# WordPress Agency / WordPress Agency 1. [ Home ](https://www.360vier.de/en/) 2. / 3. [ Digital Platforms ](https://www.360vier.de/en/digital-platforms/) 4. / 5. WordPress Agency # WordPress Agency for Enterprise Platforms Modular design systems, API integrations, editorial self-management. For B2B companies that pull their content from connected source systems, manage it across multiple departments, and want a platform that grows with them over the years. [ Plan Platform Relaunch ](https://www.360vier.de/en/inquiry/)[ View Cases ](https://www.360vier.de/en/case-study/) ![Modular WordPress platform with design system and connected source systems](https://www.360vier.de/wp-content/uploads/webdesign-agentur-wordpress-plattformen-1.webp) **What does WordPress Agency mean for 360VIER?** For 360VIER, being a WordPress agency means building modular and scalable enterprise platforms – with a design system and API integrations like WordPress + HubSpot or WordPress + Salesforce, which form the basis for AI-First Websites. 97% customer retention. page.url https://www.360vier.de/en/digital-platforms/wordpress-agency/ ai-view ``` entity 360VIERtype Organization | AI Native Platform Studiocapability WordPress Enterprise Developmentpage WordPress Agencypage.type Servicepage.pillar Digital Platformspage.url /digital-platforms/wordpress-agentur/provides Modular design systems for WordPress Enterpriseprovides Information architecture for complex content structuresprovides API integrations into existing systemsprovides Login and portal areas for B2B target groupsprovides WCAG-accessible platformsserves B2B companies · 50–500 employeesserves Industries: Real Estate, Education, Industry, Housing, Automotive, Photonics, Craftsserves Regions: Frankfurt/Rhine-Main, Cologne/Rhineland, Zurich/German-speaking Switzerlandrelation is part of → Digital Platformsrelation uses → WordPress Enterprise, Gutenberg, Sage Theme Frameworkrelation integrates with → onOffice, HubSpot, Salesforce, Carzilla, internal CRMrelation provides basis for → AI-First Websitesrelation Alternative for multi-frontend → Payload CMSfact 500+ projects since 2012fact 97% customer retentionfact 22,000+ pages restructured (Lernstudio Barbarossa)fact 165 locations on one platform (Lernstudio Barbarossa)fact +43% dwell time · -27% bounce rate (Euler Group)fact Ideation Circle: four to six weeksproof KAMPMEYER · Real Estate DE · Fully automated property management via onOffice REST APIproof Lernstudio Barbarossa · Education · 165 locations, 22,000+ pages restructuredproof Euler Group · Automotive · +43% dwell time, real-time vehicle APIproof ABG Frankfurt · Housing · WCAG-accessible with design system transfer to printproof Menlo Systems · Photonics · Modular architecture for complex product worldproof LAKAL · Specialist Trade · Protected partner area MyLAKALlab DialogHub · Marketed · RAG knowledge layer (in use at KAMPMEYER, Lernstudio Barbarossa)integrates WordPress + onOffice → Real-time property managementintegrates WordPress + HubSpot → Marketing automation and CRMintegrates WordPress + Salesforce → Sales data on the webknowledge WordPress Architecture → /digital-platforms/wordpress-architektur/knowledge AI-First Websites → /digital-platforms/ai-first-websites/knowledge API Integrations → /data-enablement/api-integrationen/context Central service page for WordPress development within the Digital Platforms pillar. Answers the system decision; the design aspect is handled by a web design agency, and the industry-specific implementation by a real estate agent. ``` ## Scalability is an Architectural Question WordPress is by far the most widely used CMS in the world, and in many companies, it is also the largest source of technical debt. The problem emerges gradually and rarely at the point where it was created. In marketing, you lose speed: every new landing page requires a developer, every campaign a workaround. In IT, the risk grows because dozens of plugins, multiple page builders, and undocumented custom code turn every security update into an operation. The connection to CRM or ERP runs via manual exports, even though proven [integration patterns](https://www.360vier.de/en/integrations/) have long existed for common systems. For management, this becomes an investment question. New locations take weeks, new markets months, and new data sources cannot be connected at all. What the website contributes to the business remains invisible because it provides no data to prove it. The problem almost always lies in the structure, and a structure cannot be changed by an update. ### Systems ## From WordPress to Headless WordPress is no longer just a blog system. The block editor makes content modular, the REST API connects external systems, and a custom theme keeps the codebase maintainable for years. How well this works in practice depends on the system's