# Web design agency for B2B websites / Web design agency for B2B websites 1. [ Home ](https://www.360vier.de/en/) 2. / 3. [ Digital Platforms ](https://www.360vier.de/en/digital-platforms/) 4. / 5. Web design agency for B2B websites # Web design agency for B2B websites We develop digital platforms for B2B companies whose business model needs more than a website—modular design systems, API integrations into existing systems, machine-readable structures, and editorial self-management. [ Start a project enquiry ](https://www.360vier.de/en/inquiry/)[ View cases ](https://www.360vier.de/en/case-study/) ![](https://www.360vier.de/wp-content/uploads/webdesign-agentur-design-entwicklung-ux-ui-performance-leistungen_0.webp) **What** **does web design mean at 360VIER?** At 360VIER, web design means strategically designed websites that work for people and machines—user-centred, accessible, and conversion-focused. Locally rooted across three locations: Frankfurt, Cologne, and Zurich. 500+ projects since 2012. page.url https://www.360vier.de/en/digital-platforms/web-design-agency/ ai-view ``` entity 360VIERtype Organization | AI Native Platform Studiocapability Web design and platform development for B2B companiespage Web designpage.type Servicepage.pillar Digital Platformspage.url /digital-platforms/web-design/provides Modular design systems for B2B platformsprovides Information architecture for complex content structuresprovides WordPress Enterprise developmentprovides API integrations into existing systemsprovides Editorial self-management via Gutenbergprovides WCAG-accessible platformsprovides Design system transfer to printserves B2B companies with multiple decision-makersserves Industries: housing, real estate, education, industry, knowledge-based servicesrelation is part of → Digital Platformsrelation uses → WordPress Enterpriserelation integrates with → HubSpot, Salesforce, onOffice, job interfacesrelation provides the foundation for → AI-first websitesfact 500+ projects since 2012fact 97% customer retentionfact 54,000+ apartments mapped (ABG Frankfurt Holding)fact 165 locations on one platform (Lernstudio Barbarossa)fact 22,000+ pages restructured (Lernstudio Barbarossa)fact Fully automated property management via onOffice API (KAMPMEYER)proof ABG Frankfurt Holding · Housing · WCAG-accessible platform with design system transfer to printproof KAMPMEYER · Real estate · Fully automated property management via onOffice, React search, login areaproof Lernstudio Barbarossa · Education · 165 locations, 22,000+ pages, connection to internal CRMintegrates WordPress + HubSpot → marketing automation + CRMintegrates WordPress + Salesforce → CRM data in the platformintegrates WordPress + onOffice → real-time property data on the webintegrates WordPress + job interface → careers data on the webknowledge AI-first websites → /digital-platforms/ai-first-websites/knowledge WordPress architecture → /digital-platforms/wordpress-architecture/knowledge Headless vs classic CMS → /digital-platforms/headless-vs-classic-cms/context Nationwide service page in the Digital Platforms pillar – web design offering independent of location, supported by documented platform cases. ``` ## Where established B2B platforms reach their limits ![](https://www.360vier.de/wp-content/uploads/lead-icon-dark-green-360vier.svg) ### In ****marketing**** The website was launched years ago, and the company has evolved several times since then. The content is maintained, but the architecture no longer holds. New target groups, new business areas, and new locations are forced into structures that were never designed for them. ![](https://www.360vier.de/wp-content/uploads/dataenablement-datenmigration-ki-onlight-360vier.svg) ### In ****IT processes**** The CMS has grown, not been planned. Plugins pile up, updates are risky, and interfaces to HubSpot, Salesforce, or industry systems have been cobbled together manually. Security and performance can no longer be managed reliably. ![](https://www.360vier.de/wp-content/uploads/clickup-best-practice-icon-onlight-360vier-1.svg) ### ****For decision-makers**** The website no longer represents the company at the level at which it operates. Customers, applicants, and investors see a presence that falls short of the real standard. ![](https://www.360vier.de/wp-content/uploads/dialoghub-chatbots-interface-icon-onlight-360vier.svg) ### ****Machine view**** The content is decorative, not structured. AI systems cannot reliably read it—your company is underrepresented in generative answers or not mentioned at all. ## How we develop platforms - **Information architecture before design.** We structure content before we design it—so editorial, IT, and management all understand together what information goes where, and why. - ****Modular design system instead of page templates.**** Components instead of pages—so your team can add new locations, products, or areas without the system breaking. - ****WordPress Enterprise as a platform.**** Scalable, with enterprise support and the Gutenberg editor—so your editorial team can work without developers. - ****API integrations instead of duplicate data maintenance.**** Integration with HubSpot, Salesforce, onOffice, job interfaces, and industry-specific systems—so data is maintained where it belongs and appears on the web automatically. - ****Machine readability as an architectural decision.