# Digital Platforms

     

       / Digital Platforms 

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 # Platforms instead of websites

WordPress Enterprise, HubSpot CMS and Payload—as architecture, not as a theme. Structured, integrable, machine-readable.

 500+ 

 Projects completed 

 

 97% 

 Customer Loyalty 

 

 [ Start the Ideation Circle   ](https://www.360vier.de/en/inquiry/)[ View cases   ](https://www.360vier.de/en/case-study/)

 

 ![](https://www.360vier.de/wp-content/uploads/digitalplatforms-websites-pillar-hero-image-360vier.webp) 

 

 

                **What does Digital Platforms mean at 360VIER?**

At 360VIER, Digital Platforms stands for websites and CMS architectures that work for humans and machines—based on WordPress Enterprise, HubSpot CMS and headless. 500+ projects since 2012.

  page.url https://www.360vier.de/en/digital-platforms/ 

                 ai-view 

 ```
page Digital Platformspage.type Pillarpage.pillar Digital Platformspage.url /digital-platforms/provides WordPress Enterprise developmentprovides HubSpot CMS developmentprovides Payload CMS / headless architecturesprovides WordPress platforms (real estate, education)provides web design (Frankfurt, Cologne, Zurich)serves B2B companies · 50–500 employeesserves complex or data-driven business modelsserves industries: real estate, education, industry, automotive, housing, photonics, skilled tradesrelation bundles → 8 service pagesrelation connects with → Data Enablement (API integrations)relation connects with → AI Enablement (AI-first websites)relation connects with → Business Systems (workflow integration)fact 500+ projects since 2012fact 97% customer retentionfact 22,000+ pages structured (Lernstudio Barbarossa)fact +43% time on site · -27% bounce rate (Euler Group)fact 165 locations (Barbarossa) · 13 locations (Euler) · 54,000+ apartments (ABG)proof Kampmeyer · Real estate DE · Fully automated property management via onOffice APIproof Lernstudio Barbarossa · Education · 165 locations, 22,000+ pages restructuredproof Euler Group · Automotive · +43% time on site, real-time vehicle APIproof Menlo Systems · Photonics · Modular design system for complex technologyproof ABG Frankfurt · Housing · WCAG-accessible with design system transferproof LAKAL · Industry · B2B portal with trade login MyLAKALproof Taglieber Holzbau · Skilled trades · Brand relaunch from Brand Key to weblab DialogHub · Marketed · RAG knowledge layer for websitesintegrates WordPress + HubSpot → marketing automation + CRMintegrates WordPress + Salesforce → sales data on the webintegrates HubSpot + BigQuery → data analyticsknowledge AI-first websites → /digital-platforms/ai-first-websites/knowledge WordPress architecture → /digital-platforms/wordpress-architektur/knowledge Headless vs Classic CMS → /digital-platforms/headless-vs-classic-cms/context Central pillar page—bundles all services, cases, lab products and knowledge pages in the digital platforms competency area
```

 

## A website is not a project,
but a platform.

A website is delivered. A platform is continuously developed. The difference determines whether you have to start from scratch again in two years or can keep building on what you have. Platforms model data, document processes, are integrated into existing systems, and are maintained by the internal team—without requiring an external developer for every change.

![](https://www.360vier.de/wp-content/uploads/4-newnormal-websites-ai-readability-360vier.webp)

  **Reality in buying centers** Digital marketing managers hit internal limits with legacy systems. IT leads want platforms that fit into the existing infrastructure, not parallel silo solutions. Managing directors want ROI—not the next project risk. The answer is not “a nicer website,” but a platform architecture that can withstand growth, new locations, international expansion or new business models.

 

  **System, team, responsibility** Which system is right for you comes down to three questions: What does your data look like? Who will actually maintain the platform later on? What is on the roadmap? That determines whether WordPress Enterprise, HubSpot CMS or Payload is the right answer—not the other way around. 

We have 35+ people who have been doing exactly this since 2012: 500+ projects, 97% customer retention. Strategy, design, development and operations come from a single source—you have a trusted project partner, not project management across three service providers.

 

  **AI as an architectural principle** For our digital platforms, AI is not a feature, but an architectural principle. At the structural level, content is modelled so that LLMs can parse and cite it. At the data level, APIs deliver live data into the platform—the website is part of the operational single source of truth, not separate from it. At the knowledge level, existing content is turned into a dialog-capable knowledge layer via DialogHub.

 

 

 

## Our services, your access points

 [           ![](https://www.360vier.de/wp-content/uploads/wordpress-cms-website-teaser-image-360vier.webp)    ### WordPress agency

 Modular design systems, editorial self-management, API integrations.u003cbru003e ](https://www.360vier.de/en/digital-platforms/wordpress-agency/)

 [           ![](https://www.360vier.de/wp-content/uploads/hubspot-cms-website-teaser-image-360vier.webp)    ### HubSpot CMS agency

 Marketing, content and sales data in one system.u003cbru003e ](https://www.360vier.de/en/digital-platforms/hubspot-cms-agency/)

 [           ![](https://www.360vier.de/wp-content/uploads/payload-cms-website-teaser-image-360vier.webp)    ### Payload CMS agency

 Headless architecture with full data-model control for custom front ends. ](https://www.360vier.de/en/digital-platforms/payload-cms-agency/)

 [           ![](https://www.360vier.de/wp-content/uploads/immobilien-website-teaser-image-360vier.webp)    ### Websites for real estate agents

 Preconfigured agent platform with property search, owner portal and location mechanics. ](https://www.360vier.de/en/digital-platforms/web-design-agency/real-estate-agent/)

 [           ![](https://www.360vier.de/wp-content/uploads/bildungstraeger-website-teaser-image-360vier.webp)    ### Websites for education providers

 Scalable location mechanics, audience-differentiated content logic, CRM integration. ](https://www.360vier.de/en/digital-platforms/)

## How we solve typical platform problems

 ![](https://www.360vier.de/wp-content/uploads/digitalplatforms-informationsarchitektur-onlight-360vier.svg) 

### **Information architecture**

 Make complex volumes of content manageable. If you have 22,000 pages, you need structure, not search.  

