de\/wp-content\/uploads\/icon-check.svg\" alt=\"\" class=\"wp-image-35156\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:90%\">\n<p class=\"wp-block-paragraph\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">Inquiries reach the responsible owner without manual forwarding.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-not-stacked-on-mobile is-layout-flex wp-container-core-columns-is-layout-124869c4 wp-block-columns-is-layout-flex\" style=\"margin-top:0.5rem;margin-bottom:0.5rem\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:2.5rem\">\n<figure class=\"wp-block-image size-full\" style=\"margin-top:0;margin-right:1rem;margin-bottom:0;margin-left:0\"><img decoding=\"async\" src=\"https:\/\/www.360vier.de\/wp-content\/uploads\/icon-check.svg\" alt=\"\" class=\"wp-image-35156\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:90%\">\n<p class=\"wp-block-paragraph\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">The field service team knows the product interests even before the appointment.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-not-stacked-on-mobile is-layout-flex wp-container-core-columns-is-layout-124869c4 wp-block-columns-is-layout-flex\" style=\"margin-top:0.5rem;margin-bottom:0.5rem\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:2.5rem\">\n<figure class=\"wp-block-image size-full\" style=\"margin-top:0;margin-right:1rem;margin-bottom:0;margin-left:0\"><img decoding=\"async\" src=\"https:\/\/www.360vier.de\/wp-content\/uploads\/icon-check.svg\" alt=\"\" class=\"wp-image-35156\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:90%\">\n<p class=\"wp-block-paragraph\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">Sales management tracks the path from the form to the opportunity.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:6rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-5adfcff7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div style=\"margin-top:0;margin-bottom:0;height:1.5rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-h-4-font-size\" style=\"margin-top:0rem;margin-bottom:0.2rem;padding-top:0;padding-bottom:0\">Education \u2013 keeping track of prospects and applicants<\/h3>\n\n\n\n<div style=\"margin-top:0;margin-bottom:0;height:1rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-h-6-font-size\"><strong>Scenario<\/strong>:<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">An education provider with multiple programs and locations uses Salesforce as a CRM for prospects. The WordPress site contains program, location, and registration pages. <\/p>\n\n\n\n<div style=\"margin-top:0;margin-bottom:0;height:1rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-h-6-font-size\"><strong>What the integration achieves:<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">Prospect forms write leads with program and location as fields. The lead status \u2013 from the first inquiry to enrollment \u2013 controls which content the website displays. <\/p>\n\n\n\n<div style=\"margin-top:0;margin-bottom:0;height:1rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-h-6-font-size\"><strong>What changes for those involved:<\/strong><\/h4>\n\n\n\n<div class=\"wp-block-columns is-not-stacked-on-mobile is-layout-flex wp-container-core-columns-is-layout-124869c4 wp-block-columns-is-layout-flex\" style=\"margin-top:0.5rem;margin-bottom:0.5rem\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:2.5rem\">\n<figure class=\"wp-block-image size-full\" style=\"margin-top:0;margin-right:1rem;margin-bottom:0;margin-left:0\"><img decoding=\"async\" src=\"https:\/\/www.360vier.de\/wp-content\/uploads\/icon-check.svg\" alt=\"\" class=\"wp-image-35156\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:90%\">\n<p class=\"wp-block-paragraph\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">Every inquiry is immediately assigned to the correct program.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-not-stacked-on-mobile is-layout-flex wp-container-core-columns-is-layout-124869c4 wp-block-columns-is-layout-flex\" style=\"margin-top:0.5rem;margin-bottom:0.5rem\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:2.5rem\">\n<figure class=\"wp-block-image size-full\" style=\"margin-top:0;margin-right:1rem;margin-bottom:0;margin-left:0\"><img decoding=\"async\" src=\"https:\/\/www.360vier.de\/wp-content\/uploads\/icon-check.svg\" alt=\"\" class=\"wp-image-35156\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:90%\">\n<p class=\"wp-block-paragraph\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">Advisors can see the previous history of a prospect.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-not-stacked-on-mobile is-layout-flex wp-container-core-columns-is-layout-124869c4 wp-block-columns-is-layout-flex\" style=\"margin-top:0.5rem;margin-bottom:0.5rem\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:2.5rem\">\n<figure class=\"wp-block-image size-full\" style=\"margin-top:0;margin-right:1rem;margin-bottom:0;margin-left:0\"><img decoding=\"async\" src=\"https:\/\/www.360vier.de\/wp-content\/uploads\/icon-check.svg\" alt=\"\" class=\"wp-image-35156\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:90%\">\n<p class=\"wp-block-paragraph\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">Location pages show the appropriate next step depending on the status.