**** Structured content, semantic markup, Schema.org—so AI systems understand your platform and classify your company correctly in generative answers. - ******Editorial self-management by default.****** Defined Gutenberg components, standardised page types, clear maintenance paths—so after launch the platform is a system that guides your team, not a project the agency has to keep running. ![](https://www.360vier.de/wp-content/uploads/wordpress-enterprise-plattform-entwicklung-modular-skalierbar-4.webp) ## What is included in the engagement ![](https://www.360vier.de/wp-content/uploads/home-unternehmen-kommen-suchmaschine-ai-ready-icon-ondark-360vier-1.svg) ### ******Strategy & information architecture****** Target-group logic, page types, URL structure, conversion journeys—as a maintainable architecture, not a PowerPoint. ![](https://www.360vier.de/wp-content/uploads/cms-redaktion-backend-icon-white-green-360vier.svg) ### ******UX & UI design****** Modular design system, component library, responsive layouts, documented corporate design manual. ![](https://www.360vier.de/wp-content/uploads/dataenablement-reporting-bi-ondark-360vier.svg) ### ******Frontend & web development****** WordPress Enterprise on the Sage framework with Gutenberg, custom components, performance-optimised, GDPR-compliant. ![](https://www.360vier.de/wp-content/uploads/dialoghub-chatbots-embedding-pipeline-icon-ondark-360vier.svg) ### ******API Integrations****** Integration with CRM, marketing automation, industry systems (onOffice, ERP, job interfaces) as technical interfaces with documented data flow. ![](https://www.360vier.de/wp-content/uploads/dataenablement-crm-centered-ondark-360vier.svg) ### ********Login areas and portals******** Protected areas for owners, specialist dealers, and customers—including a permissions and roles concept. ![](https://www.360vier.de/wp-content/uploads/clickup-best-practice-icon-ondark-360vier.svg) ### ********Accessibility (WCAG)******** Compliance for public-sector organisations, housing providers, and companies with compliance requirements. ![](https://www.360vier.de/wp-content/uploads/clickup-deployment-icon-ondark-360vier.svg) ### ********Design system transfer******** Transfer to print, annual reports, and internal communications—so the system holds up beyond the website. ![](https://www.360vier.de/wp-content/uploads/performance-speed-icon-white-green-360vier.svg) ### ********Hosting, performance, GDPR******** Scalable hosting, technical maintenance, compliance setup. ![](https://www.360vier.de/wp-content/uploads/dataenablement-api-datenautomation-ondark-360vier-1.svg) ### ********Continuous Improvement******** Ongoing development instead of project end. The platform grows with the company. ## Three industries, one methodology—applied since 2012 [ ![](https://www.360vier.de/wp-content/uploads/ABG-Frankfurt-Holding-website-relaunch-wordpress-social-teaser-360vier-digitalagentur-referenz-case.webp) A digital presence with purpose: ABG as a driver of urban development ABG Frankfurt ](https://www.360vier.de/en/case-study/abg-frankfurt/) [ ![](https://www.360vier.de/wp-content/uploads/Kampmeyer-hero-case-website-relaunch-wordpress-social-teaser-360vier-digitalagentur-referenz-case-5.webp) KAMPMEYER Immobilien: Digital Real Estate Platform for the Future of the Brokerage Industry KAMPMEYER Real Estate ](https://www.360vier.de/en/case-study/kampmeyer/) [ ![](https://www.360vier.de/wp-content/uploads/Lernstudio-Barbarossa-website-relaunch-wordpress-social-teaser-360vier-digitalagentur-referenz-case-8.webp) Lernstudio Barbarossa: Clear brand identity and intuitive user guidance for a national educational institute Lernstudio Barbarossa ](https://www.360vier.de/en/case-study/lernstudio-barbarossa/) [ Zu allen Cases → ](https://www.360vier.de/en/case-study/) ## This is how your new company platform is created ## The stack behind the platform system **WordPress Enterprise** ![](https://www.360vier.de/wp-content/uploads/Wordpress-Screenshots-1.png) **WordPress Enterprise** on the Sage framework with a custom-developed theme → your team works with a market standard for which you can always find developers. **Gutenberg Block Editor** **Gutenberg Block Editor** with custom components → the editorial team builds pages visually, without shortcodes or plugin sprawl. ![](https://www.360vier.de/wp-content/uploads/wordpress-gutenberg-editor-bloecke-uebersicht-text-absatz-ueberschrift-.webp) **REST APIs** **REST APIs** for structured data flows CRM, marketing automation, and industry systems work as one system, not in parallel. Documented for "[WordPress and HubSpot](https://www.360vier.de/en/integrations/wordpress-hubspot-integrations/)" and "[WordPress and Salesforce](https://www.360vier.de/en/data-enablement/api-integrations/)" **Schema.org markup** **Schema.org markup** and semantic structuring → content becomes not only readable for AI systems, but recognisable as entities—people, products, cases, locations with clear relationships to one another. ![](https://www.360vier.de/wp-content/uploads/Schema.org-Markup-6.webp) **WCAG compliance** ![](https://www.360vier.de/wp-content/uploads/wcag-kontrast-verhaeltnis-8-72-1-aaa-konform-farb-picker.png) **WCAG compliance** as an architectural