# Web Design Zurich / Web Design Zurich 1. [ Home ](https://www.360vier.de/en/) 2. / 3. [ Digital Platforms ](https://www.360vier.de/en/digital-platforms/) 4. / 5. [ Web design agency for B2B websites ](https://www.360vier.de/en/digital-platforms/web-design-agency/) 6. / 7. Web Design Zurich # Web Design Zurich for B2B Platforms WordPress platforms for Swiss B2B companies with multiple stakeholders – modular design systems, API integrations, editorial self-management. 360VIER is a digital agency with DACH experience and 500+ projects since 2012. 500+ Projects since 2012 97% Customer Loyalty ![](https://www.360vier.de/wp-content/uploads/wuestpartner-logo-black-360vier-cases-1.svg) ![](https://www.360vier.de/wp-content/uploads/ginesta-logo-black-360vier-cases.svg) ![](https://www.360vier.de/wp-content/uploads/coltene-logo-icon-box-1-1.png) ![](https://www.360vier.de/wp-content/uploads/crypto-finance-logo-white-360vier-cases.svg) [ Start project inquiry ](https://www.360vier.de/en/inquiry/) ![](https://www.360vier.de/wp-content/uploads/webdesign-agentur-design-entwicklung-ux-ui-performance-leistungen_0.webp) 360VIER develops WordPress enterprise websites for companies in Zurich and German-speaking Switzerland – with a design system, information architecture, and connection to existing systems. As an AI Native Platform Studio with 500+ projects since 2012, 360VIER builds digital platforms that are structured, scalable, and machine-readable – not just designed websites. For companies in Zurich, this means web design that connects to existing CRM and data systems and grows with the company. page.url https://www.360vier.de/en/digital-platforms/web-design-agency/zurich/ ai-view ``` entity 360VIER type Organization | AI Native Platform Studio capability Digital Platforms for Humans and Machines page Web Design Zurich page.type Service (Location) page.pillar Digital Platforms page.url /digital-platforms/webdesign-zuerich/ provides WordPress platforms for Swiss B2B companies provides Modular design systems with editorial self-management provides API integrations into onOffice, HubSpot, Salesforce, industry software provides Multilingual platforms (DE/FR/IT/EN) provides AI-First structures for machine readability serves Swiss B2B companies with multiple stakeholders serves Industries: Real estate, industry/medtech, finance/knowledge organizations serves International headquarters with DACH operations areaServed Zurich, CH · German-speaking Switzerland · DACH relation Part of Pillar → Digital Platforms relation connects to → WordPress Agency (supra-regional) relation connects to → Data Enablement (API integrations) fact 500+ projects since 2012 fact 97% customer retention fact Active in the Swiss market with Wüest Partner, Ginesta Immobilien, Coltène, Crypto Finance, among others fact Multilingual platforms DE/FR/IT/EN as standard fact DSG-compliant hosting with documented data residency proof Kampmeyer Immobilien · Real Estate DE · Real-time API, React search, owner login proof Lernstudio Barbarossa · Education DACH · 165 locations, 22,000+ pages proof ABG Frankfurt · Housing Industry · WCAG barrier-free with design system transfer integrates WordPress + HubSpot → Marketing Automation integrates WordPress + Salesforce → Sales Data integrates WordPress + onOffice → Real Estate Property Data knowledge WordPress Architecture → /digital-platforms/wordpress-architecture/ knowledge AI-First Websites → /digital-platforms/ai-first-websites/ knowledge Headless vs Classic CMS → /digital-platforms/headless-vs-classic-cms/ Context service page for the Swiss B2B market. 360VIER operates from the Rhine-Main region, working hybrid with Swiss clients – DSG/GDPR compliant, with documented data residency and multilingual platform logic. ``` ## What Swiss B2B platforms must withstand today Swiss SMEs operate in a market that is simultaneously ramping up multiple complexities. The market expects multilingual platforms as standard, not as an option. At the same time, DSG and GDPR run in parallel. In addition, international headquarters dictate architectural guidelines, while local teams maintain the content. The website that was suitable five years ago can no longer withstand this reality today. The symptoms are evident across the entire buying center. ![](https://www.360vier.de/wp-content/uploads/clickup-deployment-icon-onlight-360vier-1.svg) ### **Digital Marketing Manager** Every content change goes through the agency, and multilingualism (DE/FR/IT/EN) exacerbates this. Swiss market specifics (conventions, tonality, regulatory notes) are hardcoded instead of being editorially