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<figure class=\"wp-block-image size-full is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"1269\" height=\"833\" src=\"https:\/\/www.360vier.de\/wp-content\/uploads\/360vier-referenzen-case-lernstudio-barbarossa-lba-bildung-webdesign-slide-5.png\" alt=\"\" class=\"wp-image-34134\" style=\"aspect-ratio:3\/4;object-fit:contain\" srcset=\"https:\/\/www.360vier.de\/wp-content\/uploads\/360vier-referenzen-case-lernstudio-barbarossa-lba-bildung-webdesign-slide-5.png 1269w, https:\/\/www.360vier.de\/wp-content\/uploads\/360vier-referenzen-case-lernstudio-barbarossa-lba-bildung-webdesign-slide-5-300x197.png 300w, https:\/\/www.360vier.de\/wp-content\/uploads\/360vier-referenzen-case-lernstudio-barbarossa-lba-bildung-webdesign-slide-5-768x504.png 768w\" sizes=\"auto, (max-width: 1269px) 100vw, 1269px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:6rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n\n\n<div style=\"height:6rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull is-style-without-space has-dark-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group alignwide is-style-without-space is-content-justification-center is-layout-constrained wp-container-core-group-is-layout-bc7babaa wp-block-group-is-layout-constrained\" style=\"padding-right:0;padding-left:0\">\n<div style=\"height:7rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Frequently asked questions about Salesforce integration<\/h2>\n\n\n<div class=\"alignnone wp-block-dhsv-faq-slider\">\n        <div class=\"faq-accordion faq-slider--accordion faq-accordion--columns-2\">\n        <div class=\"faq-accordion__columns\">\n                            <div class=\"faq-accordion__column\">\n                    <accordion-group\n                        name=\"faq-accordion-6ab0fecb1464d-col-0\"\n                        class=\"faq-accordion__group\"\n                    >\n                                                                                <details id=\"accordion-38997\">\n                                <summary>\n                                    <span class=\"accordion-group__summary-icon\"><\/span>\n                                    <span class=\"accordion-group__summary-title\">Do we need an AppExchange package or a custom interface?<\/span>\n                                <\/summary>\n                                <div>\n<p class=\"wp-block-paragraph\">That depends on the use case. For simple forms, Salesforce&#8217;s own Web-to-Lead path or a connector from the AppExchange is sufficient; as soon as custom objects, assignment rules, or bidirectional updates come into play, a custom API integration is the more robust choice. We evaluate both options at the start of the project.  <\/p>\n<\/div>\n                            <\/details>\n                                                                                <details id=\"accordion-39005\">\n                                <summary>\n                                    <span class=\"accordion-group__summary-icon\"><\/span>\n                                    <span class=\"accordion-group__summary-title\">How secure is access via OAuth and a Connected App?<\/span>\n                                <\/summary>\n                                <div>\n<p class=\"wp-block-paragraph\">Access is handled via OAuth 2.0 with a Connected App whose profile limits permissions to the required objects and fields. Tokens can be revoked, and there is no need to store access credentials in plain text. This ensures your IT retains control over which data leaves Salesforce.<\/p>\n<\/div>\n                            <\/details>\n                                                                                <details id=\"accordion-38996\">\n                                <summary>\n                                    <span class=\"accordion-group__summary-icon\"><\/span>\n                                    <span class=\"accordion-group__summary-title\">Will our owner assignments and assignment rules be preserved?<\/span>\n                                <\/summary>\n                                <div>\n<p class=\"wp-block-paragraph\">Yes. The integration transfers leads in a way that ensures your existing assignment rules and owner logic in Salesforce continue to function. Your sales processes remain unchanged; the interface feeds them with clean data from the web. The extension is documented and encapsulated, so that your team or ours can maintain it.<\/p>\n<\/div>\n                            <\/details>\n                                            <\/accordion-group>\n                <\/div>\n                            <div class=\"faq-accordion__column\">\n                    <accordion-group\n                        name=\"faq-accordion-6ab0fecb1464d-col-1\"\n                        class=\"faq-accordion__group\"\n                    >\n                                                                                <details id=\"accordion-38994\">\n                                <summary>\n                                    <span class=\"accordion-group__summary-icon\"><\/span>\n                                    <span class=\"accordion-group__summary-title\">What happens if Salesforce is temporarily unavailable?<\/span>\n                                <\/summary>\n                                <div>\n<p class=\"wp-block-paragraph\">The calls run asynchronously via a job scheduler that retries failed transmissions. An outage on the Salesforce side neither blocks page loading nor results in lost leads\u2014they are submitted once the connection is restored.<\/p>\n<\/div>\n                            <\/details>\n                                                                                <details id=\"accordion-38995\">\n                                <summary>\n                                    <span class=\"accordion-group__summary-icon\"><\/span>\n                                    <span class=\"accordion-group__summary-title\">Connect Salesforce directly or take the detour via a second tool?