{"id":39122,"date":"2026-01-15T11:09:05","date_gmt":"2026-01-15T10:09:05","guid":{"rendered":"https:\/\/www.360vier.de\/case-study\/abg-frankfurt\/"},"modified":"2026-09-22T08:58:50","modified_gmt":"2026-09-22T06:58:50","slug":"abg-frankfurt","status":"publish","type":"case_study","link":"https:\/\/www.360vier.de\/en\/case-study\/abg-frankfurt\/","title":{"rendered":"A digital presence with purpose: ABG as a driver of urban development"},"content":{"rendered":"\n
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A platform for a housing company with a social mission \u2013 conceived from digital presence through to print.<\/h2>\n\n\n\n

The ABG FRANKFURT HOLDING<\/a> is responsible for more than 55,000 apartments in Frankfurt am Main and the surrounding region and is one of the key players in urban development. As a municipal housing company, it bears a dual responsibility: to remain economically viable while also fulfilling the city\u2019s public mandate. A digital presence that meets this standard must not only reflect this role, but uphold it: guiding people seeking housing through a sensitive allocation process, reliably informing tenants, and providing investors and political stakeholders with robust figures. <\/p>\n\n\n\n

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The target groups could hardly be more different \u2013 people seeking housing with high emotional expectations, existing tenants with specific service questions, institutional stakeholders with reporting needs. The outdated existing solution could no longer provide sufficient orientation. Corporate communications wanted brand management with substance. IT and tenant services needed stable interfaces. Management wanted a platform that credibly communicates ABG as a commercial enterprise with a social mission. <\/p>\n\n\n\n

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Results at a glance<\/h3>\n\n\n\n
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