manageable. ![](https://www.360vier.de/wp-content/uploads/clickup-projekt-systemanalyse-mapping-icon-onlight-360vier-1.svg) ### **IT Manager** The CRM (HubSpot, Salesforce), industry software, and website run as isolated solutions. Interfaces are manual, undocumented, or non-existent – making maintenance and migration a risk. ![](https://www.360vier.de/wp-content/uploads/integrationen-reporting-blinde-flecken-onlight-360vier.svg) ### ******Management****** The platform must fit corporate standards, scale with the business, and be cost-effective. The existing setup no longer meets these requirements and blocks growth initiatives. ![](https://www.360vier.de/wp-content/uploads/cms-redaktion-backend-icon-dark-green-360vier.svg) ### ******Content/Editorial****** Location pages, product details, and customer areas should be manageable without developer access. In reality, this is not the case, and every change costs time and ticket capacity. ## Platforms instead of Websites We don't develop websites that are eventually finished. We develop platforms that grow with the company – technically, editorially, and machine-side. Specifically, these platforms consist of four building blocks. - ****WordPress as an Enterprise Platform****: WordPress Enterprise scales productively, has broad maintenance and security support, and is operated by your team – without constant agency loops. Modular design systems instead of page builder chaos. - ******API Integrations into Existing Systems******: We connect the platform with what you already use – CRM (HubSpot, Salesforce), industry software (onOffice, Property Manager), ERP/PIM. Data is maintained once and displayed everywhere. - ******Machine-Readable Structures******: Schema.org, clean information architecture, and structured content – so AI crawlers and classic search engines understand the platform equally well. - ******Editorial Self-Management****** **– also multilingual**: The editorial team operates the platform without developers. The components, blocks, and templates are built to create complex pages – including clean language versioning DE/FR/IT/EN. ![](https://www.360vier.de/wp-content/uploads/wordpress-enterprise-plattform-entwicklung-modular-skalierbar-4.webp) ## What is included in the Scope of a Platform Modular service packages with a clear scope instead of "full service": ![](https://www.360vier.de/wp-content/uploads/clickup-projekt-systemanalyse-mapping-icon-ondark-360vier.svg) ### ********Strategy & Information Architecture******** Target group logic, page types, URL structure, conversion paths. Result: documented architecture that can be maintained internally. ![](https://www.360vier.de/wp-content/uploads/clickup-deployment-icon-ondark-360vier.svg) ### ********Modular Design System******** Defined components, documented for editorial and development, transferable to print – as with ABG Frankfurt, where the design system was transferred into two annual reports. ![](https://www.360vier.de/wp-content/uploads/dataenablement-reporting-bi-ondark-360vier.svg) ### ********WordPress Development******** Theme development, custom blocks, headless setups for performance or multi-frontend needs. Result: a well-maintained component system that grows with the company. ![](https://www.360vier.de/wp-content/uploads/clickup-struktur-setup-icon-ondark-360vier.svg) ### ********API Integrations******** Interfaces to onOffice, HubSpot, Salesforce, ERP, industry software. Result: data flows instead of being manually maintained. ![](https://www.360vier.de/wp-content/uploads/dataenablement-crm-centered-ondark-360vier.svg) ### **********Login Areas and Portals********** Protected areas for owners, specialist dealers, distributors, customers – including rights and role concept. ![](https://www.360vier.de/wp-content/uploads/perfromance-icon-white-green-360vier.svg) ### **********Hosting, Performance, DSG/GDPR********** Scalable hosting with documented data residency, technical maintenance, compliance setup. ![](https://www.360vier.de/wp-content/uploads/dataenablement-api-datenautomation-ondark-360vier.svg) ### **********Continuous Improvement********** Ongoing development after release. Result: The platform continuously evolves. ## The Stack behind the Platform System **WordPress Enterprise** ![](https://www.360vier.de/wp-content/uploads/Wordpress-Screenshots-1.png) **WordPress Enterprise** on Sage framework with proprietary theme → your team works with a market standard for which you can always find developers. **Gutenberg Block Editor** **Gutenberg Block Editor** with custom components → the editorial team builds pages visually, without shortcodes or plugin