<\/span>\n                                <\/summary>\n                                <div>\n<p class=\"wp-block-paragraph\">If your sales data already flows into Salesforce, the direct connection speaks for itself: one less system in the data path, no additional contract, no double synchronization. An intermediate tool is only worthwhile if it handles its own tasks that Salesforce does not cover.<\/p>\n<\/div>\n                            <\/details>\n                                            <\/accordion-group>\n                <\/div>\n                    <\/div>\n    <\/div>\n    <\/div>\n\n\n<div class=\"dhsv-buttons horizontal is-layout-flex wp-block-dhsv-buttons-is-layout-flex\" data-align=\"\" style=\"display: flex; flex-wrap: wrap; --button-width: unset; flex-direction: row; justify-content: left\">\n\t\n<a\n    href=\"https:\/\/www.360vier.de\/antworten\/\"\n    class=\"dhsv-button primary    \"\n    \n    \n>\n  <span class=\"text\">to all FAQs<\/span>\n  <span class=\"icon\">\n    <svg class=\"dhsv-icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" class=\"lucide lucide-arrow-right-icon lucide-arrow-right\"><path d=\"M5 12h14\"\/><path d=\"m12 5 7 7-7 7\"\/><\/svg>  <\/span>\n<\/a>\n\n\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:8rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns alignwide are-vertically-aligned-bottom is-layout-flex wp-container-core-columns-is-layout-754971a9 wp-block-columns-is-layout-flex\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\">\n<div class=\"wp-block-column is-vertically-aligned-bottom is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\"><\/div>\n\n\n<\/div>\n\n\n<div class=\"is-image-left has-subline has-image alignwide wp-block-dhsv-cta\">\n            <img loading=\"lazy\" decoding=\"async\"\n            class=\"image\"\n            src=\"https:\/\/www.360vier.de\/wp-content\/uploads\/hans-mengler-team-360vier.webp\"\n            alt=\"Hans Mengler\"\n             width=\"740\"              height=\"740\"         >\n        <div class=\"content with-bg bg-dark-gradient\">\n        <div class=\"content--body\">\n                            <h2 class=\"content--title\">Your website is already a source for people, search engines, and AI systems.<\/h2>\n                                        <p class=\"content--subline\">Let us check whether it is built for that.<\/p>\n                    <\/div>\n        <div class=\"content--footer\">\n            <div class=\"content--person\">\n                                    <p class=\"content--description\">Hans Mengler<\/p>\n                                                    <p class=\"content--role\">Managing Director<\/p>\n                            <\/div>\n            <div class=\"content--actions\">\n                                    <a href=\"mailto:beratung@360vier.de\" class=\"dhsv-button tertiary cta-email-button\">\n                        <span class=\"email-label\">Email to Hans<\/span>\n                        <span class=\"icon email-icon\" aria-hidden=\"true\"><svg class=\"dhsv-icon\" width=\"20\" height=\"20\" viewBox=\"0 0 20 20\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n  <path d=\"M18.3346 1.66406L9.16797 10.8307\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n  <path d=\"M18.3346 1.66406L12.5013 18.3307L9.16797 10.8307L1.66797 7.4974L18.3346 1.66406Z\" stroke=\"currentColor\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n<\/svg><\/span>\n                    <\/a>\n                                                    <a href=\"https:\/\/www.360vier.de\/en\/inquiry\/\"\n                                                                        class=\"dhsv-button primary\">\n                        <span>Have your website checked<\/span>\n                        <span class=\"icon\" aria-hidden=\"true\">\n                            <svg class=\"dhsv-icon\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" class=\"lucide lucide-arrow-right-icon lucide-arrow-right\"><path d=\"M5 12h14\"\/><path d=\"m12 5 7 7-7 7\"\/><\/svg>                        <\/span>\n                    <\/a>\n                            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<div style=\"height:9rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Where website and CRM diverge WordPress collects inquiries, Salesforce manages sales \u2013 but as long as both systems are unaware of each other, a gap remains that runs through the entire company. It first affects sales, who work with contacts whose history they lack. For marketing, this becomes an attribution problem because it is difficult &hellip; <a href=\"https:\/\/www.360vier.de\/en\/integrations\/wordpress-salesforce\/\">Continued<\/a><\/p>\n","protected":false},"author":9,"featured_media":0,"parent":39462,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_wpts_hint":"IT-, Marketing- und Sales-Operations-Rollen, die die Kopplung von WordPress und Salesforce technisch und prozessual evaluieren.","footnotes":""},"class_list":["post-39389","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.360vier.de\/en\/wp-json\/wp\/v2\/pages\/39389","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.360vier.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.360vier.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.360vier.de\/en\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.360vier.de\/en\/wp-json\/wp\/v2\/comments?post=39389"}],"version-history":[{"count":1,"href":"https:\/\/www.360vier.de\/en\/wp-json\/wp\/v2\/pages\/39389\/revisions"}],"predecessor-version":[{"id":39390,"href":"https:\/\/www.360vier.de\/en\/wp-json\/wp\/v2\/pages\/39389\/revisions\/39390"}],"up":[{"embeddable":true,"href":"https:\/\/www.360vier.de\/en\/wp-json\/wp\/v2\/pages\/39462"}],"wp:attachment":[{"href":"https:\/\/www.360vier.de\/en\/wp-json\/wp\/v2\/media?parent=39389"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}