# Website relaunch with WordPress / Website relaunch with WordPress 1. [ Home ](https://www.360vier.de/en/) 2. / 3. [ Digital Platforms ](https://www.360vier.de/en/digital-platforms/) 4. / 5. Website relaunch with WordPress # Website relaunch with WordPress that keeps your rankings.brings in inquiries.talks to your CRM.is understood by AI. A website relaunch is the rebuild of an existing company website: structure, content, design and technology are planned anew. 360VIER moves B2B websites to WordPress, connects CRM and ERP, and redirects every relevant old URL to a matching new page, so that visibility and inquiries are preserved. [ Discuss your relaunch ](https://www.360vier.de/en/calendar-hm/) Ask about the relaunch ![KSK Immobilien](https://www.360vier.de/wp-content/uploads/ksk-immobilien-logo-black-360vier-cases.svg) ![Lernstudio Barbarossa](https://www.360vier.de/wp-content/uploads/lernstudio-barbarossa-logo-black-360vier-cases.svg) ![ABG Frankfurt](https://www.360vier.de/wp-content/uploads/abg-frankfurt-gmbh-logo-black-360vier-cases.svg) ![KAMPMEYER Real Estate](https://www.360vier.de/wp-content/uploads/kampmeyer-logo-black-360vier-cases.svg) ![Taglieber](https://www.360vier.de/wp-content/uploads/taglieber-logo-black-360vier-cases.svg) ![LAKAL](https://www.360vier.de/wp-content/uploads/lakal-logo-black-360vier-cases.svg) ![Menlo Systems](https://www.360vier.de/wp-content/uploads/menlo-system-logo-white-360vier-cases.svg) ![BÜRGER](https://www.360vier.de/wp-content/uploads/Buerger-logo-white-360vier-cases.svg) ![Euler Group](https://www.360vier.de/wp-content/uploads/euler-group-logo-black-360vier-cases.svg) ![GSK Stockmann](https://www.360vier.de/wp-content/uploads/gsk-stockmann-logo-black-360vier-cases-1.svg) ![KAMPMEYER Immobilien: Digital Real Estate Platform for the Future of the Brokerage Industry](https://www.360vier.de/wp-content/uploads/kampmeyer-koeln-immobilienwebsite-hero-case-360vier.webp) KAMPMEYER Real Estate KAMPMEYER Immobilien: Digital Real Estate Platform for the Future of the Brokerage Industry [ To the Case ](https://www.360vier.de/en/case-study/kampmeyer/) ![A digital presence with purpose: ABG as a driver of urban development](https://www.360vier.de/wp-content/uploads/abg-frankfurt-immobilienwebsite-hero-case-360vier.webp) ABG Frankfurt A digital presence with purpose: ABG as a driver of urban development [ To the Case ](https://www.360vier.de/en/case-study/abg-frankfurt/) ![Lakal: A Modern Online Experience for Specialized Trade](https://www.360vier.de/wp-content/uploads/lakal-b2b-website-hero-case-360vier.webp) LAKAL Lakal: A Modern Online Experience for Specialized Trade [ To the Case ](https://www.360vier.de/en/case-study/lakal/) **What does a website relaunch with WordPress mean at 360VIER?** A rebuild of structure, content, design and technology on WordPress, with complete URL mapping, CRM integration and content that search engines and AI systems understand. References include LAKAL, ABG FRANKFURT HOLDING and Lernstudio Barbarossa. page.url https://www.360vier.de/en/digital-platforms/website-relaunch/ ai-view ``` entity 360VIER GmbHtype Organization | Digital agencylocation Groß-Umstadt near Frankfurt and Colognecapability Website relaunch for B2B companies on WordPresspage Website relaunch with WordPresspage.type Servicepage.pillar Digital Platformspage.url /en/digital-platforms/website-relaunch/provides Audit with URL, content and interface inventoryprovides Page structure and URL mapping for all relevant old URLsprovides Design based on the 360VIER module library (Gutenberg)provides Migration from TYPO3 and other CMS to WordPressprovides Integration with Salesforce, HubSpot, ERP and PIMprovides 301 redirects and checks after go-liveprovides Preparation for AI search (structured data, llms.txt)serves B2B companies in Germany and Switzerlandrelation is part of → Digital Platformsrelation uses → WordPress, alternatively Payload CMS or HubSpot CMSrelation is continued by → Continuous Improvement Packagesfact Digital agency since 2012fact around 35 peoplefact typical duration: three to six months (30–80 pages, one CRM integration)proof LAKAL · roller shutter and sun protection technology · relaunch with protected service area for specialist dealersproof ABG FRANKFURT HOLDING · housing · platform for more than 55,000 apartmentsproof Lernstudio Barbarossa · education · location pages for more than 165 locationsknowledge WordPress architecture → /en/digital-platforms/wordpress-architecture/knowledge API integrations → /en/data-enablement/api-integrations/knowledge AI Visibility → /en/ai-enablement/ai-visibility/ ``` ## Signs your website needs a relaunch ![](https://www.360vier.de/wp-content/uploads/home-unternehmen-kommen-website-muss-mehr-leisten-icon-ondark-360vier.svg) ### “**Every landing page needs a developer.