sprawl. ![](https://www.360vier.de/wp-content/uploads/wordpress-gutenberg-editor-bloecke-uebersicht-text-absatz-ueberschrift-.webp) **REST APIs** **REST APIs** for structured data flows CRM, marketing automation, and industry systems work as one system, not in parallel. Documented for "[WordPress and HubSpot](https://www.360vier.de/en/wordpress-hubspot-integrations/)" and "[WordPress and Salesforce](https://www.360vier.de/en/wordpress-salesforce/)" **Schema.org Markup** **Schema.org Markup** and semantic structuring → content becomes not only readable for AI systems but recognizable as entities — people, products, cases, locations with clear relationships to each other. ![](https://www.360vier.de/wp-content/uploads/Schema.org-Markup-6.webp) **WCAG Compliance** ![](https://www.360vier.de/wp-content/uploads/wcag-kontrast-verhaeltnis-8-72-1-aaa-konform-farb-picker.png) **WCAG Compliance** as an architectural decision, not an afterthought. Accessibility is part of the platform, not a subsequent feature. **Scalable Hosting, GDPR Compliant** **Scalable Hosting, GDPR Compliant** IT gets a transparent infrastructure, not a black-box setup. ### What AI-First means in Platform Architecture AI is an architectural principle, not a feature. The foundation layer – CMS, data modeling, interfaces – forms the basis for the intelligence layer: machine-readable content and semantic processing for AI visibility. Content is structured in such a way that it can be processed equally well by classic browsers, search engines, and generative AI systems. Those who want to build a RAG knowledge layer (Retrieval Augmented Generation) on this basis will find it in [DialogHub](https://www.360vier.de/en/?page_id=34362) – productively used by [Kampmeyer](https://www.360vier.de/en/case-study/kampmeyer/) and [Lernstudio Barbarossa](https://www.360vier.de/en/case-study/barbarossa-study-center/). ![](https://www.360vier.de/wp-content/uploads/agentic-ai-visibility-chatgpt-claude-perplexity-ki-antworten-sichtbarkeit-webagentur-2.png) ## Three Industries, One Methodology Cross-industry examples that show how we build B2B platforms – for instance, in real estate, education, and housing. [ ![](https://www.360vier.de/wp-content/uploads/Kampmeyer-hero-case-website-relaunch-wordpress-social-teaser-360vier-digitalagentur-referenz-case-5.webp) Kampmeyer Immobilien: Digital Real Estate Platform for the Future of the Brokerage Industry Kampmeyer Real Estate ](https://www.360vier.de/en/case-study/kampmeyer/) [ ![](https://www.360vier.de/wp-content/uploads/Lernstudio-Barbarossa-website-relaunch-wordpress-social-teaser-360vier-digitalagentur-referenz-case-8.webp) Lernstudio Barbarossa: Clear brand identity and intuitive user guidance for a national educational institute Lernstudio Barbarossa ](https://www.360vier.de/en/case-study/barbarossa-study-center/) [ ![](https://www.360vier.de/wp-content/uploads/ABG-Frankfurt-Holding-website-relaunch-wordpress-social-teaser-360vier-digitalagentur-referenz-case.webp) A digital presence with purpose: ABG as a driver of urban development Terms and Conditions Frankfurt ](https://www.360vier.de/en/case-study/abg-frankfurt/) ### When Industry Systems and Website become One System Swiss B2B companies work with established stacks – HubSpot or Salesforce for CRM, industry-specific systems, multilingual product worlds. A new platform must fit into this reality, not run in parallel. The same principle applies everywhere: data maintenance remains in the source system, the website consumes it. ![](https://www.360vier.de/wp-content/uploads/immobilien-website-teaser-image-360vier-2.webp) ### For Swiss Real Estate **WordPress + onOffice / Property Manager:** Properties, marketing status, owner data. Multilingual exposés, marketing logic according to Swiss conventions, owner logins. At Kampmeyer, fully automated property management runs via the onOffice REST API. The same architecture can be transferred to the Swiss market when property management systems or proprietary CRM solutions are integrated. ### For Swiss Industry and Medtech **WordPress + ERP/PIM:** Product data in DE/FR/IT/EN, protected distributor areas, regulatory notes according to market. Industries with international product worlds need a platform that cleanly versions multilingual content and editorially manages market specifics – instead of hardcoding them. ### For Swiss Financial and Knowledge Organizations **WordPress + CRM + RAG Knowledge Layer:** Regulated content with documented approval processes, RBAC structures for role-based access, regulatory disclosure obligations (e.g., according to FINMA) editorially manageable. Conversational knowledge layers (RAG) on existing content – GDPR