{"id":39162,"date":"2026-01-15T11:09:05","date_gmt":"2026-01-15T10:09:05","guid":{"rendered":"https:\/\/www.360vier.de\/case-study\/euler-group\/"},"modified":"2026-09-14T13:51:49","modified_gmt":"2026-09-14T11:51:49","slug":"euler-group","status":"publish","type":"case_study","link":"https:\/\/www.360vier.de\/en\/case-study\/euler-group\/","title":{"rendered":"EULER GROUP: Website Relaunch in the Mobility Transition"},"content":{"rendered":"\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"wp-block-paragraph\">The <a href=\"https:\/\/www.euler-group.de\/\" target=\"_blank\" rel=\"noopener\">EULER GROUP<\/a>\u2014with 13 locations and over 730 employees, a major presence in the Rhine-Main region\u2014is one of Germany&#8217;s most established automotive dealerships. As a contract partner of BMW, MINI, and Hyundai, the company faced a central challenge: the digital presence should no longer serve merely as a platform for manufacturer brands, but position EULER GROUP as an independent mobility brand. As part of a comprehensive strategic transformation, the existing website was fundamentally redesigned\u2014and transformed into a high-performance, clearly profiled presence.  <\/p>\n\n\n\n<div style=\"height:2rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Strengthening EULER GROUP as an independent brand beyond manufacturer brands<\/li>\n\n\n\n<li>Future-proof, intuitive vehicle search\u2014especially on mobile<\/li>\n\n\n\n<li>Integration of the three manufacturer worlds under the brand umbrella<\/li>\n\n\n\n<li>Consistent user guidance with a focus on conversion<\/li>\n\n\n\n<li>Editor-friendly structure for current content<\/li>\n<\/ul>\n\n\n\n<div style=\"height:4rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1508\" height=\"865\" src=\"https:\/\/www.360vier.de\/wp-content\/uploads\/Euler-Group-website-relaunch-wordpress-social-teaser-360vier-digitalagentur-referenz-case.webp\" alt=\"\" class=\"wp-image-35074\" srcset=\"https:\/\/www.360vier.de\/wp-content\/uploads\/Euler-Group-website-relaunch-wordpress-social-teaser-360vier-digitalagentur-referenz-case.webp 1508w, https:\/\/www.360vier.de\/wp-content\/uploads\/Euler-Group-website-relaunch-wordpress-social-teaser-360vier-digitalagentur-referenz-case-300x172.webp 300w, https:\/\/www.360vier.de\/wp-content\/uploads\/Euler-Group-website-relaunch-wordpress-social-teaser-360vier-digitalagentur-referenz-case-768x441.webp 768w\" sizes=\"auto, (max-width: 1508px) 100vw, 1508px\" \/><\/figure>\n<\/div>\n\n<div style=\"height:7rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div class=\"wp-block-group alignfull has-dark-gradient-background has-background is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:4rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Challenge: Brand Focus, User-Centricity, and Technical Precision<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The new website places EULER GROUP as a digital mobility partner at the center. The foundation of the concept was a clear, <strong>mobile-centric<\/strong> <strong>user guidance<\/strong>: direct access to vehicle search, service appointments, or consultation replaces complex menus. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At the center is the custom-developed <strong>vehicle search<\/strong>, which displays offers in real time through integration with the existing vehicle management system\u2014seamlessly, responsively, and with high performance.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In terms of design, a consistent, brand-defining UI system was established: reduced components, distinctive typography, and a modular visual language underscore the independence of EULER GROUP. At the same time, BMW, MINI, and Hyundai remain clearly recognizable, yet strategically positioned. The implemented Gutenberg editor allows editors to efficiently manage content and deploy it consistently across all pages.  