# Taglieber: A Digital Milestone for a Future-Oriented Brand in Timber Construction

## New Brand Identity for 90 Years of Timber Construction Expertise in Bavaria

[Taglieber Holzbau](https://taglieber-holzbau.de/) is a family-run company based in Oettingen, Bavaria. For over 90 years, the name has stood for quality timber construction – from carpentry and timber house construction to commercial buildings. With more than 220 employees, a deep regional connection, and a strong focus on sustainability, Taglieber is one of the leading timber construction companies in Southern Germany.

A new look for a brand rich in tradition: We developed a holistic brand relaunch – from corporate design to the digital platform. The starting point was an intensive on-site workshop that not only laid the foundation for a future-oriented brand identity but also highlighted the multifaceted needs of the target groups.

![](https://www.360vier.de/wp-content/uploads/360vier-digitalagentur-referenz-case-taglieber-holzbau-markenrelaunch-webdesign-wordpress-2048x1315-1.webp)

## The Challenge: From Complex Structures to a Clear Digital Brand Architecture

As part of the handover to the fourth generation, Taglieber repositioned itself – both strategically and visually. The existing brand presence no longer met the demands of a modern, digitally savvy target audience. The challenge: to create a consistent appearance that unites the internal structure with external expectations. Mapping the broad range of services into a clearly structured, user-centric web architecture was particularly complex.
The project kicked off with an intensive, full-day brand workshop at the company headquarters in Oettingen, where key questions were addressed using various work modules and methods:

- Where does Taglieber stand today – and where does it want to go?
- Which customer types are we addressing – and how do their needs differ?
- How can we reduce complexity – without losing depth?
- Which values, characteristics, and promises define our brand?
- How do we align internal service areas with external search intentions?

![](https://www.360vier.de/wp-content/uploads/taglieber-360vier-digitalagentur-referenz-case-taglieber-holzbau-markenrelaunch-webdesign-wordpress-mockup-desktop-mobile.webp)

## Solutions: From Brand Key to Corporate Design

- Logo refinement – carefully modernized
- Typography redesign with a new corporate font
- Emotional imagery – authentic shots from projects and daily operations
- Modularity in design lines for print and digital

 ![](https://www.360vier.de/wp-content/uploads/slide-1-taglieber-referenz-mobile-webdesign-360vier-digitalagentur-2048x1373-1.avif)

 ![](https://www.360vier.de/wp-content/uploads/slide-2-taglieber-messestand-markenrelaunch-360vier-digitalagentur-2048x1258-1.avif)

 ![](https://www.360vier.de/wp-content/uploads/slide-3-taglieber-markenrelaunch-webdesign-360vier-digitalagentur-2048x1287-1.avif)

 

 

 

## Result: A Strong Brand Across All Media

The new brand presence strengthens Taglieber's position as a pioneer in sustainable construction while creating a central digital hub for all target groups. The result is a state-of-the-art brand experience that conveys Taglieber's holistic expertise as well as the emotional connection to the region and the material wood.

Systematic brand management ensures a coherent external presentation across all communication channels:

- Digital communication
    Website design and social media presence with a uniform visual language
- Trade fair communication
    Concept and design of exhibition stands and mobile presentation elements
- Print and advertising materials
    Brochures, advertisements, business stationery, flyers, etc.
- CD Manual
    Comprehensive documentation of all design guidelines for consistent brand application by internal teams and external service providers

Conception, design, and implementation were handled entirely by our [WordPress agency](https://www.360vier.de/en/digital-platforms/wordpress-agency/).