compliant via Swiss or EU hosting. In the Swiss Market, we work with, among others... ![](https://www.360vier.de/wp-content/uploads/wuestpartner-logo-black-360vier-cases-1.svg) ### ********Wüest Partner******** Swiss provider for real estate valuation and consulting based in Zurich, since 1985. ![](https://www.360vier.de/wp-content/uploads/ginesta-logo-black-360vier-cases.svg) ### ********Ginesta Real Estate******** Swiss real estate agent from Küsnacht ZH, since 1944, third-generation family business. ![coltene logo](https://www.360vier.de/wp-content/uploads/coltene-logo-icon-box-1.png) ### ********Coltène******** Swiss dental company based in Altstätten, listed on the SIX Swiss Exchange. ![](https://www.360vier.de/wp-content/uploads/crypto-finance-logo-white-360vier-cases.svg) ### ********Crypto Finance******** FINMA-regulated provider for digital assets based in Zurich, subsidiary of Deutsche Börse Group. ## Backgrounds on Platform Architecture [ ![](https://www.360vier.de/wp-content/uploads/ai-enablement-pillar-teaser-image-360vier.webp) ### AI-First Websites Why content must be built machine-readable today to land in AI responses. ](https://www.360vier.de/en/digital-platforms/ai-first-websites/) [ ![](https://www.360vier.de/wp-content/uploads/business-systems-websites-pillar-teaser-image-360vier.webp) ### WordPress Architecture How WordPress is built as a platform for enterprise requirements. ](https://www.360vier.de/en/digital-platforms/wordpress-architecture/) [ ![](https://www.360vier.de/wp-content/uploads/data-enablement-pillar-teaser-image-360vier.webp) ### Headless vs Classic CMS When a headless setup is worthwhile and when classic WordPress is the better choice. ](https://www.360vier.de/en/data-enablement/) ## How we work with Swiss Clients ## Frequent Questions from Swiss Clients Do we need to be on-site in Zurich for the collaboration to work? No. 360VIER is based in Germany in the Rhine-Main region. We manage Swiss engagements using a hybrid model. On-site meetings are utilized for workshops, kick-offs, and critical decisions, while structured remote phases take place in between. The project determines the appropriate mix—not geographic logic. How do you handle Swiss data protection (FADP) and GDPR? Data protection in accordance with the Swiss Federal Act on Data Protection (FADP) and GDPR is an integral part of the conceptual phase from the very beginning of every project. We work with Swiss or EU hosting partners when data residency requires it, and configure the platform to ensure that data flows between Switzerland and the EU are clearly documented. We use onOffice / Property Manager / our own CRM. Does this work with your platform? Yes. The WordPress platform is connected to your system via REST API. At Kampmeyer, fully automated property management runs through onOffice; additional CRM and industry software integrations are documented. We will clarify which specific data flows in the Ideation Circle. How do you implement multilingualism (DE/FR/IT/EN)? Multilingualism is built into the information architecture, not added later as a plugin. Each language version is standalone content—no automatic translation. The editorial team maintains each language using the same modular components, without language version A depending on language version B. How much of the platform can our team manage independently? Everything editorially relevant is part of our default setup. With modular Gutenberg components, standardized page types, and documented maintenance workflows, your team works without developer access. At Lernstudio Barbarossa, multiple editorial teams manage 165 locations via a single platform. What happens to our old website during the project? It remains active. Migration and relaunch are planned as a controlled transition – not as a fixed deadline with risk. URL structure, existing SEO, and content are taken into account during the architecture phase of the Ideation Circle. What does a platform cost with you? The budget depends on scope and architecture. That’s precisely why every project begins with the Ideation Circle (4–6 weeks)—during which scope, architecture, and a reliable effort estimate are developed before you need to approve an implementation budget. ![Hans Mengler](https://www.360vier.de/wp-content/uploads/hans-mengler-team-360vier.webp)## Are you planning a platform relaunch or a migration? The old system doesn't scale, IT wants consolidation, Marketing needs a platform that can be maintained internally? Then let's talk! Hans Mengler Managing Director [ Email to Hans ](mailto:beratung@360vier.de) [ Request Consultation ](https://www.360vier.de/en/inquiry/)