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Custom photo shoots with consultants and service teams complement the interface with emotional, authentic imagery\u2014far removed from standardized manufacturer photography.<\/p>\n\n\n\n<div style=\"height:4rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1665\" height=\"1065\" src=\"https:\/\/www.360vier.de\/wp-content\/uploads\/Euler-Group-website-relaunch-wordpress-Mini-Fahrzeugsuche-Auto-360vier-digitalagentur-referenz-case.webp\" alt=\"\" class=\"wp-image-35075\" srcset=\"https:\/\/www.360vier.de\/wp-content\/uploads\/Euler-Group-website-relaunch-wordpress-Mini-Fahrzeugsuche-Auto-360vier-digitalagentur-referenz-case.webp 1665w, https:\/\/www.360vier.de\/wp-content\/uploads\/Euler-Group-website-relaunch-wordpress-Mini-Fahrzeugsuche-Auto-360vier-digitalagentur-referenz-case-300x192.webp 300w, https:\/\/www.360vier.de\/wp-content\/uploads\/Euler-Group-website-relaunch-wordpress-Mini-Fahrzeugsuche-Auto-360vier-digitalagentur-referenz-case-1600x1023.webp 1600w, https:\/\/www.360vier.de\/wp-content\/uploads\/Euler-Group-website-relaunch-wordpress-Mini-Fahrzeugsuche-Auto-360vier-digitalagentur-referenz-case-768x491.webp 768w, https:\/\/www.360vier.de\/wp-content\/uploads\/Euler-Group-website-relaunch-wordpress-Mini-Fahrzeugsuche-Auto-360vier-digitalagentur-referenz-case-1536x982.webp 1536w\" sizes=\"auto, (max-width: 1665px) 100vw, 1665px\" \/><\/figure>\n\n\n\n<div style=\"height:4rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n\n<div class=\"wp-block-group alignfull has-white-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:4rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Result: From Brand Presence to Digital Impact<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The new web presence successfully transitions EULER GROUP into the agency model of the future. As an independent brand with a clear digital signature, it stands out significantly from the competition. The improved vehicle search, consistent content strategy, and clear information architecture strengthen user engagement and specifically increase the conversion rate.  <\/p>\n\n\n\n<div style=\"height:2rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>43% longer dwell time<\/li>\n\n\n\n<li>27% lower bounce rate<\/li>\n\n\n\n<li>Clear differentiation from manufacturer presences<\/li>\n\n\n\n<li>Optimal foundation for future digital services<\/li>\n<\/ul>\n\n\n\n<div style=\"height:0.5rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Concept, design, and implementation were entirely handled by our <a href=\"https:\/\/www.360vier.de\/digital-platforms\/wordpress-agentur\/\" data-type=\"page\" data-id=\"33482\">WordPress agency<\/a>.<\/p>\n\n\n\n<div style=\"height:2rem\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<section class=\"slider-container  text-default align\">\n    <div\n        class=\"dhsv-slider splide alignfull  with-space\"\n        aria-label=\"\"\n        data-splide=\"{&quot;type&quot;:&quot;slide&quot;,&quot;autoplay&quot;:true,&quot;autoWidth&quot;:false,&quot;perPage&quot;:1,&quot;arrows&quot;:true,&quot;pagination&quot;:true,&quot;destroy&quot;:false,&quot;breakpoints&quot;:{&quot;768&quot;:{&quot;perPage&quot;:1,&quot;arrows&quot;:true,&quot;pagination&quot;:true,&quot;destroy&quot;:false},&quot;1024&quot;:{&quot;perPage&quot;:1,&quot;arrows&quot;:true,&quot;pagination&quot;:true,&quot;destroy&quot;:false},&quot;1500&quot;:{&quot;perPage&quot;:1,&quot;arrows&quot;:true,&quot;pagination&quot;:true,&quot;destroy&quot;:false}}}\"\n    >\n        <div class=\"splide__track\">\n            <div class=\"splide__list\">\n                \n<div class=\"dhsv-slider-item splide__slide\">\n\t\n\n<figure class=\"wp-block-image alignfull