**” The system has no reusable components, so marketing has to wait for development. ![](https://www.360vier.de/wp-content/uploads/home-unternehmen-kommensysteme-zusammenhaengen-icon-ondark-360vier.svg) ### “**We maintain everything twice.**” Products, locations or jobs are maintained by hand in several systems, and inquiries are forwarded by email. ![](https://www.360vier.de/wp-content/uploads/home-unternehmen-kommen-kontinuierlich-weiterentwickeln-icon-ondark-360vier-2.svg) ### “**Nobody dares to update anymore.**” Updates are risky, plugins and page builders have grown over the years, and security gaps remain open. ![](https://www.360vier.de/wp-content/uploads/home-unternehmen-kommen-suchmaschine-ai-ready-icon-ondark-360vier-1.svg) ### “**Customers can’t find what they’re looking for.**” The page structure follows the org chart, not the questions customers bring to the website. ![](https://www.360vier.de/wp-content/uploads/home-unternehmen-kommen-ai-produktiv-nutzen-icon-ondark-360vier.svg) ### “**We don’t show up in AI answers.**” ChatGPT, Gemini and Google AI Overviews name other providers, even though you are a strong fit. ![](https://www.360vier.de/wp-content/uploads/clickup-agentur-beratung-strategie-icon-onlight-360vier.svg) ### Not every website needs a relaunch Some issues can be fixed individually. We check in the audit whether a rebuild is necessary. [Book a meeting](https://www.360vier.de/en/calendar-hm/) ## Migration without ranking loss Most losses after a relaunch happen with the URLs: old addresses disappear or all end up on the homepage, and rankings and backlinks are lost. Often this only becomes apparent months later. That is why, for us, URL mapping is not a step shortly before go-live, but part of the concept. [ Discuss relaunch risks ](https://www.360vier.de/en/calendar-hm/) 1. **Complete URL list:** from crawl, sitemap, Search Console and backlink data, not just from the menu. 2. **Assessment:** clicks, impressions, rankings and referring domains per URL. 3. **Mapping:** every relevant old URL gets a thematically matching new target, via a 301 redirect with exactly one hop, including for language versions. 4. **Check after go-live:** status codes, 404 errors and indexing every day until the new addresses are stable in the index. ## WordPress without technical debt Many WordPress websites have grown over years with themes, page builders and plugins. In the relaunch, we rebuild on a defined [architecture](https://www.360vier.de/en/digital-platforms/wordpress-architecture/). If WordPress does not fit, we say so in the audit and use Payload CMS or HubSpot CMS. ![](https://www.360vier.de/wp-content/uploads/cms-redaktion-backend-icon-dark-green-360vier.svg) ### Modules instead of page builders Gutenberg with custom blocks from the 360VIER module library. Your editorial team builds new pages itself without breaking the design. ![](https://www.360vier.de/wp-content/uploads/leadmaschine-icon-360vier.svg) ### Data instead of individual pages Products, locations, references or jobs as separate content types, multilingual with WPML or Multisite. ![](https://www.360vier.de/wp-content/uploads/perfromance-icon-dark-green-360vier.svg) ### Connected instead of copied Inquiries go to [Salesforce](https://www.360vier.de/en/integrations/wordpress-salesforce/) or [HubSpot](https://www.360vier.de/en/integrations/wordpress-hubspot-integrations/) with source and context, ERP and PIM via [custom interfaces](https://www.360vier.de/en/data-enablement/api-integrations/). ![](https://www.360vier.de/wp-content/uploads/security-icon-dark-green-360vier.svg) ### Secure in operation Update concept, monitoring, backups and hosting according to your IT’s requirements. ![](https://www.360vier.de/wp-content/uploads/home-unternehmen-kommen-suchmaschine-ai-ready-icon-ongreen-360vier-1.svg) ### Accessible and machine-readable Accessible according to the German BFSG, fast loading, with structured data for search engines and AI systems. ## How a website relaunch with 360VIER works A relaunch with 30 to 80 pages and one CRM integration usually takes three to six months with us. Marketing, sales, IT and management are at the table from the start, because each role has different questions for the project. Website audit URL mapping 301 redirects Content migration TYPO3 to WordPress CRM integration Go-live monitoring Page structure UX design Module library Gutenberg Accessibility Structured data Continuous Improvement ## Preparing the relaunch for AI search Decision-makers increasingly ask ChatGPT, Gemini or Perplexity before contacting a provider. The websites that get cited are those whose content is clearly