The OMClub, founded in 2008 by Gulli Board founder Randolf Jorberg, is the “INofficial” party for the dmexco, the largest trade fair for the digital industry in Europe. In just 9 years, the OMClub has developed from its beginnings as a scene party to the largest trade fair party with over 4,000 guests. Now the organizers approached 360VIER with the desire to develop a contemporary, striking appearance in a new concept.
The requirement was clear: just as the events themselves captivate with unusual, surprising moments and actions, the corporate design should capture and reflect these facets and unfold them on different levels and applications.