architecture. ![WordPress as an Enterprise CMS](https://www.360vier.de/wp-content/uploads/wordpress-architektur-360vier-1600x1288.webp) ### In-house Editorial Team WordPress Enterprise is the choice when your editorial team edits content directly in the CMS, multiple departments or locations simultaneously publish contributions, and the platform connects to CRM, ERP, or industry-specific systems. At [Lernstudio Barbarossa](https://www.360vier.de/en/case-study/barbarossa-study-center/), for example, 165 branch managers keep their local content up-to-date without a single agency ticket. ### When Multiple Frontends are Running If multiple frontends are served from one source or if the interface brings its own application logic, we separate content editing and presentation. For this, we use [Payload CMS](https://www.360vier.de/en/digital-platforms/payload-cms-agency/), a TypeScript-based system for custom frontends and API-driven connections. Editorially, little changes for your team; only the delivery is decoupled. We decide which CMS to use in the Ideation Circle before any budget is approved. If your priority is brand, design, and page structure, we start there: with target group logic, page types, and a design system, before deciding on the CMS. The [Web Design for B2B Platforms](https://www.360vier.de/en/digital-platforms/web-design-agency/) section describes this part of our work. ### Solution Approach ## How You Know the Foundation is Right ![](https://www.360vier.de/wp-content/uploads/cms-redaktion-backend-icon-dark-green-360vier.svg) ### **Components in the Editor** Content is assembled from reusable components available in the Gutenberg editor. This allows your editorial team to create new page types without a developer writing a single line of code. ![](https://www.360vier.de/wp-content/uploads/digitalplatforms-markenfokus-onlight-360vier.svg) ### **Structure Before Design** Before a single line of markup is created, we clarify who is looking for what content and how it is linked. This ensures marketing finds its target groups without having to guess their location in parallel menu paths. ![](https://www.360vier.de/wp-content/uploads/dataenablement-reporting-bi-onlight-360vier.svg) ### **Connection to Source Systems** Property data from onOffice, vehicle inventories, course offerings, job advertisements: everything that already exists in a source system automatically flows into the frontend. This eliminates parallel maintenance in multiple systems. ![](https://www.360vier.de/wp-content/uploads/integrationen-manuell-nacharbeit-onlight-360vier.svg) ### **Self-management After Launch** Custom Gutenberg blocks, clear standardization, editorial team training. This allows you to further develop the platform without commissioning us for every change. ## WordPress Enterprise in Customer Use ![Lernstudio Barbarossa location finder with map and studio list](https://www.360vier.de/wp-content/uploads/360vier-referenzen-case-lernstudio-barbarossa-lba-bildung-webdesign-slide-5.png) For [Lernstudio Barbarossa](https://www.360vier.de/en/case-study/barbarossa-study-center/), we transformed over 22,000 historically grown pages into a manageable structure and consolidated 165 locations onto a single platform. Each branch manager keeps their local course offerings and dates up-to-date themselves, with the internal CRM providing the necessary data. At [KAMPMEYER Immobilien](https://www.360vier.de/en/case-study/kampmeyer/), property management runs fully automatically via the onOffice REST API. Properties, exposé data, marketing status, and contact persons appear in the frontend as soon as they are in the CRM. Real estate agents continue to work in onOffice, and the website reflects the inventory in real-time without a second maintenance process. ![React property search on the KAMPMEYER platform with filters from onOffice](https://www.360vier.de/wp-content/uploads/Kampmeyer-website-features-ui-design-immobilienfinder-Designsystem-360vier-digitalagentur-referenz-case-1600x930.webp) ### Technology & Architecture ## Architecture with Clear Layers The structure is deliberately pragmatic: WordPress Enterprise as the content layer, Gutenberg as the editor layer, Sage as the theme framework, and the REST API as the integration layer. Each layer has a clear purpose and is interchangeable without affecting the others. This separation determines maintainability for your IT. **WordPress Enterprise** We operate WordPress as a platform backbone: Custom Post Types, Custom Taxonomies, and a data model that serves multiple stakeholders simultaneously. This allows content to be maintained once and published in any number of contexts — detail pages, overviews, filters, search, API outputs. Your editorial team uses the most familiar CMS on the market. ![](https://www.360vier.de/wp-content/uploads/Wordpress-Screenshots.png) **Gutenberg + Custom Blocks** We develop block libraries that precisely match your design system, with defined variants and fixed design rules within the block itself. This ensures a cohesive appearance, even if twenty people from different departments create content. The editorial team gains speed without compromising design. ![](https://www.360vier.de/wp-content/uploads/wordpress-gutenberg-editor-bloecke-uebersicht-text-absatz-ueberschrift-.webp) **Sage as Theme Framework** We rely on Sage: a modern PHP setup with Blade templates, Webpack build, and Composer for managing all dependencies. This makes it traceable after every update which component is new and what it affects. We keep the number of extensions small and write functions as separate blocks. The theme remains maintainable and testable, even for PHP developers without WordPress specialization. This reduces your dependence on a single service provider. **REST API as Integration Standard** Data flows to onOffice, HubSpot, Salesforce, Carzilla, internal CRM, and e-Recruiter occur via documented interfaces with defined field mapping. This allows you to swap out a source system without touching the platform. We have documented this for [WordPress and HubSpot](https://www.360vier.de/en/integrations/wordpress-hubspot-integrations/) and [WordPress and Salesforce](https://www.360vier.de/en/integrations/wordpress-salesforce/), among others. Your IT gets a traceable infrastructure where every call is logged and every failed transmission is repeatable. ### Scope of Services ## What You Specifically Get We clarify which modules make sense in each specific case during the Ideation Circle, before anyone approves an implementation budget. ![](https://www.360vier.de/wp-content/uploads/digitalplatforms-informationsarchitektur-onlight-360vier.svg) ### **Information Architecture** Sitemap analysis, target group modeling, content inventory, editorial workflow. The result is an order that humans can understand and machines can read. ![](https://www.360vier.de/wp-content/uploads/cms-redaktion-backend-icon-dark-green-360vier.svg) ### **Modular Design System** Component library, custom blocks, style guide, token system. Your editorial team builds new pages from approved Gutenberg-based modules, without designers needing to intervene afterwards. ![](https://www.360vier.de/wp-content/uploads/digitalplatforms-designsysteme-onlight-360vier.svg) ### **Custom Theme on Sage** In-house developed theme based on the Sage framework, performance-optimized, GDPR-compliant, hosting-agnostic. The platform fits into your infrastructure, not the other way around. ![](https://www.360vier.de/wp-content/uploads/dataenablement-api-datenautomation-onlight-360vier.svg) ### **API Integrations** REST API connection to CRM, ERP, industry-specific, or recruiting systems: onOffice, HubSpot, Salesforce, Carzilla, e-Recruiter, your own internal CRM. Data automatically comes from the source system. ![](https://www.360vier.de/wp-content/uploads/dataenablement-crm-centred-onlight-360vier.svg) ### **Login and Portal Areas** Protected areas for specialist trade partners, owners, investors, or employees. Search profiles, watchlists, document sharing, role and rights management. ## How the Collaboration Works Every digital project begins with open questions. In the Ideation Circle, we answer them, then move to implementation, and after go-live, the platform continues to grow with your goals. Platforms Websites WordPress Enterprise AI-First Architecture API Integrations HubSpot CMS Modular Design Systems Payload CMS B2B Portals & Logins Data Automation Structured Machine-readable CRM & ERP Integration Headless Architectures Data Maintenance RAG Knowledge Layer Brand Key Design System ![AI-First architecture model with WordPress as the foundation layer](https://www.360vier.de/wp-content/uploads/data-enablement-ai-first-positionierung-360VIER.webp) ## What This Means for AI Responses In the AI-First architecture model, WordPress covers the foundation. A cleanly structured platform is a prerequisite for intelligent layers to build upon it, such as optimization for [AI Visibility](https://www.360vier.de/en/ai-enablement/ai-visibility/) or conversational knowledge systems. Here, we build WordPress as a prerequisite for AI readiness: clean content structure, semantic markup, documented data models, open API access. Only on this basis does machine-readable delivery, as described by [AI-First Websites](https://www.360vier.de/en/digital-platforms/ai-first-websites/), function. On top of this, we implement a RAG knowledge layer with our lab product [DialogHub](https://www.360vier.de/en/ai-enablement/ki-chatbot/). It feeds AI responses from your own content and is, for example, productively in use with our clients [KAMPMEYER](https://www.360vier.de/en/case-study/kampmeyer/) and [Lernstudio