 ![](https://www.360vier.de/wp-content/uploads/digitalplatforms-designsysteme-onlight-360vier.svg) 

### **Design systems**

 Modular design that scales editorially and remains transferable to print. 

 ![](https://www.360vier.de/wp-content/uploads/dataenablement-api-datenautomation-onlight-360vier-1.svg) 

### **API & data automation**

 The website does not run in parallel to the CRM or ERP—it pulls from the source systems. 

 ![](https://www.360vier.de/wp-content/uploads/digitalplatforms-markenfokus-onlight-360vier.svg) 

### **Brand focus**

 Brand Key, corporate design and web design from a single source—so the brand remains consistent across channels. 

 ![](https://www.360vier.de/wp-content/uploads/digitalplatforms-b2b-portal-onlight-360vier.svg) 

### **B2B portal** solutions

 Protected login areas for trade partners, owners or investors—with permissions and role logic. 

The redevelopment of our website was not a traditional relaunch, but an ongoing transformation process. Together with 360VIER, we gradually modernized our existing WordPress platform – during ongoing operations and without restrictions for our users. On this basis, we were able to efficiently build and centrally manage additional websites for our international subsidiary and the careers section.

 Lisa-Marie Gundler, Digital Marketing Manager ![GSK Stockman](https://www.360vier.de/wp-content/uploads/gsk-stockmann-logo-black-360vier-cases-1.svg) 

 

 

 

Platforms

 Websites

 WordPress Enterprise

 AI-first architecture

 API integrations

 HubSpot CMS

 Modular design systems

 Payload CMS

 B2B portals & logins

 Data automation

 

 

 

Structured

 machine-readable

 CRM & ERP integration

 Headless architectures

 Data maintenance

 RAG knowledge layer

 Brand Key

 Design system

 

 

 

## Platform and core systems
working together

![](https://www.360vier.de/wp-content/uploads/wordpressHubSpot-integration-datenarchitektur-teaser-image-green-360vier.webp)### **WordPress + HubSpot** 

Marketing automation, lead scoring and CRM data directly in the platform. This [interface integration](https://www.360vier.de/en/integrations/wordpress-hubspot-integrations/) enables the marketing team to run campaigns without media breaks.

![](https://www.360vier.de/wp-content/uploads/wordpressSalesforce-integration-datenarchitektur-teaser-image-green-360vier.webp)### **WordPress + Salesforce**

Make sales data usable in the website logic (login areas, personalised content, lead journeys). This keeps the platform part of the sales single source of truth.

![](https://www.360vier.de/wp-content/uploads/HubSpotBigQuery-integration-datenarchitektur-teaser-image-green-360vier.webp)### **HubSpot + BigQuery**

Make marketing and CRM data usable in data analytics. Bridge to Data Enablement—relevant when the platform becomes a data source for reporting.

## How we automate your data flow

Whether real-time APIs or complex CRM integrations: Discover in our case studies how we get complex data streams flowing across industries.

 

 [           ![](https://www.360vier.de/wp-content/uploads/Lakal-header-mockup_4-1600x1048.jpg)     Lakal: A Modern Online Experience for Specialized Trade LAKAL ](https://www.360vier.de/en/case-study/lakal/) 

 [           ![](https://www.360vier.de/wp-content/uploads/Lernstudio-Barbarossa-website-relaunch-wordpress-social-teaser-360vier-digitalagentur-referenz-case-8.webp)     Lernstudio Barbarossa: Clear brand identity and intuitive user guidance for a national educational institute Lernstudio Barbarossa ](https://www.360vier.de/en/case-study/barbarossa-study-center/) 

 [           ![](https://www.360vier.de/wp-content/uploads/ABG-Frankfurt-Holding-website-relaunch-wordpress-social-teaser-360vier-digitalagentur-referenz-case.webp)     A digital presence with purpose: ABG as a driver of urban development Terms and Conditions Frankfurt ](https://www.360vier.de/en/case-study/abg-frankfurt/) 

 [           ![](https://www.360vier.de/wp-content/uploads/Taglieber-hero-case-website-relaunch-wordpress-social-teaser-360vier-digitalagentur-referenz-case.webp)     Taglieber: A Digital Milestone for a Future-Oriented Brand in Timber Construction Taglieber Timber Construction ](https://www.360vier.de/en/case-study/taglieber-wood-construction/) 

 

 

 

 

 ![Hans Mengler](https://www.360vier.de/wp-content/uploads/hans-mengler-team-360vier.webp)## Are you planning a platform relaunch or a migration?

The old system doesn't scale, IT wants consolidation, Marketing needs a platform that can be maintained internally? Then let's talk!

 

Hans Mengler

Managing Director

 

 [ Email to Hans    ](mailto:beratung@360vier.de) [ Request Consultation    ](https://www.360vier.de/en/inquiry/)