{"id":39212,"date":"2026-01-15T11:09:05","date_gmt":"2026-01-15T10:09:05","guid":{"rendered":"https:\/\/www.360vier.de\/case-study\/taglieber-wood-construction\/"},"modified":"2026-11-09T11:31:08","modified_gmt":"2026-11-09T10:31:08","slug":"taglieber-holzbau","status":"publish","type":"case_study","link":"https:\/\/www.360vier.de\/en\/case-study\/taglieber-holzbau\/","title":{"rendered":"Taglieber: A Digital Milestone for a Future-Oriented Brand in Timber Construction"},"content":{"rendered":"\n
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New Brand Identity for 90 Years of Timber Construction Expertise in Bavaria<\/h2>\n\n\n\n

Taglieber Holzbau<\/a> is a family-run company based in Oettingen, Bavaria. For over 90 years, the name has stood for quality timber construction \u2013 from carpentry and timber house construction to commercial buildings. With more than 220 employees, a deep regional connection, and a strong focus on sustainability, Taglieber is one of the leading timber construction companies in Southern Germany. <\/p>\n\n\n\n

A new look for a brand rich in tradition: We developed a holistic brand relaunch \u2013 from corporate design to the digital platform. The starting point was an intensive on-site workshop that not only laid the foundation for a future-oriented brand identity but also highlighted the multifaceted needs of the target groups. <\/p>\n\n\n\n

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The Challenge: From Complex Structures to a Clear Digital Brand Architecture<\/h2>\n\n\n\n

As part of the handover to the fourth generation, Taglieber repositioned itself \u2013 both strategically and visually. The existing brand presence no longer met the demands of a modern, digitally savvy target audience. The challenge: to create a consistent appearance that unites the internal structure with external expectations. Mapping the broad range of services into a clearly structured, user-centric web architecture was particularly complex.The project kicked off with an intensive, full-day brand workshop at the company headquarters in Oettingen, where key questions were addressed using various work modules and methods: <\/p>\n\n\n\n

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