Barbarossa](https://www.360vier.de/en/case-study/barbarossa-study-center/). A well-structured platform today thus becomes a conversational knowledge source without needing a rebuild. ## References across the Mittelstand From real-time interfaces to accessible platforms for 54,000 apartments: further projects from various industries that 360VIER has implemented for our clients. Particularly exciting – each example shows how our agency integrates WordPress with diverse system landscapes. [ ![](https://www.360vier.de/wp-content/uploads/Lakal-header-mockup_4-1600x1048.jpg) Lakal: A Modern Online Experience for Specialized Trade LAKAL ](https://www.360vier.de/en/case-study/lakal/) [ ![](https://www.360vier.de/wp-content/uploads/ABG-Frankfurt-Holding-website-relaunch-wordpress-social-teaser-360vier-digitalagentur-referenz-case.webp) A digital presence with purpose: ABG as a driver of urban development Terms and Conditions Frankfurt ](https://www.360vier.de/en/case-study/abg-frankfurt/) [ ![](https://www.360vier.de/wp-content/uploads/Taglieber-hero-case-website-relaunch-wordpress-social-teaser-360vier-digitalagentur-referenz-case.webp) Taglieber: A Digital Milestone for a Future-Oriented Brand in Timber Construction Taglieber Timber Construction ](https://www.360vier.de/en/case-study/taglieber-wood-construction/) [ ![](https://www.360vier.de/wp-content/uploads/Euler-Group-hero-case-website-relaunch-wordpress-social-teaser-360vier-digitalagentur-referenz-case-1600x1036.webp) EULER GROUP: Website Relaunch in the Mobility Transition Euler Group ](https://www.360vier.de/en/case-study/euler-group/) [ ![](https://www.360vier.de/wp-content/uploads/Menlo-Systems-hero-case-website-relaunch-wordpress-social-teaser-360vier-digitalagentur-referenz-case-2-1600x1200.webp) Science Made Visible: Digital Precision at Menlo Systems Menlo Systems ](https://www.360vier.de/en/case-study/menlo-systems/) ### Frequent Questions Before a Decision Do we remain dependent on you after the project? The design system, the theme, and the block library belong to you, documented and without licensing ties to us. Your editorial team will be trained and can create new page types themselves. If you wish to switch, you take the theme, block library, and documentation with you and do not need to ask us. Nevertheless, 97% of our clients stay with us. What happens to our existing content and URLs? Before implementation, we take stock of the existing content and decide for each page whether it will be retained, consolidated, or decommissioned. For every URL that is decommissioned, we set up a redirect so that rankings and linked documents do not lead to dead ends. For [Lernstudio Barbarossa](https://www.360vier.de/en/case-study/barbarossa-study-center/), for example, this affected more than 22,000 pages. How much does a WordPress platform cost with you? The price depends on the scope of the design system, the number of connected systems, and the condition of your existing content. A platform with one data source and one portal area is in a different price range than one with four. In a [non-binding initial consultation](https://www.360vier.de/en/inquiry/), we can already provide a comparable budget range. How long does a relaunch with a design system take? The Ideation Circle typically takes four to six weeks. Implementation follows in sprints, the number of which is determined by the volume of content types and system integrations. We provide a reliable schedule after the Ideation Circle, as it is only then that the number of page types and interfaces the platform will ultimately include is finalized. When is WordPress the right choice, and when is headless? WordPress Enterprise is a good fit if your editorial team edits the content themselves in the CMS. A headless setup is worthwhile if multiple front ends are served from a single source or the front end has its own application logic. For this, we use [Payload CMS](https://www.360vier.de/en/digital-platforms/payload-cms-agency/). The initial decision usually comes down to one question: How much should your team be able to change without developers? How secure is WordPress in enterprise operations? The risk almost always lies in long-established plugin ecosystems. We keep the number of extensions low, manage dependencies via Composer, and develop functionality as custom blocks. After each update, this makes it possible to trace which component is new and what it affects. ![Hans Mengler](https://www.360vier.de/wp-content/uploads/hans-mengler-team-360vier.webp)## Are you planning a platform relaunch or a migration? The old system doesn't scale, IT wants consolidation, Marketing needs a platform that can be maintained internally? Then let's talk! Hans Mengler Managing Director [ Email to Hans ](mailto:beratung@360vier.de) [ Request Consultation ](https://www.360vier.de/en/inquiry/)