decision, not a retrofit. Accessibility is part of the platform, not an add-on feature. **Scalable hosting, GDPR-compliant** **Scalable hosting, GDPR-compliant** IT gets a transparent infrastructure, not a black-box setup. ### What AI-first means in platform architecture For us as a [WordPress agency](https://www.360vier.de/en/digital-platforms/wordpress-agency/), AI is an architectural principle—not just a feature. The foundation layer—CMS, data modelling, interfaces—forms the basis for the intelligence layer: machine-readable content and semantic preparation for AI visibility. Content is structured so that it can be processed equally well by classic browsers, search engines, and generative AI systems. Anyone who wants to build a RAG knowledge layer (Retrieval Augmented Generation) on this foundation will find it in [DialogHub](https://www.360vier.de/en/ai-enablement/ai-chatbot/)—in productive use at [KAMPMEYER](https://www.360vier.de/en/case-study/kampmeyer/) and at [Lernstudio Barbarossa](https://www.360vier.de/en/case-study/lernstudio-barbarossa/). ### When industry systems and the website become one system B2B companies typically work with established stacks: HubSpot or Salesforce in CRM, marketing automation, job interfaces, industry-specific systems. A new platform must fit this reality, not run alongside it. The same principle applies to all: data maintenance remains in the source system; the website consumes it. ![](https://www.360vier.de/wp-content/uploads/Wohnhaus-Nachbarschaft-2.png) ## For **real estate** agents **WordPress** + **onOffice**: properties, marketing status, owner data ![](https://www.360vier.de/wp-content/uploads/lba-lernstudio-barbarossa-website-relaunch-wordpress-home-sprachschule-computerkurse-nachhilfe-situation-lernende.png) ## For ****education providers**** **WordPress +** **internal CRM**: ****multi-location****, course management, dates, contacts ![](https://www.360vier.de/wp-content/uploads/stage_karriere_produktion_technik.webp) ## ****B2B & industry**** **WordPress** + **ERP/specialist dealer systems**: product data, protected login areas ![Taglieber](https://www.360vier.de/wp-content/uploads/taglieber-logo-black-360vier-cases.svg) ![KSK Immobilien](https://www.360vier.de/wp-content/uploads/ksk-immobilien-logo-black-360vier-cases.svg) ![Lernstudio Barbarossa](https://www.360vier.de/wp-content/uploads/lernstudio-barbarossa-logo-black-360vier-cases.svg) ![ABG Frankfurt](https://www.360vier.de/wp-content/uploads/abg-frankfurt-gmbh-logo-black-360vier-cases.svg) ![KAMPMEYER Real Estate](https://www.360vier.de/wp-content/uploads/kampmeyer-logo-black-360vier-cases.svg) ![LAKAL](https://www.360vier.de/wp-content/uploads/lakal-logo-black-360vier-cases.svg) ![Menlo Systems](https://www.360vier.de/wp-content/uploads/menlo-system-logo-white-360vier-cases.svg) ![BÜRGER](https://www.360vier.de/wp-content/uploads/Buerger-logo-white-360vier-cases.svg) ![Euler Group](https://www.360vier.de/wp-content/uploads/euler-group-logo-black-360vier-cases.svg) ![GSK Stockmann](https://www.360vier.de/wp-content/uploads/gsk-stockmann-logo-black-360vier-cases-1.svg) ## What you may be asking yourself right now Which CMS do you recommend for B2B companies? WordPress Enterprise—scalable, with enterprise support, independently maintainable, with clear migration paths to headless architectures when the business model requires it. For specific requirements (HubSpot-centred marketing stacks, headless setups), we offer HubSpot CMS and Payload as alternatives. How does integration with our existing stack work? Via REST APIs to established systems: HubSpot, Salesforce, onOffice, job interfaces, industry-specific ERPs. Data maintenance remains in the source system; the website consumes the data and updates automatically. Duplicate maintenance is avoided. How much of the platform can our team manage independently? Everything that is editorially relevant. This is the default, not the exception. Modular Gutenberg components, standardized page types, documented maintenance workflows – your team works without developer access. At Lernstudio Barbarossa, multiple editorial teams maintain 165 locations via one platform. What happens to our old website during the project? It continues to run. Migration and relaunch are planned as a controlled transition—not as a fixed cutover date with risk. The URL structure, existing SEO equity, and content are taken into account during the architecture phase. What does platform development with 360VIER cost? Flat-rate answers are not credible. The orientation and concept phase (4–6 weeks) delivers a clear scope, an architectural decision, and a roadmap—this is the basis for a reliable effort estimate. Not before. Do you operate nationwide or only regionally? Nationwide and internationally (DE, CH, AT). 360VIER works remote-first with documented processes. For in-person appointments, we will come to you on-site. ![Hans Mengler](https://www.360vier.de/wp-content/uploads/hans-mengler-team-360vier.webp)## Are you planning a platform relaunch or a migration? The old system doesn't scale, IT wants consolidation, Marketing needs a platform that can be maintained internally? Then let's talk! Hans Mengler Managing Director [ Email to Hans ](mailto:beratung@360vier.de) [ Request Consultation ](https://www.360vier.de/en/inquiry/)