structured, unambiguous and backed by evidence. A relaunch is the best time to plan for this: - Every service page starts with a definition that is understandable even without the rest of the page. - Questions that customers actually ask are answered as questions. - Locations, services and references are stated the same way everywhere and marked up as structured data. - With Infera, we measure before and after the relaunch for which questions you are mentioned in AI answers. Nobody can guarantee a mention, but you can deliberately create the conditions for it. [ More about AI Visibility ](https://www.360vier.de/en/ai-enablement/ai-visibility/) ![](https://www.360vier.de/wp-content/uploads/newnormal-360vier.webp) ## What a website relaunch with WordPress costs The costs depend less on the number of pages than on the complexity behind them. We give a reliable figure after the audit, because only then is it clear what is included. Hosting, maintenance and further development after launch are agreed separately via the Continuous Improvement Packages. [ Get an estimate ](https://www.360vier.de/en/calendar-hm/) **The five biggest cost drivers:** - **Content:** Does it already exist, or does it need to be created? How many content types are needed? - **Languages and brands:** one website or several countries, brands and editorial teams. - **Interfaces:** from forms via email to the integration of CRM, ERP, PIM or specialist software. - **Migration:** the amount of legacy content and the SEO value that must be preserved. - **Requirements:** accessibility according to the German BFSG, single sign-on or IT hosting requirements. ## What clients say about their relaunch [The relaunch of our website was a key step in aligning our communication to be contemporary, clear, and audience-focused. 360VIER not only supported us conceptually and design-wise, but also created a stable technical foundation that sustainably strengthens our digital communication. Christopher Sparkes, Head of Corporate Communications Learn more ![ABG Frankfurt](https://www.360vier.de/wp-content/uploads/abg-frankfurt-gmbh-logo-black-360vier-cases.svg) ](https://www.360vier.de/case-study/abg-frankfurt/) With the relaunch of our website, we have fundamentally modernized a legacy platform. 360VIER succeeded in transferring our extensive content into a clear, modern structure while convincingly bringing together design, user guidance, and technical implementation. — Peter Stephens, Head of IT, Lernstudio Barbarossa Lernstudio Barbarossa ![Lernstudio Barbarossa](https://www.360vier.de/wp-content/uploads/lernstudio-barbarossa-logo-black-360vier-cases.svg) The redevelopment of our website was not a traditional relaunch, but an ongoing transformation process. Together with 360VIER, we gradually modernized our existing WordPress platform – during ongoing operations and without restrictions for our users. On this basis, we were able to efficiently build and centrally manage additional websites for our international subsidiary and the careers section. Lisa-Marie Gundler, Digital Marketing Manager ![GSK Stockmann](https://www.360vier.de/wp-content/uploads/gsk-stockmann-logo-black-360vier-cases-1.svg) ## Frequently asked questions about website relaunches What is the difference between a relaunch and a redesign? A redesign mainly changes the design. A relaunch goes further: structure, content, technology and often the CMS are planned anew. Because URLs usually change as well, a relaunch needs a redirect plan. Can we switch from TYPO3 or another CMS to WordPress? Yes. In most cases, content, media and metadata can be transferred by script. Beforehand, we clarify which functions of the old system are needed and how they will be implemented in WordPress. Do we need completely new content for a relaunch? No. Pages with search demand are revised and keep their core messages. New content is created where customers’ questions have so far gone unanswered; pages without demand and without purpose are merged or removed. Can we maintain the website ourselves after the relaunch? Yes. The editorial team works in the WordPress editor with fixed modules and assembles new pages itself without breaking the design. Training for the editorial team is part of the project. Does 360VIER also work with companies outside the Rhine-Main area? Yes. 360VIER is based in Groß-Umstadt near Frankfurt and in Cologne and works with clients throughout Germany and Switzerland. Workshops take place on site or remotely. ![Hans Mengler](https://www.360vier.de/wp-content/uploads/hans-mengler-team-360vier.webp)## Talk to us about your project Hans Mengler Managing Director [ Email Hans ](mailto:beratung@360vier.de) [ Get in touch ](https://www.360vier.de/en/inquiry/)