size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"930\" src=\"https:\/\/www.360vier.de\/wp-content\/uploads\/Euler-Group-website-Mobile-ansicht-authentisches-Designsystem-360vier-digitalagentur-referenz-case-1600x930.webp\" alt=\"\" class=\"wp-image-35078\" srcset=\"https:\/\/www.360vier.de\/wp-content\/uploads\/Euler-Group-website-Mobile-ansicht-authentisches-Designsystem-360vier-digitalagentur-referenz-case-1600x930.webp 1600w, https:\/\/www.360vier.de\/wp-content\/uploads\/Euler-Group-website-Mobile-ansicht-authentisches-Designsystem-360vier-digitalagentur-referenz-case-300x174.webp 300w, https:\/\/www.360vier.de\/wp-content\/uploads\/Euler-Group-website-Mobile-ansicht-authentisches-Designsystem-360vier-digitalagentur-referenz-case-768x447.webp 768w, https:\/\/www.360vier.de\/wp-content\/uploads\/Euler-Group-website-Mobile-ansicht-authentisches-Designsystem-360vier-digitalagentur-referenz-case-1536x893.webp 1536w, https:\/\/www.360vier.de\/wp-content\/uploads\/Euler-Group-website-Mobile-ansicht-authentisches-Designsystem-360vier-digitalagentur-referenz-case.webp 1720w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/figure>\n\n\n<\/div>\n\n\n<div class=\"dhsv-slider-item splide__slide\">\n\t\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1720\" height=\"1000\" src=\"https:\/\/www.360vier.de\/wp-content\/uploads\/Euler-Group-website-features-ui-design-Fahrzeug-BMW-Partner-Designsystem-360vier-digitalagentur-referenz-case-2.webp\" alt=\"\" class=\"wp-image-35088\" srcset=\"https:\/\/www.360vier.de\/wp-content\/uploads\/Euler-Group-website-features-ui-design-Fahrzeug-BMW-Partner-Designsystem-360vier-digitalagentur-referenz-case-2.webp 1720w, https:\/\/www.360vier.de\/wp-content\/uploads\/Euler-Group-website-features-ui-design-Fahrzeug-BMW-Partner-Designsystem-360vier-digitalagentur-referenz-case-2-300x174.webp 300w, https:\/\/www.360vier.de\/wp-content\/uploads\/Euler-Group-website-features-ui-design-Fahrzeug-BMW-Partner-Designsystem-360vier-digitalagentur-referenz-case-2-1600x930.webp 1600w, https:\/\/www.360vier.de\/wp-content\/uploads\/Euler-Group-website-features-ui-design-Fahrzeug-BMW-Partner-Designsystem-360vier-digitalagentur-referenz-case-2-768x447.webp 768w, https:\/\/www.360vier.de\/wp-content\/uploads\/Euler-Group-website-features-ui-design-Fahrzeug-BMW-Partner-Designsystem-360vier-digitalagentur-referenz-case-2-1536x893.webp 1536w\" sizes=\"auto, (max-width: 1720px) 100vw, 1720px\" \/><\/figure>\n\n\n<\/div>\n\n\n<div class=\"dhsv-slider-item splide__slide\">\n\t\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1720\" height=\"1000\" src=\"https:\/\/www.360vier.de\/wp-content\/uploads\/Euler-Group-website-features-ui-design-Standorte-Rhein-Main-Region-Designsystem-360vier-digitalagentur-referenz-case.webp\" alt=\"\" class=\"wp-image-35089\" srcset=\"https:\/\/www.360vier.de\/wp-content\/uploads\/Euler-Group-website-features-ui-design-Standorte-Rhein-Main-Region-Designsystem-360vier-digitalagentur-referenz-case.webp 1720w, https:\/\/www.360vier.de\/wp-content\/uploads\/Euler-Group-website-features-ui-design-Standorte-Rhein-Main-Region-Designsystem-360vier-digitalagentur-referenz-case-300x174.webp 300w, https:\/\/www.360vier.de\/wp-content\/uploads\/Euler-Group-website-features-ui-design-Standorte-Rhein-Main-Region-Designsystem-360vier-digitalagentur-referenz-case-1600x930.webp 1600w, https:\/\/www.360vier.de\/wp-content\/uploads\/Euler-Group-website-features-ui-design-Standorte-Rhein-Main-Region-Designsystem-360vier-digitalagentur-referenz-case-768x447.webp 768w, https:\/\/www.360vier.de\/wp-content\/uploads\/Euler-Group-website-features-ui-design-Standorte-Rhein-Main-Region-Designsystem-360vier-digitalagentur-referenz-case-1536x893.webp 1536w\" sizes=\"auto, (max-width: 1720px) 100vw, 1720px\" \/><\/figure>\n\n\n<\/div>\n\n\n            <\/div>\n        <\/div>\n\n        <div class=\"splide__dragable-pagination\"><\/div>\n    <\/div>\n<\/section>\n\n<\/div>\n<\/div>\n\n<div style=\"height:7rem\" aria-hidden=\"true\" 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